“Marcos is a 360 degrees visionary creative director and I don’t think there could be a medium out there that he didn’t succeed to master. He truly is the creative alchemist behind Alchemy and he boldly steers a team of multidisciplinary rich media players through all imaginable new media horizons. He delivers tangible creative, he knows development, he improves strategy and after 4 years of working together, I can say he actually understands the triple constraint of a project. He is a rare breed of creative with both feet on the ground and he will put ROI on the table for any client.”
Marcos Terenzio, RGD, SEGD
Greater Toronto Area, Canada
6K followers
500+ connections
About
I am an artist, strategist, creative director, designer, and digital visionary with 25 years of international award-winning experience delivering ground-breaking design for Fortune 500 clients.
I provide motivational and creatively conducive approaches to my teams to inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives. I oversee the integration of strategy, creative, and brand experience that converge with technology, and innovation.
Currently I oversee the Digital Experience Design practice for IA Interior Architects. My focus is to help our global teams and clients seamlessly blend digital experiences within physical environments, through strategy, design, and execution of user centred experience design, to deliver immersive experiences within physical spaces and virtual worlds.
In my previous role as VP, Creative & Strategy at iGotcha Media, I led the brand transformation of a Digital Signage company. Leveraging my portfolio, branding background, design agency experience, and my subcontracted experience design team, I empowered the firm to re-position as an Integrated Brand Experience agency.
Before this, I created and led the Digital Experience division for Shikatani Lacroix Design (SLD) one of Canada's leading Branding, and Retail Design agencies, where I oversaw all strategy and creative for digital experiences that integrated into the branded environment.
Prior to SLD, I helped launch a digital agency named Alchemy for one of Canada’s largest privately owned communications companies SJC. I provided strategy, lead creative direction, and design for omni channel communications.
I was also head of creative and a founding member of a successful boutique agency named Spot Digital, who continued on as my outsource digital experience team at SJC, SLD, iGotcha, and IA.
Notable Accounts:
Adidas, Reebok, Nike, Canada Goose, Moose Knuckles, MLB's Toronto Blue Jays, L’Oreal, Nu Skin, Apple, Google, LG, Samsung, Sony, Canon, Bell, Rogers, Pepsi, Coca-Cola, TD Bank, BMO, US Bank, Regions Bank, CZ Bank, Wells Fargo, Bank of America, Thomson Reuters, Nissan, GM, BMW, Volvo, Acura, Metro, Loblaw, Kraft, Burger King, Starbucks, Dunkin’ Donuts, Sears, Wal-Mart, and many more.
Activity
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Proud of our team at iGotcha Media for Gold and Silver wins in the 2024 Convrt Awards for Innovation in Retail Design Technology and Experience…
Proud of our team at iGotcha Media for Gold and Silver wins in the 2024 Convrt Awards for Innovation in Retail Design Technology and Experience…
Liked by Marcos Terenzio, RGD, SEGD
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🏆 We’re happy to share that IA won gold 𝐭𝐰𝐢𝐜𝐞 at The Convrt Awards this year! Our team’s innovative designs were honored in the following…
🏆 We’re happy to share that IA won gold 𝐭𝐰𝐢𝐜𝐞 at The Convrt Awards this year! Our team’s innovative designs were honored in the following…
Liked by Marcos Terenzio, RGD, SEGD
Experience
Licenses & Certifications
Volunteer Experience
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Digital Creative Director
Kutoa
- 3 months
Helping re-shape the digital communications of a great organization devoted to bringing philanthropy to the masses through social media and digital communications.
Projects
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Canada Goose: Global Footwear Launch
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Canada Goose, a luxury retail brand, took a huge step into footwear for the first time in the brand’s history. As part of their “Beyond the Parka” growth strategy, they decided to diversify their winter wear by launching a line of high-tech winter footwear. For this global launch, Canada Goose wanted to deliver immersive, and engaging integrated brand experiences that would emotionally connect with customers bringing richer storytelling, and an enhanced fit experience to retail locations across…
Canada Goose, a luxury retail brand, took a huge step into footwear for the first time in the brand’s history. As part of their “Beyond the Parka” growth strategy, they decided to diversify their winter wear by launching a line of high-tech winter footwear. For this global launch, Canada Goose wanted to deliver immersive, and engaging integrated brand experiences that would emotionally connect with customers bringing richer storytelling, and an enhanced fit experience to retail locations across Canada, USA, London, Paris, Shanghai, and Hong Kong, with additional locations planned in future.
