About
I am a skilled and metrics-driven marketing strategist who believes in evidence-based revenue growth through the coordination and alignment of marketing and sales processes. I have worked for two decades serving B2B clients in the technology, financial services and non profit industries.
Specialties:
Marketing Strategy, Roadmaps, and Budgeting
Brand Marketing
Growth Marketing
Product Marketing
Customer Acquisition Marketing (Outbound & Inbound)
Customer Marketing
Marketing Communications
Content Marketing & SEO
Marketing Analytics
Social Media & Social Advertising
Conversion Rate & Site Optimization
Business Development & Strategic Partnerships
Product Development & Product Marketing
Web Analytics
Partner Marketing
UX, UI & Customer Experience
Competitive Research
Analyst Relations
Inside Sales
Articles by Ruth
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It's Drowning Season - Make Sure Your Kids Are Safe
It's Drowning Season - Make Sure Your Kids Are Safe
By Ruth Zive
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Why Chatbots Increase (Not Decrease) the Number of Customer Service Jobs
Why Chatbots Increase (Not Decrease) the Number of Customer Service Jobs
By Ruth Zive
Activity
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Customer success stories all day long. JLR was able to save over 900 human hours every year with its virtual assistant. Fabulous story.
Customer success stories all day long. JLR was able to save over 900 human hours every year with its virtual assistant. Fabulous story.
Shared by Ruth Zive
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On the season finale of the Generation AI podcast, LivePerson CEO John Sabino joins as a special guest to explain how to avoid "AI traps" and…
On the season finale of the Generation AI podcast, LivePerson CEO John Sabino joins as a special guest to explain how to avoid "AI traps" and…
Liked by Ruth Zive
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I’ve been tuning into the Generation AI podcast even before deciding to come to LivePerson, leveraging it to understand what generative AI is doing…
I’ve been tuning into the Generation AI podcast even before deciding to come to LivePerson, leveraging it to understand what generative AI is doing…
Liked by Ruth Zive
Experience
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Education
Volunteer Experience
Languages
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Hebrew
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More activity by Ruth
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We're thrilled to announce that monday.com won the prestigious 2024 Partner Program of the Year award given by Partnership Leaders. This recognition…
We're thrilled to announce that monday.com won the prestigious 2024 Partner Program of the Year award given by Partnership Leaders. This recognition…
Liked by Ruth Zive
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