Sarah Bundy

Sarah Bundy

Greater Vancouver Metropolitan Area
16K followers 500+ connections

About

As the Founder and CEO of All Inclusive Marketing, I’ve founded and continue to lead a globally recognized affiliate management agency that drives innovative, experience-driven results across a diverse spectrum, from e-commerce startups to billion-dollar brands. With a track record of accolades including Top 40 Under 40, Top 100 Fastest Growing Companies in Canada, and Top 100 Female Entrepreneurs in Canada, I am deeply committed to pushing boundaries and driving impactful growth.

With over two decades of expertise in performance, affiliate marketing, entrepreneurship, and strategic growth, I specialize in crafting and executing intelligent growth strategies for businesses and leaders designed to deliver tangible results.

At All Inclusive Marketing, we embody the ethos of DIGG every day (Delight, Innovate, Grow, and Giveback), a philosophy that has earned us the prestigious Global Excellence Award in Performance Marketing at the PMA Awards in London. Our mission is clear: to empower brands to reach, engage, and convert their audiences online, while fostering meaningful partnerships that leave a lasting positive impact on the world.

Beyond my role at All Inclusive Marketing, I am deeply invested in nurturing the next generation of female entrepreneurs. As the driving force behind For Female Founders—a vibrant community, podcast, and education platform—I am dedicated to providing the resources, knowledge, and support needed for women in business to not just survive, but thrive in today’s world.

With over 20 years of entrepreneurial excellence, including successfully building and selling two companies, I am excited to share my insights and expertise to empower female entrepreneurs on their journey to success. I invite you to join the For Female Founders community on LinkedIn and YouTube, and explore my latest insights on affiliate and partnership marketing at SarahBundy.com.

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Contributions

Experience

Education

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    Activities and Societies: Digital Marketing Consulting, Internet Marketing Strategy, Lead Generation, New Customer Acquisition Strategies, Digital Marketing Mentor and Coach

Licenses & Certifications

Publications

Projects

  • Speaker: Building a Diversified Partner Portfolio

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    Performance Marketing is changing, and the need to build more influencers into a well diversified partner portfolio is becoming a higher priority for many brands today. But how?
    In this session, we will discuss best practices, the needs of different groups of performance marketing influencers, and present three case studies outside of the usual coupon and loyalty publishers, to showcase how to engage and grow performance marketing programs with this essential, influential, and highly…

    Performance Marketing is changing, and the need to build more influencers into a well diversified partner portfolio is becoming a higher priority for many brands today. But how?
    In this session, we will discuss best practices, the needs of different groups of performance marketing influencers, and present three case studies outside of the usual coupon and loyalty publishers, to showcase how to engage and grow performance marketing programs with this essential, influential, and highly effective group of partners.

    See project
  • Speaker: How to Drive Profits and Brand Exposure with Affiliate Marketing, Vancouver Business Network, Vancouver

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    Affiliate Marketing is quickly becoming one of the most in-demand strategies used by online businesses today. Over 90% of the Internet Retailer Top 500 Companies leverage this low cost, low risk marketing strategy to drive new customer acquisition, engagement and sales.

    Our speaker, Sarah Bundy, will explain what Affiliate Marketing is, if it's right for you, and how you can use it to drive your business forward.

    See project
  • Keynote Speaker: The Power of Grit, UBC eProjects CEO Dinner, Vancouver

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    At eProjects, we like to cut the tacky networking etiquette and jump right into making genuine connections in your comfiest clothing. This is your chance to meet Vancouver's most note worthy start-up leaders, passionate social entrepreneurs, leaders in Vancouver accelerators and incubators, and venture capitalists with immense experience in the start-up field.

    See project
  • Speaker: How to Maximize Affiliate Performance Through Optimization Best Practices, AMDays, San Francisco

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    Affiliate managers must understand and leverage multi-channel and intra-affiliate attribution plus understand buyer behaviors and multi-device opportunities in order to be able to optimize program effectively.

    See project
  • Speaker: 10 Useful Affiliate Recruitment Strategies That Work, Affiliate Summit, Las Vegas

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    Sarah spoke at Affiliate Summit West, and had the #1 talk of the show, as voted by the 6000 attendees.

