Niddhi Shah

Niddhi Shah

Toronto, Ontario, Canada
9K followers 500+ connections

About

I am currently pursuing my Doctorate in Business Administration(DBA) in Customer Experience Domain from SP Jain School of Global Management - Australia. I have completed MBA in Marketing and Project Management from Willamette University in Oregon USA, International Marketing from Harvard University, USA, and an undergraduate in Computer Engineering from Mumbai University. I have worked with multiple companies in the past as Project Lead/Consultant/ Brand Strategist. In my current role at CleverTap I am working on Program Managing multiple projects within Customer Success function which includes creating customer advocacy, enabling customers with product education and making them an expert in the product. I am proficient in various skills including Project Management, Program Management, Gap Analysis, Content development, Implementing projects on Websites, Workforce Development, Social Media Projects, E-Commerce websites Application Development. Creating Customer life value, Budget creation and Budget forecasting, identifying Customer Retention Cost, Customer Acquisition Cost, and Cost-Benefit analysis. Ability to manage many projects at once while working within strict deadlines and maintaining professionalism. Experienced in conducting market research, market analysis, competitor analysis and creating branding strategies for the project.
Designed and utilized SQL queries in developing Extraction Transformation and Load Tool and also for creating various Reports.

I have also implemented SDLC models while developing various Projects. Expert in Requirements Gathering, developing Functional and Technical Requirements and working through all phases of Project Planning. Experienced in performing User Acceptance Testing (UAT) on various levels of Project Planning and Development phases. Expertise in Analytical thinking, decision-making and working in fast-paced environments. Expertise in meeting time constraints and handling any handling of unexpected changes efficiently.

Activity

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Experience

  • CleverTap Graphic

    CleverTap

    Toronto, Ontario, Canada

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    Mumbai, Maharashtra, India

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    Mumbai, Maharashtra, India

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    Mumbai, Maharashtra, India

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    Mumbai, Maharashtra, India

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    Mumbai Area, India

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    Mumbai, Maharashtra, India

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    Mumbai Area, India

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    Portland, Oregon, United States

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    Oregon, United States

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    Salem, Oregon

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    Salem, Oregon

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    Salem, Oregon

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    Golden, CO

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    Salem, Oregon

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    Salem, Oregon

Education

  •  Graphic

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  • Activities and Societies: President of Atkinson Marketing Association Courses: Marketing Strategy, Strategic Management, Data Analysis, Social Media Marketing, Enterprise Risk Reduction, Cost Benefit Analysis, Finance, Value Chain Management, R, SQL, Tableau, Search Engine Optimization(SEO)

    Business Model and Financial Analysis of IT Industry
    ♣Analyzed the business model of Cognizant and Unisys, estimating the valuation of the company and identifying trends in the growth, profits, loans, debt and stock prices and provided recommendations for stock selling and buying.

    Change Project for Reducing Risk in Organization
    ♣Analyzed current conditions in the company located in India and developed a change framework for the problem identified.
    ♣Described the overview of the…

    Business Model and Financial Analysis of IT Industry
    ♣Analyzed the business model of Cognizant and Unisys, estimating the valuation of the company and identifying trends in the growth, profits, loans, debt and stock prices and provided recommendations for stock selling and buying.

    Change Project for Reducing Risk in Organization
    ♣Analyzed current conditions in the company located in India and developed a change framework for the problem identified.
    ♣Described the overview of the company, including background, product/service, ownership, environment and culture, structure within departments and key stakeholders.
    ♣Conducted diagnostic interviews to gain information from people in various departments
    ♣Created a process map of the organization and how departments were interconnected
    ♣Provided recommendations for identified problem, recognized areas where change was needed and proposed solutions accordingly.
    ♣Developed implementation plan for the recommended change.

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  • Projects:
    E-Commerce Projects
    ♣Developed E-commerce website for online products of brushes and electronics, with an option of choosing from 200 products
    ♣Created a database to maintain a repository of the products and to store user information with credentials.
    ♣Developed a payment stub to accept payments online.

