About
An accomplished digital and video marketing professional with over thirteen years experience in a variety of fields including:
- digital marketing
- content marketing and strategy
- video marketing and video seo
- Videography and cinematography
- Paid social (facebook, youtube, twitter, Reddit)
- analytics (Google Analytics, Google Tag Manager, Adobe Analytics, Web Trends)
- SEO/SEM
- marketing automation and CRM (Hubspot, Marketo, Infusionsoft, SalesForce)
- web development (drupal, wordpress, magnolia, hubspot CMS)
I'm a big believer in "Digital Darwinism" (where society and technology are evolving faster than we can adapt) and the mentality of adapt or die.) In the ever-changing environment of marketing, a focus on solving problems and answering questions are keys to success.
I'm always looking for creative ways to integrate digital and social into marketing, communications, and business goals but always through the lens of sound strategy.
I currently lead digital marketing for Benevity focused on paid media, web and digital marketing strategies and content development. I host the Social Impact Show; publishing a weekly episode on how to grow and develop Corporate Social Responsibility Programs.
I also provide digital and content marketing services to small to medium-sized business. Finally, I mentor new marketing and communications professionals as part of the IABC mentorship program and new entrepreneurs as part of the Futurepreneurship program.
Do you require help or have questions on any aspect of digital and/or content marketing? Let's chat.
Connect with me here on Linkedin.
Articles by Karl
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Sidestep ad blocking by building your audience
Sidestep ad blocking by building your audience
By Karl Yeh
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6 takeaways (that you can use) from Content Marketing World 2015
6 takeaways (that you can use) from Content Marketing World 2015
By Karl Yeh
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4 reasons why podcasting needs to be in your marketing and PR toolbox
4 reasons why podcasting needs to be in your marketing and PR toolbox
By Karl Yeh
Contributions
Activity
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What if your personal AI could handle everything from choosing your next car to managing your investments? The CEO of Bumble Inc., Whitney Wolfe…
What if your personal AI could handle everything from choosing your next car to managing your investments? The CEO of Bumble Inc., Whitney Wolfe…
Shared by Karl Yeh
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Mentor
IABCyyc
- Present 9 years 9 months
Provide mentorship to other IABC members in the field of communications and marketing. Provide advice and help other members with their business and career goals.
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Digital Marketing/Entrepreneur Mentor
Futurpreneur Canada
- Present 6 years 7 months
Mentor start-up and new entrepreneurs on starting a business and developing marketing startegies.
Publications
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Guide to Calgary Region Day Trips
Calgary Region
Compilation of most popular destination stories Calgary Region Focus blog. This ebook became a lead capture tool for regional tourism program and meets a niche market for Calgarians looking to take day trips around the Calgary Region. Focus is on bringing Calgarians and residents in the Region to other municipalities. An economic development and tourism driver for the Region.
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Guide to Total Landed Cost
Calgary Region
An ebook focused on helping shippers and professionals in the transportation, supply chain and logistics industry move their products more efficiently and lower their costs.
Designed as a lead capture tool for the Calgary Region regional marketing program.Other authors -
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Calgary Metropolitan Plan
Calgary Regional Partnership
The Calgary Region's growth strategy for the next 70 years. The Region is expected to grow by nearly 1.8 million people by 2076. The Calgary Metropolitan Plan was designed to answer related questions:
1. Will there be enough water?
2. What type of jobs will there be?
3. How will people move around?
4. Where will all these people live?Other authors -
Courses
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Advanced Copywriting
Udemy
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Advanced SEO - Tactics and Strategy
Udemy - MOZ
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Build responsive websites using advanced HTML5 and CSS3
Udemy
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ChatBot Leadgen
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Complete SEO Course 2015
Udemy - iMarket XL
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Digital Analytics Fundamentals
Google
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Ecommerce Analytics
Google
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Facebook Ads Advanced training - 2016 Udemy
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Facebook Advantage Advanced Advertising Course - Rick Mulready
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Facebook Messenger Marketing and Chatbot Mastery
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Final Cut Pro X 10.2 Essential Training
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Fulltime Filmmaker - Film and Cinematography (Parker Walbeck)
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Google Analytics Platform Principles
Google
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Making short form videos (Jesse Driftwood)
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Marketing Writing Bootcamp 2015
MarketingProfs PRO
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Measurement and Analytics
MarketingProfs University
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Mobile App Analytics Fundamentals
Google
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UNSCRIPTED - FILM MAKING WITH BRANDON LI
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VIDEO RANKING ACADEMY - VIDEO INFLUENCERS
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Projects
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Update of the Calgary Metropolitan Plan
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Part of the team that updated the Calgary Metropolitan Plan (CMP) which was unanimously approved on June 19, 2012.
