About
My Journey
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha)
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)
The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door.
Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets.
I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!
Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!
In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.
I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.)
I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.
Articles by Jordan
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Steal my 12-Step TikTok Shop Playbook for Q4 2024
Steal my 12-Step TikTok Shop Playbook for Q4 2024
By Jordan West
Contributions
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How can you balance influencer marketing with other digital strategies for your e-commerce business?
The biggest problem is actually knowing which KPIs lead to incremental revenue… especially when it comes to influencer marketing So I recommend 👇 1. Tracking post purchase survey results 💰 2. Trying to sign performance deals with influencers instead of just pay to post 🔓 3. Starting with TikTok shops to find the influencers that actually drive revenue 👏
Activity
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Today Kuljit Rakhra booked a call just to check in and see how I was doing… The last 3-6 months has been crazy. So many highs - and definitely…
Today Kuljit Rakhra booked a call just to check in and see how I was doing… The last 3-6 months has been crazy. So many highs - and definitely…
Posted by Jordan West
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Let's face it: competition will always exist no matter what you do. And I try to stay in my lane. I'll pay attention to what others are doing…
Let's face it: competition will always exist no matter what you do. And I try to stay in my lane. I'll pay attention to what others are doing…
Liked by Jordan West
Experience
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Multiple Co's
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Education
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4 people have recommended Jordan
Join now to viewMore activity by Jordan
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BattlGames is almost upon us! 🙌 On site today for film scouting. BattlBox BattlGames will be a three part series that will premiere on YouTube in…
BattlGames is almost upon us! 🙌 On site today for film scouting. BattlBox BattlGames will be a three part series that will premiere on YouTube in…
Liked by Jordan West
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Proximity is power. I had the privilege last week of leading 17 entrepreneurs through a fall retreat in Franklin Tennessee. There are many, many…
Proximity is power. I had the privilege last week of leading 17 entrepreneurs through a fall retreat in Franklin Tennessee. There are many, many…
Liked by Jordan West
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Last week I had dinner with Alina Vandenberghe, CEO of $30m ARR Chili Piper. I asked her what is working for Chili Piper TODAY that she would be…
Last week I had dinner with Alina Vandenberghe, CEO of $30m ARR Chili Piper. I asked her what is working for Chili Piper TODAY that she would be…
Liked by Jordan West
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