    Extraction Transformation Loading Tool (ETL Tool)
    ♣Created a data warehouse repository for storing data, extracting data and loading it to view.
    ♣Stored…

    Projects:
    E-Commerce Projects
    ♣Developed E-commerce website for online products of brushes and electronics, with an option of choosing from 200 products
    ♣Created a database to maintain a repository of the products and to store user information with credentials.
    ♣Developed a payment stub to accept payments online.

    Extraction Transformation Loading Tool (ETL Tool)
    ♣Created a data warehouse repository for storing data, extracting data and loading it to view.
    ♣Stored data using SQL database and SQP queries to retrieve data upon user request.

    Mobile Computing Project-Frequency Reuse and Handover in Cellular System
    ♣Developed cellular system using Java to showcase frequency reuse and handover in cellular network.
    ♣Divided the entire region into smaller networks, with different frequencies assigned to each network; as user moved from one region to the next, user was transferred to the next cellular network with the previous frequency reused.

Licenses & Certifications

Volunteer Experience

  • Volunteer

    Sahyog Foundation, Mumbai, India

    Social Services

    Organized awareness programs on how to improve the hygiene and reduce poverty, providing supplies to the underprivileged children, helping them meet basic needs.

  • Volunteer

    NGO-LIONS CLUB INDIA

    Education

    Provided help to children with education and also providing the required materials.

Courses

  • Accounting for Managers

    2

  • Advanced Computer Networks

    44

  • Analog and Digital Communication

    33

  • Analysis of Algorithm and Designs

    36

  • Applied Mathematics

    26

  • Computer Graphics

    35

  • Computer Networks

    38

  • Computer organization and architecture

    31

  • Content Marketing

    21

  • Conversion Optimization Practitioner

    23

  • Cost Benefit Analysis

    17

  • Data Modeling and Analysis

    4

  • Data Warehouse and Mining

    48

  • Data structures and Files

    29

  • Database Management Systems and Advanced Level

    34

  • Digital Logic design and applications

    30

  • Digital Signal and Image Processing

    50

  • Discrete structure and Graph Theory

    28

  • E-Commerce

    47

  • Electronic devices and linear circuits

    27

  • Email Marketing

    25

  • Enterprise Risk Reduction

    12

  • Entrepreneurial Thinking and Development

    8

  • Finance: Micro and Macro Economics

    7

  • Internet Marketing Fundamentals

    19

  • Introduction to Online Marketing

    18

  • Leading Ethical Organizations

    11

  • Managing Organizations

    5

  • Marketing Strategy

    9

  • Micro-processor and Advanced Micro-Processor

    40

  • Mobile Computing and Distributed Computing

    49

  • Multimedia Systems and Designs

    39

  • Negotiation

    16

  • Object Oriented Software Engineering

    46

  • Operating Systems

    37

  • Operations and System Management

    6

  • Pay per Click practitioner

    22

  • Practical Applications for Career and Enterpirse

    3

  • Presentation and communication technique

    32

  • Public Policy and Relations for Managers

    10

  • Robotics and AI

    51

  • Search Engine Optimization Practitioner

    20

  • Social Media Marketing

    13

  • Strategic Management

    14

  • System Programming and Compile Construction

    45

  • System Security

    43

  • Theory of Computer Science

    41

  • Value Chain Managment

    15

  • Web Analytics Practitioner

    24

  • Web Engineering

    42

Projects

  • Competencies Project

    -This project is being piloted in both HR and the Highway Division.
    - Identified positions that are at a higher risk for losing long term institutional knowledge; competencies and proficiency levels associated with those positions. Human Resources is developing competency-based performance appraisals and development plans.
    - Working with key stakeholders to develop succession strategies for developing and retaining these identified competencies internally.