My team provided extensive strategy to help shape the customer journey and identify the role of technology and digital experiences within the physical retail locations. We seamlessly blended our digital experiences with their beautiful store design. As part of our experience strategy, we explored several emerging technology solutions including, AR/VR, 3D Projection Mapping, 3D Holographic, and Spatial Reality Displays, to complement more conventional large-format LED video walls and Digital Signage Displays. We provided conceptual renders, animated presentations, and prototypes that we reviewed during weekly sessions to narrow down the optimal solutions. Throughout this phase of the project, we worked closely with LG for screen-based and DVLED display technology. We also worked closely with the leader in 3D foot scanning technology, Volumental, and HyperVSN for 3D Holographic led fan technology. We provided detailed specifications, shop drawings, integration guides, and costs for the various digital experiences in each location. This allowed Canada Goose to plan budgets and define the customer journey for each location. As we began refining the technology, we began designing and creating the digital experience content. The goal was to establish consistent themes and desired responses from customers in both the technology and content that would roll out globally.Other creators
Honors & Awards
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2022 Retail Innovation - Brand Experience Award
Retail Innovation Conference and Expo and Retail Touchpoints
In Recognition for Best Retail Innovation for our work delivering fully integrated brand experiences at retail with Canada Goose. My team was honoured with a Brand Experience Award in Chicago during the 2022 Retail Innovation Conference and Expo.
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2021 BOCSI - Best of Canada's Sign Industry Awards
Sign Media Canada and the Sign Association of Canada (SAC-ACE)
The Best of Canada's Sign Industry (BOCSI) awards, jointly managed by Sign Media Canada and the Sign Association of Canada (SAC-ACE), honour the top work of sign companies and related organizations across the country. iGotcha Media won Best Digital Signage for our work with Canadian Outerwear brand Moose Knuckles.
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2020 ICX Award: Best Digital Signage
Interactive Customer Experience Summit ICX
In recognition of our Reebok ZIG Kinetica Experience in the category of Best Digital Signage. The ICXA Elevate Awards take place annually at the Interactive Customer Experience Summit honouring the best in digital experiences.
Client: Reebok
Best Digital Signage ICX -
2019 DSE APEX AWARD
Digital Signage Expo
2019 DSE APEX Awards for retail experience created for health and beauty company, Nu Skin. The award is “in recognition of an outstanding digital signage and interactive experience project in Retail Environments.”
As part of the Digital Signage Expo, the DSE APEX Awards are an annual celebration of the best in digital displays, interactive technology and content creation. There was a total of 12 categories at this year’s event, as well as the APEX Installation of the Year, APEX…2019 DSE APEX Awards for retail experience created for health and beauty company, Nu Skin. The award is “in recognition of an outstanding digital signage and interactive experience project in Retail Environments.”
As part of the Digital Signage Expo, the DSE APEX Awards are an annual celebration of the best in digital displays, interactive technology and content creation. There was a total of 12 categories at this year’s event, as well as the APEX Installation of the Year, APEX Integrator of the Year, and APEX Content of the Year Awards. The ceremony took place on Wednesday, March 27, at the Westgate Las Vegas Resort & Casino. -
2018 Gold Apex Award for Digital Excellence
Digital Signage Expo (DSE) & Digital Signage Federation
In recognition for best digital experience in Food & Beverage - GOLD Apex Award winner for a new restaurant and bar design for Boston Pizza that delivers an immersive restaurant experience that better connects patrons through the space and with the city at large, helping fans celebrate their team, their city, themselves, and now, we celebrate Boston Pizza.
The award was presented at the DSE 2018 APEX awards gala on Wednesday, March 28, 2018 in Las Vegas, Nevada. This award celebrates…In recognition for best digital experience in Food & Beverage - GOLD Apex Award winner for a new restaurant and bar design for Boston Pizza that delivers an immersive restaurant experience that better connects patrons through the space and with the city at large, helping fans celebrate their team, their city, themselves, and now, we celebrate Boston Pizza.
The award was presented at the DSE 2018 APEX awards gala on Wednesday, March 28, 2018 in Las Vegas, Nevada. This award celebrates innovative digital experiences, including digital signage, interactive touchscreen, mobile, tablet and compelling viewer content for B2C and B2B companies. Selected by an independent panel of industry experts and journalists.