    See project
  • Speaker: Understanding Analytics and Key Metrics to Uncover New Growth Opportunities

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    One of the most overlooked and least understood areas of affiliate program optimization are the opportunities that lay within your data. Numbers and KPIs tell an important story that help you identify where to get that next big affiliate, how to drive faster new customer acquisitions, where to focus your marketing spend and where to leverage strategic partnerships for higher ROI.

    This session gave both best practices and case studies around how data can be used for smarter, more…

    One of the most overlooked and least understood areas of affiliate program optimization are the opportunities that lay within your data. Numbers and KPIs tell an important story that help you identify where to get that next big affiliate, how to drive faster new customer acquisitions, where to focus your marketing spend and where to leverage strategic partnerships for higher ROI.

    This session gave both best practices and case studies around how data can be used for smarter, more profitable and more sustainable affiliate program growth.

    See project
  • Speaker: Affiliate Marketing - Live and Uncut, Ascend Summit, Philadelphia

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    Panel discussion with Sarah Bundy, Brian Littleton, Tricia Meyers, Geno Prussakov and Jennifer Myers Ward

    See project
  • Speaker: Driving New Customer Acquisitions with Performance Marketing, DX3, Toronto

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    Not long after the internet sent its first data packet 25 years ago, affiliate marketing began its steady march of connecting publishers’ audiences with relevant products and services. Refinements in affiliate networks and attribution models have allowed affiliate marketing to evolve along with other aspects of the online world, and maintain its long-held place among the web’s dependable advertising options. - See more at:…

    Not long after the internet sent its first data packet 25 years ago, affiliate marketing began its steady march of connecting publishers’ audiences with relevant products and services. Refinements in affiliate networks and attribution models have allowed affiliate marketing to evolve along with other aspects of the online world, and maintain its long-held place among the web’s dependable advertising options. - See more at: http://digest.dx3canada.com/2014/03/25/affiliate-marketing-changing-terms-continued-performance/

    See project
  • Speaker: The Importance of Effective Affiliate Recruitment, Affiliate Management Days, San Francisco

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    The two most important elements to having a successful affiliate program are affiliate recruitment and affiliate activation. Without being able to effectively recruit affiliates into your program you will not have any performance based sales force promoting your product, service or brand. This is the essential first step to ensuring you have a program that performs and continues to grow.

    See project
  • Speaker: How to Diversify Your Affiliate Portfolio for Better Results, Affiliate Summit West, Las Vegas

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    This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to identify new affiliate types to save money while driving higher value incremental sales. This session will show how to recruit affiliates who can get you that beloved first time customer.

    See project
  • Speaker: North American Trends in Performance Marketing, Performance Marketing Insights, London

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    Panel discussion with other industry leaders, focusing on key differences between North American and UK / EU affiliate marketing trends.

    See project
  • Speaker: How to Recruit Better Value Affiliates to Increase Profits, Affiliate Management Days, San Francisco

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    Too many affiliate programs rely on coupon and loyalty affiliates to drive the bulk of their sales. Learn how to identify and recruit new affiliate groups to save money with your existing affiliates while driving higher value incremental sales through others. This session will show where and how to recruit affiliates who can get you that beloved first time customer.

    See project
  • Speaker: Fear in Affiliate Marketing, Performance Marketing Insights Conference, New York

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    The event took place at the Crowne Plaza Times Square in New York City and boasted a high caliber of speakers and presenters, industry leaders from the UK, Canada and the United States and welcomed big brands such as Norton, Kelvin Klein, Channel, Panasonic, Ticketmaster and Google to the show.

    See project
  • Speaker: How Performance Marketing Fits into Your Marketing Mix, Online Marketing Summit, San Diego

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  • Speaker: Affiliate Marketing Strategies for a Post Penguin World, Affiliate Summit, Las Vegas

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    Learn which types of affiliate sites convert, and apply the same principles into your efforts to generate more sales/leads. High ROI affiliate marketing tactics that work in a post Penguin world.

    See project
  • Speaker: Affiliate Recruitment Strategies that Work, Affiliate Management Days Conference, San Francisco

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    Learn 10 effective affiliate recruitment strategies that work. How to drive higher ROI, brand exposure and engagement through reach & conversion of high value affiliates.

