Lachezar Arabadzhiev

Although cliché, the phrase “a picture is worth a thousand words” has never been more true than in today’s media-centric society. Powerful data storytelling can take tables of dry statistics and transform them into a compelling narrative. However, this process is easier said than done. How do you make your visuals stand out in a world of colorful charts and catchy graphics? This article provides five straightforward tips to communicate complex information in clear, engaging, and memorable ways.

This article is a complete step-by-step guide to Nas.io that will show off the platform’s unique features, how it can help you build an effective learning community, and the key innovations Nas.io is bringing to online learning.

Data visualization is an important tool for making sense of large amounts of data and communicating insights effectively. By visualizing data, we can uncover patterns, trends, and relationships that might not be immediately apparent from looking at raw data. There are many different chart types and techniques that can be used to visualize data, and the right choice depends on the type of data and the message you want to convey.

Whether you are an expert in a field or just want to share your knowledge with others, there are many ways that you can generate revenue by leveraging your skills and expertise to create an online course. In this guide, we will discuss 6 key steps to successfully monetizing your brand and expertise through online learning and courses.

Hey there! I'm Lachezar Arabadzhiev, Founder and CEO of SkildLabs and a Udemy Instructor Partner. Last month, I shared how my online teaching journey began. Today, let me tell you the rest of the story! 😊

It’s here folks! Google Data Studio has finally introduced the remaining JOIN types. Initially, the Data Studio Team had only released the LEFT OUTER JOIN option, which returns matching rows on the right and non-matching rows to the left. However, the latest functional improvement adds four more advanced join types to make data blending easier.

The role of a data analyst is to collect and analyze data sets to assess, predict, and improve a business. Data analyst skills are derived from many disciplines including mathematics, statistics, and computer programming.

Data analysis is vital for the success of any business. It’s the process of collecting, modeling, and analyzing data to obtain useful insights for decision-making. Without data analysis tools, it would be hard for businesses to make effective and data-driven decisions.

Now, I have talked a lot about data analysis, measurement, and visualization in my articles, but I wanted to share something different this time. I am sure you have been in a situation, where you had all the data and statistical proof figured out, but you found it super difficult to convey your point to senior leadership or your clients. Moreover, even though the right answer or interpretation was obvious to you, your audience missed the point completely. How could that happen? Well, this is… Show more

Now, I have talked a lot about data analysis, measurement, and visualization in my articles, but I wanted to share something different this time. I am sure you have been in a situation, where you had all the data and statistical proof figured out, but you found it super difficult to convey your point to senior leadership or your clients. Moreover, even though the right answer or interpretation was obvious to you, your audience missed the point completely. How could that happen? Well, this is where data and design clash! Show less

Google is always updating Data Studio’s features to improve user experience (UX). This time they have introduced new page and report navigation features. This enhancement is a major milestone in the development of the product, as visual storytelling has become even more powerful. In this article, I will take you through a step-by-step guide on how to use the improved page and report navigation features.

Lachezar spoke to the Alison Blog about his experience of running SkildLabs as CEO. From the vital skills required to manage a company, to how he spends his day, Lachezar offers professional advise and tips on how to be a successful CEO in the modern workplace.

Google Analytics is a highly beneficial product and probably a tool that everyone is familiar with. Yet, it’s not the only one on the market, as in recent years a few innovative low-code/no-code platforms have entered the space. One of them is Oribi, a marketing analytics solution designed specifically for small and medium businesses, who do not have large technical teams at hand.

Data is everywhere, and today's digital landscape is rich with valuable data. Businesses have the ability to collect thousands of data points from their customers, their website performance, and their employees with a simple mouse click.

The Canada-Ontario Job Grant provides employers the opportunity to invest in their business by upskilling their staff using government funding.

At an estimated 80 to 280 hours required to develop a 1-hour course, you can expect to pay roughly $5,850 USD to over $15,000 USD to get a fully polished course, in addition to the cost of your Instructional Designer (ID) and SME.

Your organization puts a lot of effort into hiring and recruiting highly skilled individuals. While it’s important to hire talented workers, it’s equally important that businesses continue to invest time in upskilling and improving the abilities of their current team.

In this video tutorial, we are going to explore the Supermetrics Google Analytics 4 connector and see how it can help you deliver better results for your business. Often, web analytics tools such as Google Analytics can provide us with great insights on how our website is performing. However, they can also be overwhelming and confusing due to the abundance of data points available.

Do you work in an organization where measuring outcomes and achieving goals is critical to your business success? Today, almost everybody does, but with the abundance of adtech providers, ever-changing tracking frameworks and privacy laws, communicating your business goals to your marketing and implementation teams has become quite the challenge. Enters measurement planning!

A big feature announcement for Data Studio and a highly anticipated one from the whole community, report publishing. You can now work in draft mode and publish a client version of a report only when you are ready. In other words, version control! This is a huge win for anyone who works with clients directly.

I have been working with the DV360 Custom Bidding product since 2019. Back then, it was just a beta, but in recent days, the product has grown immensely. When I started reading about the concept of custom bidding, it was fascinating to see what a game changer this product is for the programmatic community.

