Rachel MacAdam (MacQueen)
Toronto, Ontario, Canada
2K followers
500+ connections
About
I love finding the win / win between brands and their customers - delivering meaningful value exchange that creates customer loyalty and delivers shareholder value.
As a self-starter, I believe in translating insights to action, getting involved and having the courage to take risks - and I don’t do it alone. One of my greatest skills is an ability to connect the right people and expertise to any given business challenge. That’s how great work gets done. It’s an approach that has served me well over my 25-year career as a senior marketing executive with international loyalty, retail, banking, travel and eCommerce experience.
Here are a few things that set me apart:
• I love challenges and the opportunity to rally a team with a clear objective, using customer data, insights and research to fuel new ideas and growth
• I am a champion of the Customer – bringing their voice to the strategic table to inform and influence the brand experience across the organization
• I’m an approachable leader and coach, and believe in the importance of recognition and celebrating success
• I am a passionate communicator, engaging and securing alignment within the organization and sharing the brand’s successes externally with media and on podiums
In addition, I am actively involved as a board member with motionball, a growing non-profit organization empowering young Canadian leaders to make a difference in their community through integrated social and sporting events in support of Special Olympics Canada.
Articles by Rachel
Activity
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Life is not like a box of chocolates. If it were, every bite would be sweet. Instead, life, especially a career, is more like a bag of jelly beans…
Life is not like a box of chocolates. If it were, every bite would be sweet. Instead, life, especially a career, is more like a bag of jelly beans…
Liked by Rachel MacAdam (MacQueen)
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Humbled to be recognized with such talented leaders! This recognition isn’t possible without the hard work and ingenuity of our people and the…
Humbled to be recognized with such talented leaders! This recognition isn’t possible without the hard work and ingenuity of our people and the…
Liked by Rachel MacAdam (MacQueen)
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We love looking back at this mural for SkipTheDishes first office here in #Winnipeg! Three artists collaborated on playful imagery using the…
We love looking back at this mural for SkipTheDishes first office here in #Winnipeg! Three artists collaborated on playful imagery using the…
Liked by Rachel MacAdam (MacQueen)
Experience
Education
Licenses & Certifications
Volunteer Experience
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Board Member
motionball for Special Olympics
- Present 4 years 6 months
Proud member of the motionball movement - a not for profit organization that empowers young Canadians to be leaders in their communities, raising funds and awareness for Special Olympics so that individuals with intellectual disabilities can lead happier, healthier lives. Since its inception in 2002, motionball has donated over $17,000,000 to the Special Olympics Canada Foundation.
Community. Leadership. Inclusivity.
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Could not be happier to have Todd Kaplan join Kraft Heinz as the CMO of North America. An incredible Marketer and Human! Let’s go! Todd Kaplan Pedro…
Could not be happier to have Todd Kaplan join Kraft Heinz as the CMO of North America. An incredible Marketer and Human! Let’s go! Todd Kaplan Pedro…
Liked by Rachel MacAdam (MacQueen)
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McLaren Racing’s Oscar Piastri won his first Formula 1 race at the #F1 Hungarian Grand Prix with McLaren Racing teammate Lando Norris finishing in…
McLaren Racing’s Oscar Piastri won his first Formula 1 race at the #F1 Hungarian Grand Prix with McLaren Racing teammate Lando Norris finishing in…
Liked by Rachel MacAdam (MacQueen)
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Get ready for an extraordinary day at SponsorshipX Paris on August 9th: only 30 seats left, so hurry! 🚀 From a Networking Breakfast to a…
Get ready for an extraordinary day at SponsorshipX Paris on August 9th: only 30 seats left, so hurry! 🚀 From a Networking Breakfast to a…
Liked by Rachel MacAdam (MacQueen)
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Feel Good Friday. Raising a toast with over 250 amazing marketers and members of our Canadian Marketing Association community at our summer social is…
Feel Good Friday. Raising a toast with over 250 amazing marketers and members of our Canadian Marketing Association community at our summer social is…
Liked by Rachel MacAdam (MacQueen)
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🌟🌟Join us at SponsorshipX Paris on August 8 to hear from industry leaders Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture at…
🌟🌟Join us at SponsorshipX Paris on August 8 to hear from industry leaders Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture at…
Liked by Rachel MacAdam (MacQueen)
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Some Friday fun for our KitKat clients 🍫 #haveabreak #IToutage Courage Inc Nestlé Kushal Lalvani Tracey Cooke Riona Coller Aseem Gulati Zeeshan…
Some Friday fun for our KitKat clients 🍫 #haveabreak #IToutage Courage Inc Nestlé Kushal Lalvani Tracey Cooke Riona Coller Aseem Gulati Zeeshan…
Liked by Rachel MacAdam (MacQueen)
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What a week. The (likely) next leader of the free world barely survives an assassination attempt, a biblical rainstorm stops Torontonians in their…
What a week. The (likely) next leader of the free world barely survives an assassination attempt, a biblical rainstorm stops Torontonians in their…
Liked by Rachel MacAdam (MacQueen)
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After nearly three enriching years, the time has come for me to bid farewell to Skip. My journey at Skip has been nothing short of transformative…
After nearly three enriching years, the time has come for me to bid farewell to Skip. My journey at Skip has been nothing short of transformative…
Liked by Rachel MacAdam (MacQueen)
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We’re thrilled to mark a significant milestone for our US market brand, Grubhub, as we celebrate its 20th anniversary! 🎉🇺🇸 To honour the…
We’re thrilled to mark a significant milestone for our US market brand, Grubhub, as we celebrate its 20th anniversary! 🎉🇺🇸 To honour the…
Liked by Rachel MacAdam (MacQueen)
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Spent the day visiting Tim Hortons restaurants and owners supporting #campday. Always love seeing the engagement of the communities and the fun we…
Spent the day visiting Tim Hortons restaurants and owners supporting #campday. Always love seeing the engagement of the communities and the fun we…
Liked by Rachel MacAdam (MacQueen)
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