    See project
  • Speaker: Affiliate Marketing for Merchants Workshop, Online Marketing Summit, San Diego

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    Three hour session for internet retailers on how to grow your new customer acquisitions, reach, engagement, extended lifetime value and buyer retention leveraging the power of performance marketing.

    See project
  • For Female Founders

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    The For Female Founders Group was designed to bring women in business together to help founders, co-founders, Presidents and C-suite women in business thrive, not just survive! Keep your eye out for the For Female Founders linkedin group and video podcast series coming soon!

Honors & Awards

  • Top 20 Digital Strategy Leaders of 2020

    Digital Marketing Institute

    Read the full article and about all 20 featured digital strategy leaders here. https://www.digitalstrategyinstitute.org/post/top-20-digital-strategists-2020

  • Best Travel, Leisure & Lifestyle Campaign of the Year

    International Performance Marketing Awards - PILive

    The International Performance Marketing Awards recognizes the best of the best when it comes to affiliate and performance marketing. This award is open to companies in every country in the world, and a panel of expert judges select their winner. AIM and our client, Extended Stay America, were recognized for the best travel, leisure and lifestyle campaign of the year globally.

  • Growth500 - 2019 Top 500 Fastest Growing Companies in Canada

    Canadian Business Magazine

    AIM gets listed in in the Top 500 fastest growing companies in Canada. This followed AIM's 2016 listing on the PROFIT500 list as well, ranking #90 in the country.

  • A+ Rating on the BBB

    Better Business Bureau

    With its 5th consecutive year with an A+ Rating on the BBB, the Better Business Bureau recognized AIM for its unwavering commitment to excellence, ethics and trust with clients with an honorary award.

    https://www.bbb.org/ca/bc/richmond/profile/internet-marketing-services/all-inclusive-marketing-inc-0037-1270023

  • Top 50 Industry Players in 2018

    PerformanceIn - https://performancein.com/top50-2018/

    PerformanceIn reflects on the Top 50 most influential and impactful performance marketing industry players from 2018. Sarah Bundy ranked for her thought leadership, insight and professionalism, along side her leadership with Global E-commerce and Travel brands who continue to look to her for growth expertise.

  • Keynote

    PI Live and the Influencer Marketing Summit 2018

    Opened the second day with a Keynote session on Global Publisher Trends in Performance.

  • Global Excellence Award - WINNER

    Performance Marketing Awards UK

    "Triumphing in what judges remarked as a “turnaround story” for iStock by Getty Images’ affiliate activity, All Inclusive Marketing utilized strategies aimed at global growth, program diversification and customer acquisition in efforts to “rebuild” its partner’s affiliate programme in line with new objectives. Battling slow progress as a result of readjustment, perseverance won the day and results surpassed expectations, delivering a revenue increase of 51%, while massively driving…

    "Triumphing in what judges remarked as a “turnaround story” for iStock by Getty Images’ affiliate activity, All Inclusive Marketing utilized strategies aimed at global growth, program diversification and customer acquisition in efforts to “rebuild” its partner’s affiliate programme in line with new objectives. Battling slow progress as a result of readjustment, perseverance won the day and results surpassed expectations, delivering a revenue increase of 51%, while massively driving international growth." - Performance Marketing Awards Winner 2018

  • Most Influential Affiliate Marketer 2018

    https://www.nohatdigital.com/blog/most-influential-affiliate-marketers-2018/

    "Sarah is a well known affiliate marketing expert that specializes in eCommerce, performance marketing and digital strategy.

    She has numerous awards and accolades to her name and this is another one to add to that list!

    Favorite Post: EXCLUSIVE INTERVIEW: Neil Patel, Conversion and Affiliate Marketing Icon" - NoHatDigital

  • Affiliate Marketing Advocate of the Year - Pinnacle Award Finalist

    Affiliate Summit

  • BIV Top 40 Under 40

    Business in Vancouver (BIV)

    Recognized as one of the Top 40 Under 40 young entrepreneurs, business leaders and philanthropists in BC, Canada. Winners are under 40 and have demonstrated excellence in business, judgment, leadership and community contribution.

    https://www.biv.com/article/2017/12/sarah-bundy/

  • Top 10 Largest Media / Digital Agencies in British Columbia

    Business in Vancouver

    AIM was recognized, by size of team, as one of British Columbia's Top 10 largest media and digital marketing agencies. Although bigger is not always better, in our case, size and quality both shine through.

