About
A highly experienced and successful Consumer Packaged Goods, OTC Drug, Food and Spirits Brand Marketer, Strategist and General Manager, who has worked in Canada and Europe. As President, I led all functional areas of Bacardi Canada Inc., one of the top global business units of Bacardi Limited, with over 160 employees across Canada and some of the world's most iconic brands.
I focus on:
1. Discipline - Understanding Where to Play and How to Win, and then deploying our resources against the Priority Initiatives
2. Drive - Executional Excellence in everything we do. Never Settle. Take Winning and Losing Personally and Drive Personal Accountability
3. Development - Creating a Stimulating, Motivating and Challenging work environment, where all employees have the opportunity to realize their Full Potential
My teams and I have:
- created new global businesses - Tassimo
- claimed or re-claimed market leadership - Neo Citran, Bombay Sapphire, Grey Goose
- created successful new advertising - Maxwell House, Kraft Salad Dressings, Neo Citran, Bacardi Breezer
- driven non-value added costs out of businesses - Miracle Whip, Russian Prince and 42 Below Vodka, Bacardi Breezer
- re-vamped organizations - Bacardi Canada, Kraft Foodservice
- leveraged customer connectivity to business benefit - Kraft Foodservice, Bacardi Canada
- implemented key performance indicator metrics and measurement processes - Bacardi Canada
Specialties:
- General Management
- Brand Management
- Business Strategy
Articles by Rob
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My 2021 Predictions for Canadian Cannabis
My 2021 Predictions for Canadian Cannabis
By Rob McPherson
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Cannabis Branding - Consumer Definition and Brand Foundations
Cannabis Branding - Consumer Definition and Brand Foundations
By Rob McPherson
Activity
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In other news, George is also optimistic about: 1. The Chicago White Sox's playoff chances 2. Parity between the Canadian and US dollar 3. Pigs…
In other news, George is also optimistic about: 1. The Chicago White Sox's playoff chances 2. Parity between the Canadian and US dollar 3. Pigs…
Shared by Rob McPherson
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Entourage Health did not put out a press release with their Q2/FH financials, because: 1. Other than to say, this company is morally bankrupt and…
Entourage Health did not put out a press release with their Q2/FH financials, because: 1. Other than to say, this company is morally bankrupt and…
Shared by Rob McPherson
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If this graph does not cause every Canadian cannabis LP and retailer to pause and say "How the heck are we going to survive?", then I don't know what…
If this graph does not cause every Canadian cannabis LP and retailer to pause and say "How the heck are we going to survive?", then I don't know what…
Shared by Rob McPherson
Experience
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Rob McPherson Substack
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Education
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Activities and Societies: Recipient of the Union Carbide Scholarship at the end of First Year, Member of the York U Marketing Club, Lead for Strategic Study "601" Program,
Master of Business Administration
Recipient of the Union Carbide Scholarship for Outstanding Academic Performance in 1st Year
Member of the York Marketing Club
Lead for Strategic Study "601" -
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Activities and Societies: Varsity Men's Soccer, Inter-College Men's Soccer, Scarborough College Athletic School Letter
Honors BA in Commerce and Economics
Most Valuable Player - Scarborough College Men's Soccer
Athletic Letter
Volunteer Experience
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Big Brother
Big Brothers Big Sisters of Canada
- 5 years 6 months
Children
Worked with a Little Brother to provide a positive male role model influence
Recommendations received
2 people have recommended Rob
Join now to viewMore activity by Rob
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Low THC, high on Thank You's... Also lets see if jingles work ⁉.
Low THC, high on Thank You's... Also lets see if jingles work ⁉.
Liked by Rob McPherson
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We’d like to welcome Alison Lewis to the Hain Celestial Board of Directors. Lewis brings over three decades of executive experience at large CPG…
We’d like to welcome Alison Lewis to the Hain Celestial Board of Directors. Lewis brings over three decades of executive experience at large CPG…
Liked by Rob McPherson
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Ok... Going to stop previewing my Substack articles on LinkedIn...just going to write on Substack - I can't see where LI has actually done anything…
Ok... Going to stop previewing my Substack articles on LinkedIn...just going to write on Substack - I can't see where LI has actually done anything…
Shared by Rob McPherson
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Not great, but better...now, can they continue to improvement going forward?
Not great, but better...now, can they continue to improvement going forward?
Shared by Rob McPherson
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Let's look at what OGI has actually done - what they've done, is lose a lot of money...and they've been doing that for a while...have you looked at…
Let's look at what OGI has actually done - what they've done, is lose a lot of money...and they've been doing that for a while...have you looked at…
Shared by Rob McPherson
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Not really piling on Rubicon, but their 1964 brand does not seem to grasp the benefit ladder, save for the bottom rung (on which it has a firm grasp).
Not really piling on Rubicon, but their 1964 brand does not seem to grasp the benefit ladder, save for the bottom rung (on which it has a firm grasp).
Shared by Rob McPherson
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I did a little look-see into Rubicon Organics, who will be releasing Q2 financials later this month....they seem a little off.
I did a little look-see into Rubicon Organics, who will be releasing Q2 financials later this month....they seem a little off.
Shared by Rob McPherson
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