About
I'm the Head of Marketing for LOI: Canada's largest youth accelerator and VC Fund. LOI (League of Innovators) was co-founded by Hootsuite's Ryan Holmes and Angel Investor Manny Padda with a focus on removing barriers to mentor and accelerate young entrepreneurs. Over the last couple years, we've worked with 15,000+ founders, graduated 250 startups and seen $1B+ of enterprise value created. If you're a founder, investor or startup wanting to learn more, please reach out to say hello: [email protected]
Marketing: On the storytelling front, I've produced content that's earned 50M+ views with many stories gaining 1M+ impressions alone. I've collaborated with brands like the LA Clippers, Slack, Shopify, the Vancouver Canucks and Adobe to develop brand awareness for Gen Z. I advise a small group of Brands/CEOs to scale their storytelling and oversee a portfolio of 2M+ followers across social media, newsletters and company accounts.
Press: I've been recognized by BC Business as a Top 30 Under 30, Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and featured by GoDaddy as a Thought Leader in the Influencer Marketing space. Additionally, I've been quoted in publications like Forbes, Entrepreneur, Betakit, Indiehackers and BCAMA. I've also given 2 TEDx Talks on the power of social media.
Speaking: I've spoken at 100+ events for organizations like Microsoft, UBC, the University of Toronto, LA Staples Centre, Rogers Arena, and Linkedin HQ. If you'd like to reach about about an event, you can find my contact info below.
Away from work, you'll find me on a road bike, by the water or working on a new project. Have questions? Drop me a note.
VC Fund: loi.vc
Startup Accelerator: loi.ac
Website: joelhansen.com
Email: joelshansen(at)gmail.com
Articles by Joel
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🎨 12 Things You Didn't Know about Canva Co-Founder Melanie Perkins
🎨 12 Things You Didn't Know about Canva Co-Founder Melanie Perkins
By Joel Hansen
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💸 How to Monetize Attention with Corey Haines
💸 How to Monetize Attention with Corey Haines
By Joel Hansen
Contributions
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How do you validate your start-up idea without revealing too much?
Great question. I've been advising a startup called Kernal that helps people validate their startup ideas without sharing too much of their roadmap. Here's an article covering 10 of the ideas written by the team at Entrepreneur.com: https://www.entrepreneur.com/starting-a-business/looking-for-a-startup-idea-here-are-10-that-you-can-steal/400839 Send me a message if anyone wants a beta invite to test out the Kernal platform.
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How do you balance empathy and assertiveness in interpersonal communication?
In my experience, Active listening is an essential skill for effective communication in any field, including the startup world. Here are some tips I've learned for doing active listening well in the startup world: Focus on the speaker: Pay attention to the speaker, maintain eye contact, and avoid multitasking or interrupting while they are speaking. Ask open-ended questions: Ask open-ended questions to encourage the speaker to share more information and clarify their ideas. Empathize and acknowledge emotions: Acknowledge the speaker's emotions and feelings, even if you do not agree with them. By actively listening, you can better understand the needs and concerns of your startup team members, customers, investors, and partners.
Activity
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A look into today's edition by The Peak (it's a fun one): 🎃 Pumpkin spice products are now a $800 million industry. 🚂 Canada’s two main…
A look into today's edition by The Peak (it's a fun one): 🎃 Pumpkin spice products are now a $800 million industry. 🚂 Canada’s two main…
Liked by Joel Hansen
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It may be the middle of August, but that didn’t stop 700+ founders, VCs and ecosystem folks from showing up for Vancouver’s first Founders Day Summit…
It may be the middle of August, but that didn’t stop 700+ founders, VCs and ecosystem folks from showing up for Vancouver’s first Founders Day Summit…
Shared by Joel Hansen
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Cancel your lunch plans next Thursday. Because Darian Shirazi, Allison Pickens, Vivek Sodera and Nick Candito are signed up to hear 4 amazing…
Cancel your lunch plans next Thursday. Because Darian Shirazi, Allison Pickens, Vivek Sodera and Nick Candito are signed up to hear 4 amazing…
Shared by Joel Hansen
Experience
Education
Volunteer Experience
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Guest Speaker
Greater Vancouver Board of Trade
- Present 4 years 4 months
Economic Empowerment
Invited to speak on topics around digital marketing, personal branding and leveraging Linkedin for the Greater Vancouver Board of Trade members. Other speakers included Sara Padidar, Co-founder and Partner, Talk Shop Media as well as Bridgitte Anderson, President and CEO, Greater Vancouver Board of Trade.