As the programmatic media space is constantly evolving, advertisers are always on the lookout for new ways to enhance their bidding strategies and optimize their media budgets. One of these new innovative ways is Custom Bidding, an outcome-based buying functionality available in Display and Video 360 (DV360). In this quick tutorial – which I hope will turn into a series – I want to tell you a bit more about custom bidding and teach you how to write a custom bidding script in-console. Let’s get… Show more

As the programmatic media space is constantly evolving, advertisers are always on the lookout for new ways to enhance their bidding strategies and optimize their media budgets. One of these new innovative ways is Custom Bidding, an outcome-based buying functionality available in Display and Video 360 (DV360). In this quick tutorial – which I hope will turn into a series – I want to tell you a bit more about custom bidding and teach you how to write a custom bidding script in-console. Let’s get started! Show less

In this post, I want to show you three different ways to create benchmarks and sales targets in Google Data Studio that can be used for your clients’ reports. We have all heard the media agency classics, “How is my campaign pacing?” or “What is the benchmark for this tactic?” and a lot of times, it is tough to say. Most of the times, it is because of platform limitations or table structure in the backend, but that is why I have put together a few techniques that you can use directly in Data… Show more

In this post, I want to show you three different ways to create benchmarks and sales targets in Google Data Studio that can be used for your clients’ reports. We have all heard the media agency classics, “How is my campaign pacing?” or “What is the benchmark for this tactic?” and a lot of times, it is tough to say. Most of the times, it is because of platform limitations or table structure in the backend, but that is why I have put together a few techniques that you can use directly in Data Studio to answer these popular questions. Show less

In this post, I want to show you how to use the slider control in Google Data Studio to filter metric values. Now, this sounds like one of those tiny time-saver features, but the slider control is actually critical for complex dashboards. For example, in the past, you could add a metric as a filter, but then you would have to click on each distinct value to filter for it. This was not exactly the greatest user experience, especially if you have sales data. As a result, Google has introduced the… Show more

In this post, I want to show you how to use the slider control in Google Data Studio to filter metric values. Now, this sounds like one of those tiny time-saver features, but the slider control is actually critical for complex dashboards. For example, in the past, you could add a metric as a filter, but then you would have to click on each distinct value to filter for it. This was not exactly the greatest user experience, especially if you have sales data. As a result, Google has introduced the “metric sliders”, which is a dynamic filtering option embedded in each chart. Let’s see how this thing works! Show less

For those of us who work in the programmatic space, knowing what digital properties our ads appear on is critical. Normally, the way you would go about reporting and checking inventory in DV360 is by pulling a report in-console. However, given the manual nature of the process, this was mostly done after the fact, when a campaign was over. Luckily, you no longer need to do that because Google Data Studio has added the dimensions “Exchange” and “App/URL” to the DV360 native connector.

In this guide, I want to explore the combined capabilities of BigQuery and Google Data Studio. In particular, the most effective ways to connect both tools and visualize the output of your SQL queries.

Calculated fields and functions are at the core of Google Data Studio! In this post, I want to share with you a few practical use-cases that I find quite helpful and time-saving.

As they say, sharing is caring… and also an important feature in Google Data Studio! You have probably been in a situation, where an employee leaves your agency/company and all the access to reports and data sources leaves with them. The problem is that often, managing data ownership and access level is the aftermath, as opposed to a carefully designed transition process.

In this post, we are going to explore one of the most useful functions in Google Data Studio, the CASE. The CASE function returns dimensions and metrics based on conditional expressions; it is often used to create new groupings of data and sort them in categories.

Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview.

The digital footprint that we leave in this day and age it is beyond comprehension. Just think about it in a SXSW context. We booked our tickets online, previewed all of the sessions in the app in advance, and then picked the ones which we are interested in the most. All those data points could be tied to an individual and with a little bit of analysis, we can come up with an insight or identify a behavioral pattern. Quite powerful. Now, in theory this all sounds exciting, but the real question… Show more

The digital footprint that we leave in this day and age it is beyond comprehension. Just think about it in a SXSW context. We booked our tickets online, previewed all of the sessions in the app in advance, and then picked the ones which we are interested in the most. All those data points could be tied to an individual and with a little bit of analysis, we can come up with an insight or identify a behavioral pattern. Quite powerful. Now, in theory this all sounds exciting, but the real question is, how good are we at interpreting data? Show less

Deeper dive into the rise of the everything-as-a-service economy and how the subscription mindset is affecting today's generation.

How does data come into play in the media world? At the Google Data & Analytics Summit, we had the chance to show clients and agencies how Mindshare is harnessing the power of data to accelerate growth and create new business opportunities for our clients. The three stories that we shared highlighted the innovative and intrapreneurial spirit that lives within the agency.

There has been a lot of chatter about Amazon killing the entire retail industry, but it is more like Sears' business model got automated. Sears' competitive advantage was physical store presence, a large distribution network and diversity of merchandise. With the world being digitally connected, none of those "advantages" are unique to Sears or matter to the customer anymore, especially given the type of products Sears offered.

Lachezar Arabadzhiev, a graduate of the British International School Shanghai, explores the challenge of learning new skills. He says, “I have always tried to face those fears in my life and question them to the best of my abilities. After all, quality learning does not happen overnight.”