“We became friends at first sight.I had the pleasure of meeting Karima in a business venue where we both enjoyed dabbling...c'est a dire people dabbling,coffee,luncheons,new ideas,suffise it to say We Just Hit It Off....Karima is as dynamic as she is charming,intelligent,earthly..A People Person...decision maker...She chose Me! I always managed to make her Laugh...Starbucks baby...or Sushi anyone?....Sunnyside always when we were together...Miss you in Toronto....Come down soon to Montreal.xoxo Irene”
About
I am driven by the power of connectedness and the transformative potential of relationships. As an entrepreneur and a seasoned professional with a corporate background in the digital realm, I have been building bridges across various domains and geographies since 2000. My career includes strategic roles at global powerhouses such as Deloitte and Ford, where I honed my ability to foster collaboration and drive innovation.
In 2015, I founded Red Dot Digital, a consultancy that pioneers digital strategy and management.
In 2017, I was named Board Member at the British Canadian Chamber of Trade and Commerce and in 2018c became Vice-president. These positions have allowed me to connect with more business owners, expanding my understanding of the international business landscape. Through these interactions, I have gained invaluable insights into the diverse challenges and opportunities that businesses face globally, enriching my perspective and enhancing the strategies I develop for SMEs and SMBs around the world.
Building on that momentum, I launched B2BeeMatch.com in February 2020. This AI business matchmaking platform is dedicated to small and medium-sized enterprises (SMEs and SMBs), facilitating B2B opportunities through lead generation, strategic partnerships, and alliances across 99 countries and 120 industries. B2BeeMatch also features trade missions and events with paid tickets, enhancing networking and market expansion opportunities for businesses.
I founded Tech Canada Advocates in 2019 and contribute to various boards, leveraging my expertise to advocate for technological advancement and entrepreneurial spirit.
My journey is about more than just creating successful businesses—it’s about crafting ecosystems that thrive on cooperation and shared success.
As an advocate and expert for SMEs/SMBs, I founded a matchmaking platform that connects thousands of companies globally. I am deeply passionate about exploring synergies and fostering new business relationships.
B2BeeMatch has strategic partnerships with the International Chambers of commerce, the aerospace industry, the Francophone business community, and various other business associations around the world. These collaborations enhance our global network, offering our members even more diverse opportunities for growth and partnership.
I am eager to engage with governments, chambers of commerce, business, and trade associations to discuss how we can collaborate to support and enhance the business ecosystem.
Experience
Education
Licenses & Certifications
Publications
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Solving The Mystery Of The Next Generation Marketing Technology
Mapp
Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing
As a group of business professionals, we discussed marketing and data convergence and provided insights into :
- How will marketers adapt to the new business landscape?
- Will the two worlds of marketing and advertising collide?
- Should the silos within the business be removed?
- Are you fully able to control your data?
- What are the different steps to a successful…Had the opportunity to be part of a white paper publication with Mapp Digital via Visionary Marketing
As a group of business professionals, we discussed marketing and data convergence and provided insights into :
- How will marketers adapt to the new business landscape?
- Will the two worlds of marketing and advertising collide?
- Should the silos within the business be removed?
- Are you fully able to control your data?
- What are the different steps to a successful data convergence?
You can and should download the whole paper here :
https://mapp.com/resources/solving-the-mystery-of-the-next-generation-marketing-technology/ -
Collaboration tools and digital transformation (for Alcatel-Lucent)
Alcatel-Lucent Enterprise
I've published multiple articles about collaboration, digital transformation, and diversity on the Telecom giant blog.
- Collaboration tools are the entry-level of digital transformation
- How many tools do we use to communicate?
- Collaboration in the new era of business practices
- From Silos to a Culture of Diversity and Inclusion
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Leaders who follow
CPA Magazine
Tamar Satov, Senior editor at CPA Magazine, interviewed me for her article on reverse mentoring.
You can read about the insights I shared with Tamar in the CPA Magazine article.Other authorsSee publication
Projects
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Deloitte Green Dot Digital Strategy
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Award winning integrated marketing campaign including advertising, content strategy and digital technology.
Other creatorsSee project
Honors & Awards
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JoAnna Townsend Excellence Award
Organization of Women in International Trade (OWIT)
This award recognizes an outstanding woman in Ontario who, through her business and personal networks, acts as a trade advocate and mentor for women, fostering opportunities that actively support women entrepreneurs or professionals to achieve success in international business.
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
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Spanish
Limited working proficiency
Recommendations received
17 people have recommended Karima-Catherine
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