  • Top 3 - Pinnacle Award Finalist - Best Agency / OPM of the Year

    Affiliate Summit

    All Inclusive Marketing ranked in the Top 3 Agencies / OPMs in the world, kicking off 2017 top of their game, as a finalist for the prestigious Affiliate Summit Pinnacle Award.

  • Closing Keynote: UBC eProjects CEO

    UBC eProjects

    "UBC eProjects has hosted over 40 events since our inception and in our first experience working with Sarah, we saw that she was one of the best keynote speakers we’re seen. She went well beyond what we asked of her and put in extra hours to speak to students to understand their distinctive interests and difficulties and then put in even more additional time to prepare meaningful material to share with students.

    The leadership Sarah has shown has demonstrated commitment to honesty…

    "UBC eProjects has hosted over 40 events since our inception and in our first experience working with Sarah, we saw that she was one of the best keynote speakers we’re seen. She went well beyond what we asked of her and put in extra hours to speak to students to understand their distinctive interests and difficulties and then put in even more additional time to prepare meaningful material to share with students.

    The leadership Sarah has shown has demonstrated commitment to honesty, standards of excellence, and dependability. She has fostered an understanding of female challenges in leadership by being open about her experiences leading All Inclusive Marketing from the ground up while being pregnant and raising a daughter. By being genuine about her vulnerable experiences, Sarah has helped build respect for challenges facing females in leadership.

    Sarah excels in all aspects recognized by Business in Vancouver’s Influential Women in Business feature. Her professional accomplishments are well documented. She’s been recognized many times for driving All Inclusive Marketing’s exceptional growth and exceeding hard to reach expectations by being well disciplined and industrious. Some of these awards include Small Business BC’s Company of the Year in British Columbia, PROFIT and Canadian Business Magazine’s #55 spot in their 2016 Top Female Entrepreneurs in Canada and Small Business Influencers’ Community Choice Award for Small Business Influencers. Sarah’s impact on aspiring women in business has been demonstrated by her enormous willingness to help and her never wavering certainty that women can be excellent leaders. Her engagement in the business community is well known and leads to many recommendations to become a highlighted speaker at community events."

    - Linda Huang, President @ UBC eProjects
    Marketing Director @ UBC Debate Society
    UBC Vancouver School of Economics 2018

  • #14 Fastest Growing Company in Vancouver

    ProfitGuide.com

    http://www.profitguide.com/manage-grow/success-stories/2016-profit-500-vancouver-burbaby-surrey-british-columbia-fastest-growing-companies-107364

  • No. 90 Fastest Growing Company in Canada (PROFIT 500)

    PROFIT 500

    AIM ranks no. 90 in the PROFIT 500 fastest growing companies in Canada. With 846% growth in five years, AIM listed in the Top 10 (#7) best Marketing and Media companies in Canada.

    The only ranking Marketing & Media company in the Pacific North West, AIM was also amongst only 19% of companies led by female executives to made the list.

  • W100: Top 100 Female Entrepreneurs in Canada (#55)

    PROFIT and Canadian Business Magazine

    Vancouver, BC (May 16, 2016) PROFIT and Canadian Business today ranked Sarah Bundy No, 55 on the 18th annual W100 list of Canada’s Top Female Entrepreneurs. Published today at PROFITguide.com. The W100 ranks female entrepreneurs using a proprietary formula that considers the size, growth rate and profitability of the businesses they own and manage.

    “The members of the 2016 W100 each possess the talent and tenacity to start and grow a successful business,” said James Cowan…

    Vancouver, BC (May 16, 2016) PROFIT and Canadian Business today ranked Sarah Bundy No, 55 on the 18th annual W100 list of Canada’s Top Female Entrepreneurs. Published today at PROFITguide.com. The W100 ranks female entrepreneurs using a proprietary formula that considers the size, growth rate and profitability of the businesses they own and manage.

    “The members of the 2016 W100 each possess the talent and tenacity to start and grow a successful business,” said James Cowan, Editor-in-chief of PROFIT and Canadian Business. “Their remarkable achievements serve as proof that ambitious, risk-taking female entrepreneurs are integral to the growth of the Canadian economy.”

