Kristina Azarenko

The SEO industry will always keep you on your toes. You'd always need to become better, faster, smarter. It means, getting new skills and mastering them is non-negotiable. But it's not about "any skills". You should be intentional in what you learn. You first need to understand what you want to master. Is it on-page SEO? Is it technical SEO? Is it measurement and performance? Don't aim wide. Aim deep instead so that you become indispensable.

If you're aiming for a technical SEO position, you should really nail down such things as: - Crawling vs indexing. - How to control the indexing of a website - JavaScript SEO best practices And the best way to show your expertise in these topics is to tell stories. Instead of saying "Indexing is X", tell a story when you faced an issue with your client's website being indexed. How did you investigate it? What was the reason? How did you fix it? Telling a story from your experience helps you be seen as a true professional who knows what she/he is talking about.

The SEO industry will always keep you on your toes. You'd always need to become better, faster, smarter. It means, getting new skills and mastering them is non-negotiable. But it's not about "any skills". You should be intentional in what you learn. You first need to understand what you want to master. Is it on-page SEO? Is it technical SEO? Is it measurement and performance? Don't aim wide. Aim deep instead so that you become indispensable.

Learning from the right resources is the best way to succeed fast. When you learn intentionally, you get shortcuts to the right knowledge you can apply immediately. Let's say, it took someone 5 years to master something. They made lots of mistakes and learned from them. They also created their frameworks to simplify the whole path from start to finish. Now, you can just learn from this person the most important bits and use them in your work to achieve results faster. We live in the best age where knowledge can be taught online. You don't have to figure everything out from scratch on your own anymore. You just need to find people who already achieved what you want, and learn from them.

Before planning any SEO strategy, learn about the business goals. Then, tie these business goals to specific business objectives. Only then can we see what SEO effort will help to meet these business goals and objectives. Starting with business goals will help you create a much better SEO strategy that your stakeholders will understand and support.

One thing that helped me to become a successful SEO consultant Is constant learning. Here are 3 steps that will help you: 1. Identify your specialization within SEO 2. Improve your skills within this specialization 3. Share valuable content and your learnings in this specialization on LinkedIn. This will also help you to communicate your value