The CMP is a road map on how and where the inevitable growth in the Calgary Region will take place. The Plan was originally approved in 2009. The Plan’s compact settlement pattern will result in a 60% reduction of future land required for residential and industrial development
It promotes more efficient use of land and infrastructure, improves mobility options and…Part of the team that updated the Calgary Metropolitan Plan (CMP) which was unanimously approved on June 19, 2012.
The CMP is a road map on how and where the inevitable growth in the Calgary Region will take place. The Plan was originally approved in 2009. The Plan’s compact settlement pattern will result in a 60% reduction of future land required for residential and industrial development
It promotes more efficient use of land and infrastructure, improves mobility options and preserves our region’s working landscapes and of course all of this has a positive effect on the future fiscal environment.
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Redevelopment of Calgary.ca
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See projectPart of a team at The City of Calgary "webwave" that led the change to the The City's new search-based website. The site uses the Google Search Appliance and SharePoint 2010 as a content management platform.
Calgary.ca is the only government search-based site (from all levels - fed, prov, muni) in Canada and one of 3 in North America.
The site's primary function is to deliver information about The City's services and programs to citizens in a manner that is the most effective…Part of a team at The City of Calgary "webwave" that led the change to the The City's new search-based website. The site uses the Google Search Appliance and SharePoint 2010 as a content management platform.
Calgary.ca is the only government search-based site (from all levels - fed, prov, muni) in Canada and one of 3 in North America.
The site's primary function is to deliver information about The City's services and programs to citizens in a manner that is the most effective without all the unnecessary links and "push" information usually associated with government websites.
I specifically led the migration and development of all content within The City's Corporate Services department, leading a team of web resources to ensure all content had proper SEO and user-friendly for the public.
Honors & Awards
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The Webby's Honoree - Apps, Mobile, Voice
The Webby's
Webby Honoree for the our Alexa Flash Briefing for the Homebuyer's School.
The flash briefing provided bi-weekly information from the Homebuyer's School podcast and video series for downloaders access. -
BILD - Best Online Marketing
BILD Calgary Region
Best online marketing campaign for Homebuyer's School Program.
Homebuyer's School is focused on being the premier resource destination for first time home buyers for Alberta and beyond. It is primarily video-based with syndication to a blog and podcast. It provides information from experts in the home building and home buying industry including mortgage specialist, sales, realtors, designers, home maintenance professionals and more.
Learn more at
Homebuyersschool.ca -
PR Daily 2014 Digital Awards - Honourable Mention (Best mobile app)
Ragan's PR Daily
The Calgary Metropolitan Plan mobile app was an honourable mention for the prestigious and competitive PR Daily Digital Awards. http://www.prdaily.com/Awards/DigitalPRAwardsWinners2014.aspx
The iPad app was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and…The Calgary Metropolitan Plan mobile app was an honourable mention for the prestigious and competitive PR Daily Digital Awards. http://www.prdaily.com/Awards/DigitalPRAwardsWinners2014.aspx
The iPad app was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration & governance.
https://itunes.apple.com/us/app/the-cmp-app/id681233545?mt=8
Ragan's award competitions are the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, the popular news sites are read by communication professionals in every country in the world - with nearly 600,000 in North America alone. When an organization wins a Ragan Award, the recognition received is unparalleled in the profession.
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Interactive Media Awards - Outstanding Achievement (mobile app)
Interactive Media Awards
The Calgary Metropolitan Plan iPad app received the Interactive Media Award's Outstanding Achievement (Government) award.
http://www.interactivemediaawards.com/winners/certificate.asp?param=289855&cat=1
The iPad app was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional…The Calgary Metropolitan Plan iPad app received the Interactive Media Award's Outstanding Achievement (Government) award.
http://www.interactivemediaawards.com/winners/certificate.asp?param=289855&cat=1
The iPad app was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration & governance.
https://itunes.apple.com/us/app/the-cmp-app/id681233545?mt=8
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition. -
PR Daily 2013 Digital Awards - Honourable Mention (Best Marketing Video)
Ragan PR Daily
The Calgary Metropolitan Plan video was an honourable mention for the prestigious and very competitive PR Daily Digital Awards. The video provided a overview of the Calgary Metropolitan Plan. It is narrated and animated short video segment to describe The Plan, a document that guides the Calgary Region's growth over the next several decades.
