Patti Schom-Moffatt, MSW, ICD.D

Patti Schom-Moffatt, MSW, ICD.D

Vancouver, British Columbia, Canada
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About

Patti Schom-Moffatt, MSW, ICD.D, is principal and chief strategist of PSM Ventures, an independent consultancy offering strategic communications counsel, reputation, issues and crisis management services to a range of corporate and non-profit clients. My research and policy background inform my work on reputation, issues and crises, stakeholder engagement, communications strategy development and leading teams on complex, integrated public relations, social marketing and communications assignments. I am a professional facilitator and offer goal planning, media training and crisis simulation workshops. I am known for my strong writing skills and often help clients translate technical documents into more popular writing for broader audiences.

I founded Karyo Communications, a public relations/communications company that in 2007, was acquired by Edelman, the largest PR firm in the world. Following Karyo’s acquisition, I remained co-General Manager of Edelman Vancouver until April 2013, and Chief Client Officer for Edelman Canada until June 2015, before returning to my routes as an independent consultant.

I have had a significant role in the establishment of an LNG industry in British Columbia. I was instrumental in helping Kitimat LNG become the first permitted LNG export facility on the West Coast of North America, serving as the Director of Communications and Community Consultation, and a member of the Haisla/Kitimat LNG economic benefits agreement negotiating committee.

From 2011 to 2022, I supported the communications and community engagement functions at LNG Canada, and managed the Your Place program -- a program designed to encourage women to participate in the skilled trades.

In 2014/2015, I led a reorganization of Manitoba Hydro's Corporate Communications and Public Affairs division, and served as the interim VP of the new Department for 10 months.

I hold a Bachelor of Social Sciences from the University of Waterloo and a Masters of Social Work (Social Policy) from Carleton University. I am the past president of Probus Vancouver West, and a board member of The Bloom Group.

I am a graduate of the ICD.D Directors Education Program (2013) and was Valedictorian of the graduating class.

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Education

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    Institute of Corporate Directors -- Directors Education Program is a one year certificate program that focuses on the skill development to assist individuals serve on Corporate Boards. Voted as Valedictorian for the graduating class.

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Volunteer Experience

  • President

    Probus Vancouver West

    - Present 2 years 6 months

    Education

    Probus is an organization for retired and semi-retired individuals who remain intellectually curious and are looking for social connections with liked-minded individuals. A monthly speaker's series and a range of social interest groups and social activities keep members engaged.

  • Human Resources Management Association (HRMA) Graphic

    Public Representative, Board of Directors

    Human Resources Management Association (HRMA)

    - 2 years 1 month

    Served as the public representative on the Association's Board for two terms.

  • Canuck Place Children's Hospice Graphic

    Former Board Member, Executive Committee

    Canuck Place Children's Hospice

    Health

    Served as a Board member for Canuck Place Children's Hospice for six years, including serving on the Executive Committee and Chair of the Communications Committee.

  • Providence Health Care Graphic

    Board Member

    Providence Health Care

    Health

    Former board member of Providence Health Care and member of the Facilities Committee for the development of the new St. Paul's Hospital.

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