This flagship location at Front and John streets in Toronto’s downtown core, is located near the city’s two major sports stadiums: Rogers Centre and the Air Canada Centre. Boston Pizza looked to create an immersive experience, marrying digital and physical to capture Millennials’ attention and position Boston Pizza as the ultimate provider of sports content and information. The digital screens are a one-stop shop for their consumers’ sports needs while dining providing dynamic, RSS-driven, digital messaging with team statistics, player statistics, news, game schedules, team match ups, player match ups, and valuable information for fantasy leagues for all major sports: NBA, NHL, MLS, MLB, NFL.
DSE is the world’s largest conference and trade show dedicated to innovative digital communication and technology solutions. The APEX Awards celebrate innovative work in this field in nine different categories. This year’s winners were selected from 116 entrants in 10 countries.
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2017 Elevate Awards - Best Interactive Customer Experience Deployment, Financial Services: CZBank
The Interactive Customer Experience Association (ICX)
In recognition for the design of a revolutionary new "branch of the future" immersive banking experience for China Zheshang Bank that created a holistic and agile banking experience for it's customers. “Instead of taking a ‘technology for technology’s sake’ perspective, the design sought to improve the customer experience by using immersive technologies to meet consumer needs.”
Presented at the ICX Association’s 2017 ICX Summit in Dallas, this awards program honors the best deployments…In recognition for the design of a revolutionary new "branch of the future" immersive banking experience for China Zheshang Bank that created a holistic and agile banking experience for it's customers. “Instead of taking a ‘technology for technology’s sake’ perspective, the design sought to improve the customer experience by using immersive technologies to meet consumer needs.”
Presented at the ICX Association’s 2017 ICX Summit in Dallas, this awards program honors the best deployments across 12 vertical market segments, and recognizes design that demonstrates an innovative use of technology that entices customers to gain unique and immersive in-store experiences.
The vibrant new bank branch design utilized integrated digital experiences to engage visitors and help them navigate the space. Customers can choose to learn more about the bank at a digital education zone with curved screens and gesture-controlled interactivity or they can engage directly with a virtual banking concierge. These innovative features contribute to a unique and unforgettable branch experience for all CZ customers.
Judges’ comments:
“The array of media messaging and interaction is impressive, as is the way in which it has been integrated into design.”
“The project was multifaceted and delivered a new experience to customers.”
https://vimeo.com/180029244 -
2017 APEX Award for Digital Excellence
Digital Signage Expo (DSE) & Digital Signage Federation
In recognition of engaging customer-facing content and interactive experiences for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies.
Shikatani Lacroix came in second place from a total of 24 entrants in the Retail category, selected by an independent panel of 10 industry experts and journalists. The award was presented at the DSE 2017 APEX awards gala on Wednesday, March 29 in Las Vegas,…In recognition of engaging customer-facing content and interactive experiences for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies.
Shikatani Lacroix came in second place from a total of 24 entrants in the Retail category, selected by an independent panel of 10 industry experts and journalists. The award was presented at the DSE 2017 APEX awards gala on Wednesday, March 29 in Las Vegas, Nevada.
Shikatani Lacroix pioneered the blending of augmented reality, virtual reality and neuroscience to test multiple concepts and understand how consumers emotionally responded to different designs. These results were used to refine and create a vibrant new bank branch with integrated digital experiences to engage visitors and help them navigate the space. Customers can choose to learn more about the bank at a digital education zone with curved screens and gesture-controlled interactivity or they can engage directly with a virtual banking concierge. These innovative features contribute to a unique and unforgettable branch experience for all CZ customers.
DSE is the world’s largest conference and trade show dedicated to innovative digital communication and technology solutions. The APEX Awards celebrate innovative work in this field in nine different categories. This year’s winners were selected from 138 entrants in 12 countries. -
2017 eCommerce Website Of The Year
Progress Sitefinity
Website of the Year Award in the Ecommerce category for the design and implementation of M&M Food Market’s new website. Shikatani Lacroix and M&M Food Market were shortlisted for this award following our Sitefinity Website of the Quarter award win for Q1 2016. After being named a finalist in January 2017, the website won by popular vote and beat out two other major competitors in the category.