This year's PR Daily Digital Award winners include some of the most recognized names in the industry and some that we are sure to have everyone…The Calgary Metropolitan Plan video was an honourable mention for the prestigious and very competitive PR Daily Digital Awards. The video provided a overview of the Calgary Metropolitan Plan. It is narrated and animated short video segment to describe The Plan, a document that guides the Calgary Region's growth over the next several decades.
This year's PR Daily Digital Award winners include some of the most recognized names in the industry and some that we are sure to have everyone talking. From award shows to health insurance, North Carolina to the surface of Mars, the work featured in this year's award could not cover a broader range of topics and locations. But they all had a few things in common: they were bold, innovative, wildly successful, and they harnessed the power of digital communications to its fullest extent. -
PR Daily 2013 Digital Awards - Honourable Mention (Best website/microsite)
Ragan PR Daily
The Calgary Metropolitan Plan microsite was an honourable mention for the prestigious and very competitive PR Daily Digital Awards. (www.calgaryregion.ca/cmp)
The microsite was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration &…The Calgary Metropolitan Plan microsite was an honourable mention for the prestigious and very competitive PR Daily Digital Awards. (www.calgaryregion.ca/cmp)
The microsite was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration & governance.
This year's PR Daily Digital Award winners include some of the most recognized names in the industry and some that we are sure to have everyone talking. From award shows to health insurance, North Carolina to the surface of Mars, the work featured in this year's award could not cover a broader range of topics and locations. But they all had a few things in common: they were bold, innovative, wildly successful, and they harnessed the power of digital communications to its fullest extent. -
Interactive Media Awards - Best in Class (web development)
Interactive Media Awards
The Calgary Metropolitan Plan microsite won the Interactive Media Award's Best in Class (Government). www.calgaryregion.ca/cmp
The microsite was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration & governance.
The…The Calgary Metropolitan Plan microsite won the Interactive Media Award's Best in Class (Government). www.calgaryregion.ca/cmp
The microsite was designed to be a digital version of the Calgary Metropolitan Plan, the document that guides the Calgary Region's growth over the next several decades. It focuses on environment and water stewardship, economic development, planning & development, regional infrastructure and transportation, and finally collaboration & governance.
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.
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Interactive Media Awards - Outstanding Achievement (web development)
Interactive Media Awards
The City of Calgary's Real Estate Website won the Interactive Media Award's Outstanding Achievement (Government).
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the…The City of Calgary's Real Estate Website won the Interactive Media Award's Outstanding Achievement (Government).
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.
http://www.interactivemediaawards.com/ -
City of Calgary - Stars of Excellence Award (Customer Service)
City of Calgary
Our team at the Office of Land Servicing & Housing along with New Media Productions won The City's Star of Excellence award (Customer Service) for the development of The City's real estate website: www.calgary.ca/realestate
The real estate site was the first site in Canada that marketed municipally-owned real estate land. The site has been recognized by the new media industry (IMA award for Best in Class - Government) and the commercial/industrial real estate industry for providing…Our team at the Office of Land Servicing & Housing along with New Media Productions won The City's Star of Excellence award (Customer Service) for the development of The City's real estate website: www.calgary.ca/realestate
The real estate site was the first site in Canada that marketed municipally-owned real estate land. The site has been recognized by the new media industry (IMA award for Best in Class - Government) and the commercial/industrial real estate industry for providing comprehensive real estate marketing experience for clients around the world.
The City's Stars of Excellence Award is a a prestigious annual award selected by The City's Senior Management Team. There are seven categories including Customer Service. The City's selects from numerous award submissions across the corporation and finalizes 3 which the is decided upon by a management committee.
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Assistant Deputy Minister's Award of Excellence
Western Economic Diversification Canada
Part of the team that successfully planned and implemented the announcement program for Canada-Alberta Municipal-Rural Infrastructure Program.
Over 100 communities in Alberta received CAMRIF funding and required communication to their communities about the funding allowing them to begin project work.
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