Richard Hill

Richard Hill

Waterloo, Ontario, Canada
2K followers 500+ connections

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About

I am a senior marketer with a passion for modern demand marketing and co-owner of top-ranked B2B marketing firm, Quarry.

My background includes 20+ years experience of working both client and agency side, constantly learning about and leveraging new technologies and techniques to improve marketing effectiveness, seeking alignment at the intersection of Sales & Marketing, and always with a passion for putting the customer first.

I'm also addicted to attending North America's best B2B conferences! And a drummer in an 80's band. Seriously.

Specialties: Account-based Marketing, Demand Generation, B2B Marketing, Market Research / Buyer Insight, Campaign Planning & Ecosystem Architecture, Content Marketing, Digital Marketing, Marketing Technology Management, Marketing Automation Platform (Eloqua certified), Lead Nurturing, Email Marketing Best Practices, Responsive Design, SiriusDecisions & CEB Models/Frameworks inc. Challenger, Guest Blogging, Conference Speaker.

Articles by Richard

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Activity

Experience

  • Quarry Graphic

    Quarry

    St Jacobs, Ontario

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    St. Jacobs, Ontario

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    Melbourne, Australia

Licenses & Certifications

  • Eloqua Level 1 Certified Consultant (E9 & E10)

    Eloqua

Volunteer Experience

  • Festival Branding & Marketing Advisor

    Riverfest Elora

    - Present 11 years 2 months

    Arts and Culture

    Riverfest Elora is an annual 3-day celebration of music, arts, food and culture. Held on the banks of the Grand River in Elora every August, this outdoor event has grown to become a world-class festival featuring world class acts (oh, and world-class marketing too!). Riverfest Elora returns this August 17,18,19 2019 with 50+ great acts, info and tickets at www.riverfestelora.com

Publications

  • 7 Segmentation Barriers To Creating An Exceptional Customer Experience

    Quarry

    B2B marketers have a vast amount of data about their customers, but many still struggle with their segmentation models. This infographic highlights key findings from a recent study Quarry conducted, which uncovered seven barriers that many B2B marketers face when segmenting their audience to deliver better customer experiences.

    Other authors
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  • The Savvy Marketer’s Guide to Modern Email Design

    A BrandErgonomics Publication by Quarry

    Almost half (43%) of all emails are now opened on a mobile device. So why aren’t more B2B marketers delivering emails that consistently look great on any screen size? If you want to know how to deliver better mobile email experiences for your buyers, read "The Savvy Marketer’s Guide to Modern Email Design" [PDF, 21 pages]. You’ll learn about three new design options–scalable, flexible and responsive email–and see how modern marketers like NASDAQ OMX, Syngenta Canada and eBay have successfully…

    Almost half (43%) of all emails are now opened on a mobile device. So why aren’t more B2B marketers delivering emails that consistently look great on any screen size? If you want to know how to deliver better mobile email experiences for your buyers, read "The Savvy Marketer’s Guide to Modern Email Design" [PDF, 21 pages]. You’ll learn about three new design options–scalable, flexible and responsive email–and see how modern marketers like NASDAQ OMX, Syngenta Canada and eBay have successfully tackled the mobile email challenge.

    Other authors
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  • The Savvy Marketer's Guide to Responsive Web Design

    A BrandErgonomics Publication by Quarry

    Any marketer thinking about how to take charge of delivering a better web experience for mobile visitors, regardless of what device they’re using, should read this 26-pg guide. It unpacks the white-hot topic of Responsive Web Design - the practice of creating sites that adapt their layout, content, even functionality, for smaller (or bigger) screen sizes, all from a single code base and under one URL.

    Other authors
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Patents

Honors & Awards

  • B2B Marketer of the Year (2016)

    Canadian Association of Marketing Professionals

    Awarded the inaugural 2016 Canadian Association of Marketing Professionals (CAMP) "B2B Marketer of the Year Award" for our B2B event-hacking initative #KeynoteInks | www.quarry.com/fresh-ideas/quarry-wins-camp-b2b-marketer-of-the-year-award

  • BMA B2 Award Winner | Best B2B Agency Promotion (2016)

    Business Marketing Association (BMA)

    Winner of the prestigious B2 Award for Best B2B Agency Promotion in 2016 for our event-hacking sponsorship initiative with Kelly Kingman called Keynote Inks | https://www.quarry.com/work-stories/quarry-how-we-hacked-bma15-with-a-sharpie

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