Event link: https://www.boardoftrade.com/events/individual-events/1808-6582 -
Guest Speaker
TransLink
- Present 5 years 10 months
Economic Empowerment
Invited as a Guest Speaker to address the Communications, Marketing and Public Affairs team at Translink, North America's fastest growing transit authority with 7,000+ employees. I shared a presentation at their annual off-site strategy meeting on the future of digital marketing, Linkedin and Generation Z marketing.
*Reference from VP of Communications below. -
TEDxLafargeLake Speaker
TED Conferences
- Present 5 years 10 months
Economic Empowerment
Selected as one of 8 speakers for TEDxLafarge Lake in Coquitlam, B.C. Spoke on the power of personal branding, storytelling and social media.
Event link: https://www.ted.com/tedx/events/30574
TEDx talk link: https://www.youtube.com/watch?v=eRVc7hIltWg&t=259s -
Speaker
General Assembly San Francisco
- Present 6 years 1 month
Economic Empowerment
Moderated a panel with 3 Linkedin Top Voices on the future of the Linkedin and how people can develop and steward their voice online.
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Event Host
LA Clippers
- Present 6 years 7 months
Education
Spearheaded the brainstorming, leadership and marketing for a LA Clippers Linkedin Meetup built on the mission of developing young professionals in the sports industry. 100+ attendees.
Event link: https://goo.gl/qm6K39 -
Guest Speaker
STAPLES Center Plus
- Present 6 years 5 months
Education
Invited as a guest speaker to educate LA Clippers Marketing/Communications and Young Professionals on personal branding panel at a rooftop top of the Staples Centre. Other speakers included Eliot Robinson (Dunk, CEO), Swish Goswami (Trufan, CEO) and Benjamin Tacker (LA Clippers, Sales Manager)
Event link: https://www.fevo.com/edp/LA-Clippers-Linkedin-Meetup:-Young-Professionals-in-Sports-VTapGO8w -
Culture Research Case Study
Shopify
- 4 months
Economic Empowerment
- Conducted a research paper on how Shopify earned Canada's "Best Place to Work in 2017
- Researched areas of company, interviewed executives and employees at different levels -
Keynote Speaker
Gen Z Foundation
- Present 6 years 3 months
Economic Empowerment
Invited to speak at inaugural Gen Z Conference in Seattle alongside brands like the Gates Foundation, Hyperloop, Vaynermedia and Disney
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New Year's Volunteer
charity: water
- Present 7 years 9 months
Economic Empowerment
- Was able to help with greeting and security for a fundraiser event on New Year's Eve to raise $8,000+ to build a well in India
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Global Shapers: Volunteer
World Economic Forum
- 2 months
Economic Empowerment
- The Global Shapers Community is a network of 400+ city-based Hubs developed and led by young leaders between 20 and 30 years old who want to develop their leadership potential towards serving society.
- Helped in creating and marketing of youth engagement for BC 2017 Election -
Program Connector
LOI - League of Innovators
- Present 6 years 7 months
Economic Empowerment
LOI is a Canadian charity started by Ryan Holmes with a goal of building entrepreneurial acumen for youth, at scale. My role with LOI involves connecting partners, entrepreneurs, investors and students to the movement as well as advising on social media strategy and program initiatives.
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Speaker
Trinity Western University
- Present 6 years 7 months
Speaker at several campus events on the topics of advice relating to post-graduate studies, semester exchange experiences and social media. Advised their community life team on Gen Z marketing strategies.
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Guest Speaker
TWU Student Business Association
- Present 6 years 6 months
Education
Spoke to a group of students on the power of social media storytelling and developing a personal brand
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MC
Trinity Western University Alumni Association
- Present 6 years 6 months
Education
Host for a career development conference for 250+ senior students and 6 TEDx styled talks
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Guest Speaker
LinkedIn
- Present 6 years 1 month
Economic Empowerment
Asked to speak to several executive editors and the Linkedin Campus Editor team about the influence of the program on my career development.