Shikatani Lacroix transformed the M&M brand both instore and online, creating a consistent…Website of the Year Award in the Ecommerce category for the design and implementation of M&M Food Market’s new website. Shikatani Lacroix and M&M Food Market were shortlisted for this award following our Sitefinity Website of the Quarter award win for Q1 2016. After being named a finalist in January 2017, the website won by popular vote and beat out two other major competitors in the category.
Shikatani Lacroix transformed the M&M brand both instore and online, creating a consistent consumer experience across all platforms. The new website was designed to facilitate this experience using logical information architecture and simple user-friendly navigation that allows customers to easily find and shop for more than 400 products and a growing number of recipes and meal ideas. Responsive design, integration with product and pricing data feeds, a store locator, and the ability for visitors to place eOrders for pick up all contribute to delivering an attractive and intuitive shopping platform. The new site also gives M&M the ability to easily create and display compelling seasonal content.
Based on the new website, M&M Food Market has seen increased mobile usage and time spent online as well as an improved eOrder experience. -
2016 Elevate Awards - Best Interactive Customer Experience - Content Point-of-Sale for adidas
Interactive Customer Experience Association (ICX)
In recognition for best Interactive Experience in Point-Of-Sale for adidas. An immersive brand experience through the integration of digital technologies to showcase the features and benefits of adidas footwear.
Customers are able to interact with this experience with the simple lift of a shoe to gain details on that particular product, or by lifting two shoes they are able to see a side-by-side comparison. The rich, animated content and detailed product information helps the products…In recognition for best Interactive Experience in Point-Of-Sale for adidas. An immersive brand experience through the integration of digital technologies to showcase the features and benefits of adidas footwear.
Customers are able to interact with this experience with the simple lift of a shoe to gain details on that particular product, or by lifting two shoes they are able to see a side-by-side comparison. The rich, animated content and detailed product information helps the products stand out at shelf and immerse customers in an adidas brand experience. -
Best Interactive Customer Experience Deployment in Retail
Interactive Customer Experience Association (ICX)
In recognition of Best ICX Deployment: Retail for the reinvention of Cable & Wireless Communications’ Caribbean retail brand FLOW. This award reflects expertise in designing immersive digital experiences.
The in-store experience allows customers to shop the way they desire, guided or self-directed, in a retail environment that delivers tiered service and privacy. The retail space entertains and engages customers while addressing security measures and long wait times. The digital…In recognition of Best ICX Deployment: Retail for the reinvention of Cable & Wireless Communications’ Caribbean retail brand FLOW. This award reflects expertise in designing immersive digital experiences.
The in-store experience allows customers to shop the way they desire, guided or self-directed, in a retail environment that delivers tiered service and privacy. The retail space entertains and engages customers while addressing security measures and long wait times. The digital experiences replace all static point-of-purchase material in the store, reducing printing and distribution costs, and ensuring a consistent branded experience across all of the islands’ markets throughout the Caribbean.
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DSE Retail Gold Content award
Digital Signage Expo 2012
The Shoppes at Ocean Drive is a massive new retail space within the Miami International Airport. Comprised of eight brand sections in one area, and anchored by a large elliptical atrium, this space offers travelers a delightful blend of products—from fashion, art and gourmet food—that reflect the style and sensibilities of Miami.Complete digital content and strategy for The Shoppes at Ocean Drive was created for each of there brands and shoppes including the new Romero Britto and Zone 305…
The Shoppes at Ocean Drive is a massive new retail space within the Miami International Airport. Comprised of eight brand sections in one area, and anchored by a large elliptical atrium, this space offers travelers a delightful blend of products—from fashion, art and gourmet food—that reflect the style and sensibilities of Miami.Complete digital content and strategy for The Shoppes at Ocean Drive was created for each of there brands and shoppes including the new Romero Britto and Zone 305 stores. The content spanned across a series of large ganged up LCD screens in various rotations and configurations creating a wavelike flowing video wall that surrounded the visitors with brand messaging.
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DSA Crown - Gold Award
(DSA) Digital Screen Media Association
DSA 2011 Crown - Gold Award
Client: TD Canada Trust
CATEGORY: Retail (Bank Branch)
PROJECT: Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust's digital signage program. -
DSE 2011 Apex Award
(DSE) Digital Signage Expo 2011 Las Vegas
DSE 2011 Apex Award
Client: Bell
CATEGORY: Exceptional digital signage / interactive
PROJECT: Complete Digital Content Strategy and Digital Kiosk / Signage Implementation for Bell.
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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Great project to share and appreciative of being able to post on this one completed last year.
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