  • Winner: Company of the Year in British Columbia

    Small Business BC

    There are over 400,000 small businesses in British Columbia. Over 500 were nominated for various awards at the 2016 Small Business BC awards. Throughout a four month process of interviews, community voting, financial and business analysis and dragon's den style final pitch, All Inclusive Marketing walked away with the Best Company of the Year award with small business be.

    "Passion, vision, execution and results were all at the forefront of this company. They are a great business that is…

    There are over 400,000 small businesses in British Columbia. Over 500 were nominated for various awards at the 2016 Small Business BC awards. Throughout a four month process of interviews, community voting, financial and business analysis and dragon's den style final pitch, All Inclusive Marketing walked away with the Best Company of the Year award with small business be.

    "Passion, vision, execution and results were all at the forefront of this company. They are a great business that is well positioned for rapid, long term growth”, “Their focus on mentoring and helping others succeed in business is to be congratulated. It is a great way to support the community” and “They have positioned themselves as a strong leader with superb potential for growth.”

  • Top 5 Best Companies in BC

    Small Business BC

    There are hundreds of thousands of small businesses in BC. Dozens were recognized as the most impactful, most influential small businesses in BC. All Inclusive Marketing made the Top 5 list of Best Companies in BC and is going for the gold later this month!

  • Affiliate Summit Pinnacle Award Finalist - Best Merchant of the Year, Abe's Market

    Affiliate Summit

    Drove 4400% growth within the first 10 months of the program. Won two awards in 2014 / 2015 for excellence and growth, as recognized and awarded by the Small Business Influencers community. Continued to drive significant, high value growth Y/Y while innovating campaigns, providing personalized service to affiliates, and taking an integrated approach to multi-channel affiliate marketing.

  • Top 100 Industry Champion - Best Growth Story

    Small Business Influencers

    Abe's Market is the online marketplace for great natural products. They connect buyers seeking amazing natural products with the people who make them. When they wanted to grow, they reached out All Inclusive Marketing.

    All Inclusive Marketing is a digital marketing agency that offers strategically customized solutions and award winning expertise in channels such as affiliate, search, social and content. The agency also provides strategic consulting and analytics services.

    AIM’s…

    Abe's Market is the online marketplace for great natural products. They connect buyers seeking amazing natural products with the people who make them. When they wanted to grow, they reached out All Inclusive Marketing.

    All Inclusive Marketing is a digital marketing agency that offers strategically customized solutions and award winning expertise in channels such as affiliate, search, social and content. The agency also provides strategic consulting and analytics services.

    AIM’s proven “Reach. Engage. Convert” method drives accelerated growth through customer acquisition, retention, loyalty, engagement and brand presence.

    All Inclusive Marketing applied this methodology to the Abe's Market affiliate channel, and by connecting Abe's Market with affiliates in a personal way through informative newsletters, individual outreach and actionable data, AIM was able to grow the Abe's Market affiliate channel by over 4400% in less than one year.

    http://influencers.smallbiztrends.com/growth-story-2014/abes-market-grows-4400-/

  • Winner: Community Choice Award - Small Business Influencers

    Small Business Influencers

    Abe's Market is the online marketplace for great natural products. They connect buyers seeking amazing natural products with the people who make them. When they wanted to grow, they reached out All Inclusive Marketing.

    All Inclusive Marketing is a digital marketing agency that offers strategically customized solutions and award winning expertise in channels such as affiliate, search, social and content. The agency also provides strategic consulting and analytics services.

    AIM’s…

    Abe's Market is the online marketplace for great natural products. They connect buyers seeking amazing natural products with the people who make them. When they wanted to grow, they reached out All Inclusive Marketing.

    All Inclusive Marketing is a digital marketing agency that offers strategically customized solutions and award winning expertise in channels such as affiliate, search, social and content. The agency also provides strategic consulting and analytics services.

    AIM’s proven “Reach. Engage. Convert” method drives accelerated growth through customer acquisition, retention, loyalty, engagement and brand presence.

