John Koetsier

John Koetsier

British Columbia, Canada
19K followers 500+ connections

About

I'm a journalist, analyst, author, and founder. I've raised angel and VC funds, chronicled the rise of the mobile economy, and I'm the CEO of $SMRT, a creator coin on Rally.io. I write for Forbes, host several video podcasts including TechFirst with John Koetsier, and consult with tech companies. I was TUNE's mobile economist and Singular's VP of Insights, built the research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, I've led web development teams, built social sites and mobile apps, and consulted on mobile, social, and IoT projects. In 2014, I was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers.”

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Experience

  • Singular Graphic

    Singular

    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, BC

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    San Francisco Bay Area

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    Vancouver, Canada Area

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    San Francisco Bay Area

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    Everywhere

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    San Francisco Bay Area

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    Greater New York City Area

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    Greater Seattle Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Abbotsford, BC

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Oslo Area, Norway

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    Bellingham, Washington Area

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    Bellingham, Washington Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

Education

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Volunteer Experience

  • Coach

    Abbotsford Angels Hardball Association

    - Present 20 years 6 months

    Children

    Coaching baseball, currently at the Mosquito and Bantam levels. Certified.

  • Coach

    Abbotsford Minor Hockey Association

    - Present 11 years

    Children

    Coaching ice hockey from Atom to Midget levels. Certified with my Hybrid Coaching designation, Respect in Sport, and concussion awareness training.

Publications

  • Singular ROI Index 2020

    Singular

    Mobile changes fast, and 2019 was no exception. TikTok came from nowhere in the world of mobile user acquisition at the start of last year to be a significant global player. Apple Search Ads ranked on every single iOS leaderboard. Amazon still hasn’t touched the world of mobile user acquisition. And the power of “small” is cumulatively massive.

    See publication
  • Ads, Tracking and Privacy: What 1.3 Billion App Installs Say About Smartphones and Tracking

    TUNE

    Three years ago, Google and Apple added Limited Ad Tracking flags to help people limit the amount of data that advertisers can collect. While mobile ad blocking is climbing quickly — with its usage tripling in just the last three months — the use of limit ad tracking has been trending down precipitously. We analyzed 1.3 billion app installs from 150 million people in more than 200 countries to understand more deeply how consumers think about mobile, privacy, and tracking, and what they're doing…

    Three years ago, Google and Apple added Limited Ad Tracking flags to help people limit the amount of data that advertisers can collect. While mobile ad blocking is climbing quickly — with its usage tripling in just the last three months — the use of limit ad tracking has been trending down precipitously. We analyzed 1.3 billion app installs from 150 million people in more than 200 countries to understand more deeply how consumers think about mobile, privacy, and tracking, and what they're doing about it.

    See publication
  • Mobile Ad Blocking: Consumers Won't Pay Even $1 per Year to Skip Ads

    TUNE

    Like them or not, ads pay publishers for producing and hosting content that consumers want. Without ads, there's no revenue. Without revenue, there's no content. In this third report in our series on mobile ad blocking, we review how much smartphone owners are willing to pay to not see ads, and what this means for publishers and marketers alike.

    See publication
  • Mobile ad blocking app installs just spiked 3X

    TUNE

    The number of smartphone owners using mobile ad blockers is growing, and growing fast. In fact, according to brand-new data from almost 4,000 American and European consumers, the growth rate of ad blocking mobile users more than tripled in the last three months alone.

    See publication
  • Global Mobile 2016: Why 2016 is the Global Tipping Point for the Mobile Economy

    TUNE

    Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads.

    What’s happening?

    The mobile economy is reaching a global tipping point.

    See publication
  • Mobile marketing insights: What 700M mobile ads tell us about Black Friday and Cyber Monday

    TUNE

    Mobile advertising is already one of the busiest, fastest, and most changeable ecosystems in history. What happens when you throw a massive shopping holiday into the mix?

    We wanted to know. So we studied 700 million ads on Black Friday and Cyber Monday.

    See publication
  • Brands and mobile advertising: How to win

    VentureBeat

    We’re in the middle of the most massive media shift in history, and brands are lagging behind.

    While 2.1 billion mobile users have downloaded over 350 billion apps, time on device grew 76 percent last year, and we are spending more time on our phones than watching TV, brands have yet to completely embrace mobile advertising. That’s led to what Mary Meeker has called a $25 billion opportunity gap in mobile ads.

    But some brands aren’t waiting. And they’re discovering how to win.

    See publication
  • Mobile Marketing Automation: How the most successful apps drive massive engagement & monetization

    VentureBeat

    We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 23 live interviews, and surveyed 23 MMA providers.

    See publication
  • Mobile App Analytics: What winning mobile developers use

    VentureBeat

    I studied 1.8M apps and 230 app publishers to discover the best mobile app analytics solutions available.

    See publication
  • Mobile User Acquisition: How the most successful developers get better users for less money

    VentureBeat

    230 app developers with 9,000 apps and 397 million MAU told us what works best in mobile user acquisition.

    The results are surprising:

    A method that only 5% of developers like results in the best users: high LTV users worth $26 and up. By contrast, the most-favored method provides users who are 66% sub-$10 LTV, and 17% zero LTV.

    See publication
  • Mobile Games Monetization

    VentureBeat

    What do successful developers do differently? Simply put, they use different strategies, and different ad companies. Based on a study of 176 developers with 300 million downloads and $600 million in annual revenue.

    47 pages, 5,600 words, 30+ charts and graphs

    Companies covered:
    Google, Flurry, Chartboost, Tapjoy, AdColony, Apple, Upsight, Millennial Media, NativeX, SponsorPay, Vungle, MoPub, Tapjoy, and others. We studied 51 companies and 18 different monetization options.

    See publication
  • No Other Gods

    Amazon

    No Other Gods is my first science fiction novel.

    It's an exploration of the juxtaposition of two quotes, one from legendary scientist and author Arthur C. Clarke, who said that "Any sufficiently advanced technology is indistinguishable from magic," and one from the Old Testament, which says "Thou shalt have no other Gods before me."

    It's 95,000 words, 315 pages, and has all 5-star reviews on Amazon (so far!).

    See publication

Projects

Honors & Awards

  • Folio 100 2014 honoree

    Folio Magazine

    Named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers" for what we're doing with VentureBeat and VB Insight.

    Honored and humbled!

    More details:
    http://www.medianextshow.com/awards/#honorees

Languages

  • French

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