  • Workforce Development Portal on ODOT's Internal Website

    -The Portal’s framework has already been developed and is based on the Employee Life Cycle (i.e. Talent Acquisition, Hiring Practices, Onboarding, Managing Performance, Employee Development, Retaining Employees, Offboarding).
    - Researched and organized the HR content and tools currently available on ODOT’s HR website to supervisors for managing their workforce.
    - Conducted gap analysis between what tools are currently available and the prioritized list of tools identified by key…

    -The Portal’s framework has already been developed and is based on the Employee Life Cycle (i.e. Talent Acquisition, Hiring Practices, Onboarding, Managing Performance, Employee Development, Retaining Employees, Offboarding).
    - Researched and organized the HR content and tools currently available on ODOT’s HR website to supervisors for managing their workforce.
    - Conducted gap analysis between what tools are currently available and the prioritized list of tools identified by key stakeholders.
    -Researched HR best practices; working with experienced HR professionals as subject matter experts to develop any missing content; and, user testing with key stakeholders.

  • Change Project for Reducing Risk in Organization

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    Responsible for analyzing the present conditions in the company,located in India and developing a change framework for the problem identified.

    Primary objective of this project was:

    Describing the overview of the company including background, Product/Service, Ownership, Environment and Culture, Structure within departments and Key Stakeholders.

    Conducting Primary and secondary stakeholders to perform analysis and identify issues in the organization

    Conducting…

    Responsible for analyzing the present conditions in the company,located in India and developing a change framework for the problem identified.

    Primary objective of this project was:

    Describing the overview of the company including background, Product/Service, Ownership, Environment and Culture, Structure within departments and Key Stakeholders.

    Conducting Primary and secondary stakeholders to perform analysis and identify issues in the organization

    Conducting Diagnostic Interviews to gain information from various people from various departments and top management.

    Create a process map of the organization and how departments are interconnected.
    Create a summarized report on primary and secondary research.

    Provide recommendations for the identified problem, identify the areas where change is needed and give solutions accordingly.

    Develop Implementation plan for the change recommended.

  • Business Model and Financial Analysis of IT Industry

    -

    -Analyzed the business model of Cognizant and Unisys, by estimating the valuation of the company, identifying trends in the growth, profits, loans, debt, stock prices.
    - Provided recommendations for stock selling and buying.

    Other creators
  • Business Plan for Cherriots- Salem Keizer Transit

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    Created a strategic Business plan including the Product, which was Paper based Map and developing Marketing Plan for identifying distribution channels to promote multi-modal transportation.

    Other creators
  • Bomb Diffusing Robot

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    The project consisted of developing hardware and software application for building robot, which can detect the presence of bomb through sensors and create an alarm for the same.

    We created the software using the Advanced Microprocessor programming language, and generated signals for the robot to sense bomb.

    Other creators
  • Extraction Transformation Loading Tool (ETL Tool)

    -

    Created a data warehouse repository for storing data, extracting data and loading it to view.

    The data was stored using SQL database, and used SQP queries to retrieve data upon user request.

  • E-Commerce Projects

    -

    Developed E-commerce website for online products of Brushes and Electronics. The website had an option of choosing from 200 products, adding it to the cart, and making payment through the website.

    We created a database to maintain repository of the products and to store user information with credentials.

    We created payment stub to accept payments online.

    Other creators
  • Mobile Computing Project- Frequency reuse and Handover in Cellular System

    -

    Developed cellular system using Java, to showcase frequency reuse and handover in cellular network.

    The entire region was divided into smaller network, and different frequencies were assigned to each network. As the user moves from one region to another region, he gets transferred to the cellular network of another region and the frequency is reused.

  • J-Talk Messenger- Chatting Application

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    Created Chatting messenger as part of our final Diploma Project, which included creating servers and clients to demonstrate the chatting application.

    Coding was done in Java along with creating user interactive interface. The messenger had features such as emojis, text input, one-to-one chatting and group chatting.

    The messenger was also capable of transferring files through the network from one client to another through server.

    Other creators

Languages

  • English

    Full professional proficiency

  • Hindi

    Full professional proficiency

  • Marathi

    Full professional proficiency

  • Gujarati

    Full professional proficiency

  • French

    Elementary proficiency

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