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Panel Speaker
Kelowna Innovation Centre
- Present 6 years
Economic Empowerment
Joined Youth Consultant, Gregg Witt, and 2 X Linkedin Top Voice, Natalie Riso, for a panel on the future of personal branding
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Lecturer
The King's University
- Present 6 years
Economic Empowerment
Lecturer for Business Program on the future of social media and how to prepare for graduation
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Speaker
BrainStation
- Present 5 years 10 months
Economic Empowerment
Invited to come and speak on Vancouver's Social Media Panel alongside Charlie Grinnell, Taylor Loren and Alicia Taggio.
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Speaker
InstinctX Ltd.
- Present 6 years 9 months
Economic Empowerment
Panel speaker for Linkedin Vancouver Meetup. Video link: https://vimeo.com/252437489
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Keynote Speaker
#tp3x - The personal & Professional Pursuit of Excellence Conference
- Present 5 years 10 months
Economic Empowerment
Invited to Toronto, Canada be the keynote speaker of the day. Delivered a message on the future of social media and entrepreneurship
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Panelist Speaker
Microsoft
- Present 5 years 5 months
Economic Empowerment
Invited by Microsoft Vancouver and Inventa to share about case studies and advice for younger professionals wanting to pursue a career in Technology. 200+ attendees and other community partners included: SAP, True Calling Canada, BC Tech, BC Hydro, National and more.
Event link: https://doorsopentotechnology.com/events/dot-vancouver/ -
Co-host & Speaker
Canucks Sports & Entertainment (CSE)
- Present 5 years 6 months
Economic Empowerment
Co-hosted a marketing event alongside the marketing team of the Vancouver Canucks and Linkedin Canada for 100~ industry leaders at Rogers Arena. Speakers included representatives from brands like Daily Hive, the Vancouver Canucks, Linkedin, CIMC and NOW Innovations.
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Customer Advisory Panel Member
ICBC (Insurance Corporation of British Columbia)
- Present 5 years 8 months
Economic Empowerment
Part of ICBC's Customer Advisory Panel to help advise and provide input on current and future product offerings
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Keynote Speaker
Simon Fraser University
- Present 5 years 5 months
Economic Empowerment
Invited to present a keynote presentation on the future of work, social media and digital awareness heading into the working world for 125 attendees, faculty and alumni at SFU.
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Guest Speaker
BCAMA
- Present 5 years 4 months
Economic Empowerment
Spoke on Marketing & PR panel for BCAMA Vision 2019 Conference with 250+ guests at a sold out event. Other panelists included executives from Tech, Gaming and Education
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Key Contributor
Brands For Better Foundation
- Present 5 years 4 months
Economic Empowerment
Brands for Better is a collaborative project bringing some of Vancouver's most innovative and forward-thinking companies together to make a measurable difference in the city and our community. Brands include A&W, O2E Brands, Arc'teryx, Native Shoes, Unbounce, UBC and many others. Role includes helping develop relationships with high level sponsors, speakers and brands that want to participate in the larger vision.
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Guest Speaker
Greater Vancouver Board of Trade
- 1 month
Economic Empowerment
Invited to speak on personal branding, Linkedin and social media strategy alongside Sara Padidar (Co-founder, Talk Shop Media) and Bridgitte Anderson (CEO, Greater Vancouver Board of Trade).
Event link: https://www.boardoftrade.com/events/individual-events/1808-6582 -
Guest Lecturer
The University of British Columbia
- 1 month
Economic Empowerment
Invited to come speak to a class about personal branding, Linkeidn education, resumes and cover letters. Spoke alongside Jonathan Javier, Cisco S&O as well as Wonsulting CEO.
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Keynote Speaker
Langara College
- 1 month
Economic Empowerment
- Invited to speak on personal branding and marketing to the Alumni Group
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Guest Speaker
Ivey Business School at Western University
- 1 month
Economic Empowerment
Invited by the Director of Entrepreneurship, Eric Jensen, to speak to his business students about the power of personal branding, marketing and storytelling.
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Workshop Facilitator
Mentorli
- Present 4 years
Economic Empowerment
Helping out Mentorli by teaching workshops, sharing about social media and helping people transition to their next job or idea.
Recent workshop link: https://app.mentorli.com/video-posting/190/ -
Workshop Speaker
Mentorli
- Present 3 years 11 months
Economic Empowerment
Helping Mentorli with personal branding education and virtual learning workshops
Publications
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8 Ways to Use LinkedIn for Sales
Prezi
If you aren’t using LinkedIn as part of your sales process, then you’re missing out on a huge opportunity — there are currently over 774 million users, with four people getting hired every minute on the platform. Each new hire represents a new chance to network and build valuable and meaningful connections.
