Rob Swystun

Are you a B2B tech company that is lost in the dark when it comes to content?

Does your content underperform and fail to connect?

It’s likely because you have no content strategy or an unclear strategy.

I can help.

Using strategic thinking and research skills gained by honing my craft for over 10 years in journalism and B2B marketing, I bring clarity to your content strategy.

Clarity begets confidence.

And confidence allows you to make better decisions, grow your business, and generate more revenue.

Stop guessing with your content and start targeting your content efforts.

I provide the following services to help you prioritize your goals, develop clear paths to follow and measure your results.

– 90-minute 1-on-1 Traction Control sessions.
These are guided conversations where together we determine what issues your business is facing when it comes to getting traction with your content and how you can address these issues.
After the session, you will be provided with a report that synthesizes all our findings and provides you with a 6-month actionable roadmap that outlines the next steps to take in your content marketing journey.

– Content Audit
I immerse myself into your business’ content to strategically analyze each content piece’s strengths and weaknesses and how you can improve each piece.

– Competitor Analysis
You pick your top three competitors and I perform a content audit on them.

– Marketing Team Workshop
This is a three or four hour workshop, facilitated by me, that brings your marketing team together to draw out the insights and expertise within your own organization that will shape your overall content strategy.

– Content Strategy
Your content strategy will provide you with clarity about your content goals, objectives and what key performance indicators you need to hit to ensure it is working the way it’s supposed to.

It reveals the 3-5 content pillars your strategy should be based on and that all content pieces will originate from.

It provides you with the 2-4 content channels you should be using to distribute your content.

I present you with a full report that outlines the findings, the content roadmap for next steps to follow, and an editorial calendar for the next three months.

The 90-minute 1-on-1 Traction Control sessions, content audits, and competitor audits can be booked as individual services.

A full content strategy will include a content audit, a competitor audit, and a marketing team workshop with content strategy report, roadmap and editorial calendar as deliverables.

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