“Marie was the Director of Marketing and Business Development during my time at KMBR Architects Planners. It is my pleasure to recommend her. Marie consistently demonstrated a strong work ethic and a dedication to KMBR’s success. She worked under strict deadlines and was a highly effective ambassador of KMBR’s brand. She developed best practices around RFP and business development initiatives, and demonstrated thought leadership regarding 21st Century Learning. Her talks were highly influential and reached a wide audience of professionals in the industry. Marie’s leadership potential is unmistakable, as I and other employees at KMBR often looked to her for guidance. I recommend her without reservation.”
About
As a ZGF Principal and Marketing Director, I am a resource at both advisory and executor levels in terms of the wide range of marketing initiatives common to an architectural/professional services firm. Leading a dedicated marketing resource, I am a visible, responsive and credible marketing professional who brings best practices around RFP and business development initiatives, sector specific research and firm knowledge capital development and implementation, social media and supportive technologies, general branding, advertising and workshops.
Contributions
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You're working in public relations and your influencer relationships are slipping. How can you win them back?
Consider working with your influencers to craft engaging content tailored to their unique audiences, host exclusive events or experiences, and explore mutually beneficial partnerships. Connect with them regularly, acknowledging their impact, and find a way to offer unique incentives.
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What are some ways to show that you are a strategic thinker?
Illustrate and clearly articulate an understanding of the larger context for the work, alongside the "why" of the work. This will help you to generate relevant and actionable strategic solutions and priorities - motion forward - while avoiding circular strategic thinking without follow-through.
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How can you create a value proposition that stands out in your industry?
Help your customers understand who you are. Know yourself as an organization and be authentic in your messaging. How? Express your passion(s) and expertise by sharing insights into why and how you do what you do, and what the benefit of this approach has been to your customers. Don’t partake in commoditization of your services by competing only on price. Your commitment will resonate with the people that are meant to be your clients.
Activity
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Nice Friday afternoon taking some of our crew to our project at UBC. Grateful to the staff at the centre for being generous hosts…
Nice Friday afternoon taking some of our crew to our project at UBC. Grateful to the staff at the centre for being generous hosts…
Liked by Marie Bednash, Assoc. AIA
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Excited to join this Regenerative City Symposium to invigorate our cities, boost community resilience, and sustain essential natural systems against…
Excited to join this Regenerative City Symposium to invigorate our cities, boost community resilience, and sustain essential natural systems against…
Liked by Marie Bednash, Assoc. AIA
Experience
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Organizations
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AIA
Associate
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Canadian Society for Marketing Professional Services (CSMPS)
Member
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Canadian Green Building Council (CaGBC)
National Member
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