    All Inclusive Marketing applied this methodology to the Abe's Market affiliate channel, and by connecting Abe's Market with affiliates in a personal way through informative newsletters, individual outreach and actionable data, AIM was able to grow the Abe's Market affiliate channel by over 4400% in less than one year.

    http://influencers.smallbiztrends.com/growth-story-2014/abes-market-grows-4400-/

  • Agency/OPM of the Year, Finalist - Pinnacle Award 2014 (Top 1% in North America)

    Affiliate Summit

    All Inclusive Marketing was ranked in the top 1% of Performance Marketing (Affiliate Marketing) Agencies in North America at the 2014 Pinnacle Awards. This is an honor that's given to the most innovative and influential leaders in the performance marketing space.

    http://www.affiliatesummit.com/pinnacle-awards-finalists-affiliate-summit-west-2014/

  • Top 40 Digital Marketing Strategists of 2012

    Online Marketing Institute

    Sarah Bundy, Founder & CEO of All Inclusive Marketing (AIM) is named #6 in the Online Marketing Institute's Top 40 Digital Marketing Strategists of 2012. The list includes some of the most recognized and well respected leaders in the digital marketing space. OMI is known for both its breadth and depth of content and digital expertise in hosting hundreds of instructors covering every topic, at every level, for every business type, on every continent in over 70 cities worldwide. OMI educates over…

    Sarah Bundy, Founder & CEO of All Inclusive Marketing (AIM) is named #6 in the Online Marketing Institute's Top 40 Digital Marketing Strategists of 2012. The list includes some of the most recognized and well respected leaders in the digital marketing space. OMI is known for both its breadth and depth of content and digital expertise in hosting hundreds of instructors covering every topic, at every level, for every business type, on every continent in over 70 cities worldwide. OMI educates over 150,000 digital marketing enthusiasts each year.

  • Top 25 Affiliate Marketing Blogs of 2012

    Affiliate Summit

    Affiliate Summit announces the Top 25 Affiliate Marketing Blogs of 2012 (Globally) http://www.affiliatesummit.com/top-25-affiliate-marketing-blogs-of-2012/

  • Best New OPM of the Year Nominee

    ABestWeb.com

    Based on popular vote by affiliate industry personnel (merchants, affiliates, service providers), AIM was nominated for Best New Outsourced Program Management Company of the Year.

  • Best New Digital Start Up Company of the Year Nominee

    Best of Vancouver

    49above came second only to HootSuite.com, a Vancouver based social media startup which has become a global phenomenon and received rave reviews from many of the fortune 500.

  • Employee of the Year Nominee

    Coastal Contacts Inc.

    Received some of the top votes for "Employee of the Year" awarded to only employee of 250 employees worldwide. Was given to someone else due to resignation from the company the month prior (left to travel the world for a year).

  • Marketing MVP Q3 & Q4

    Coastal Contacts Inc.

    Received the most awarded points for quality of work, proactive problem solving, and innovation during Q3 and Q4 of any other member of the marketing department in 2007. The company employs over 250 employees worldwide.

  • Employee of the Year Nominee

    Coastal Contacts Inc.

    Received some of the top votes for "Employee of the Year" awarded to only employee of 250 employees worldwide. Was given to someone who was with the company for 5 years longer than I.

  • 10 Sales Achievement Awards

    Flight Center Canada

    Won 10 monthly sales achievement awards within the 13 months employed at Flight Center Canada. Needed to rank in the top 10% of sales agents in Western Canada to be awarded.

  • 4 Customer Service Acheivement Awards

    Flight Center Canada

    Recognized for 4 separate customer service awards based on client testimonials and anonymous customer reviews. This was the most customer awarded customer service recognitions received by a sales agent in Western Canada in 2004.

  • Winner: Marketing Achievement Award

    British Columbia Institute of Technology

    Created and developed a sustainable business plan and marketing strategy around EAT BC, a program that brought together local agriculturalists with local restauranteurs to encourage and further develop sustainable culinary tourism within British Columbia. Our team of 4 beat 350 other students for best directed studies project of the year.

Organizations

  • Performance Marketing Association - Board of Directors

    Volunteer and Board Member

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  • Performance Marketing Association - Industry Advancement Council

    Volunteer and Council Member

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  • Online Marketing Institute - Board of Directors

    Volunteer and Board Member

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  • Online Marketing Institute - Instructor

    Affiliate Marketing Instructor

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