We reached out to LinkedIn experts for their tips to help you get the most out of the platform. Watch the videos below to learn how to leverage LinkedIn for sales.Other authorsSee publication -
Top Trends on LinkedIn: Naomi Osaka, Pride, cybersecurity. Plus: Are collabs happening on LinkedIn?
Linkedin, Daniel Roth
Honoured to be featured in Daniel Roth's (Editor in Chief of LinekdIn) article that goes out to 75,000 readers.
Title: Top Trends on LinkedIn: Naomi Osaka, Pride, cybersecurity. Plus: Are collabs happening on LinkedIn?Other authorsSee publication -
How to bring humanity back to social media
Irish Tech News
Featured by Irish Tech news on habits around social media
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HOOTSUITE’S RYAN HOLMES SHARES 13 GUERRILLA NETWORKING HACKS ‘THAT ACTUALLY WORK’
BetaKit
A list of 13 networking hacks that Ryan Holmes admires
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Influencer Marketing: the $68M secret you don’t know
GoDaddy
Featured in a GoDaddy article highlighting the need to redefine influencer relationships and how they are leveraged
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30 Vancouver tech thought-leaders and influencers to follow right now
Daily Hive
Included in the list of top 30 tech influencers that live and work in Vancouver
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Made for this Podcast
Alex Street
Interviewed for Made for This podcast by Alex Street
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AirPods 2.0 Wish List: 18 Wishes Apple Fans Have For The Next AirPods
Forbes
Featured in a list of new ideas for Apple's AirPods 2.0.
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4 ways to refresh your personal brand for 2019
BC Business
It’s hard to believe, but 2019 is a just a few weeks away, and so is a new professional year. As the calendar flips to January, why not take a couple of hours out of your holidays to update your professional brand?
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Meet LinkedIn’s Campus Editors for 2019
Linkedin
Highlighted by senior editor about Linkedin's campus editor program
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Digital wilderness tamed at the Canadian Internet Marketing Conference in Squamish
Squamish Chief
An overview of CIMC and the impact it had on organizations
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Digital superstars converge for marketing conference in Squamish
BC Business
The Canadian Internet Marketing Conference from April 5 to 6 in Squamish will provide businesses with the best tools and practices to not just survive but thrive in the digital marketing wilderness
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3 Takeaways from North America’s Top Brands
CIMC - Western Canada's Largest Marketing and PR Conference
After attending and being empowered by an incredible conference, I wrote an article highlighting some of the top brand's messages into applicable takeaways everyone can apply to their life or business and CIMC asked to feature it on their website.
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How to Connect
Mars' Hill
An article which I was featured in showcasing the framework, mindset and mission behind building our university's first student career development conference for 260+ people
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Get marketing tips from Western Canada's head of Instagram at CIMC
Daily Hive
Summary article of the speakers and brands attending Western Canada's largest PR & Marketing Conference on April 5-6
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Why Everyone Must Know the Business They’re In
Influencive
An article targeted toward teaching leaders how to unlock the power of understanding what is at the core of your business.
Projects
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Lighthouse Voyage Gala
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Coordinated and helped develop fundraising Gala for Lighthouse Voyage, A charity that aims to bring freedom and rehabilitation to human traffic victims.
Other creatorsSee project -
Agency Media Company Report
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Company overview consultancy report with attached recommendations and action plans constructed from research and interviews with company employees.
Honors & Awards
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Additional Honours & Awards
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April 2014 Maple Leaf Youth Excellence Award Recipient
May 2014 Dogwood Leadership Scholarship
June 2014 Heart of Service Award
June 2014 Caleb Cook Memorial Reward
July 2014 Otter Co-op Community Scholarship
Feb 2015 Dean's List Certificate
June 2016 Great West-Life Scholarship
Spring 2016 Dean Certificate
LCS Featured Alumni Award
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
Organizations
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Student Board of Governors
Participant and Voter
- Present- Participated in discussion and decision making revolving around passing of legislation for student body - Shared ideas and helped in finalizing decisions which influenced student budget, school clubs, faculty etc.
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Trinity Western University Mentorship Program
Business Student
- Present- Participated as member of mentorship program for the business field within my university
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Trinity Western University Accounting Association
Participant, Marketing and Advertising
-- Served as a volunteer working with marketing and advertising of Accounting Association
Recommendations received
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