About
After decades of consulting fortune 500 companies, and marketing some of the world’s most iconic brands I decided to create a Global Solution for Great Brands with the desire to expand their business globally and consult retailers looking to Grow their Revenues to Record Levels…
I have enjoyed a storied Sales & Marketing career, having won numerous sales and marketing awards for my corporate impact at every level of my career, including Sales Rep. of the Year, Marketer of the Year, and two President Awards for contribution to profit, plus I have consulted companies that have won 9 Retailer of the Year Awards.
Prior to opening my company I managed the Global Travel Retail Division for Diageo in Canada and parts of the USA. While under my leadership I delivered unprecedented share growth from 27% to 53% over my 7 year reign.
Share growth not your sweet spot??? I also tripled the gross profit over 7 years, and doubled it over my final 2 years. How would your business look with TWICE the profit in just two years?
I also scored the highest customer rating in Diageo Worldwide independent customer surveys.
My Motto: "People like working with people they like, it’s just that simple"
Throughout my sales career I have had the opportunity to consult global retailers, lead high performance sales/marketing teams, and manage iconic brands.
I thrive in a constant changing environment and I have a unique creative passion second to none.
If we have the opportunity to meet, the first impression you will have is my positive energy and contagious happiness. I love life and the challenges each day bring.
Articles by Scott
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Successful Retail is Simple, You make it Hard...
Successful Retail is Simple, You make it Hard...
By Scott Bradley
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World's Best Luxury Skin Care Opens in Asia with Shilla Duty Free
World's Best Luxury Skin Care Opens in Asia with Shilla Duty Free
By Scott Bradley
Contributions
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What are the key differences between a go-to-market strategy and a marketing strategy for a product?
A Go-to-market strategy is a plan that highlights how a company will bring its product to market & reach its target customers. It includes elements such as market segmentation, target audience identification, pricing strategy, distribution channels, sales approach, & customer acquisition tactics. Whereas a Marketing strategy is a subset of the broader go-to-market strategy that specifically focuses on the marketing activities aimed at promoting & selling a product. It outlines how a company will position its offering in the market & communicate its value proposition. It includes elements such as market research, brand positioning, messaging, advertising, promotion, digital marketing, content strategy, social media, & public relations.
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What is the difference between sell-through rate and inventory turnover?
Sell through rate measures the amount of inventory that is sold within a given period relative to the amount of inventory received within the same period. Whereas Inventory turnover measures how often a company replaces inventory relative to its cost of sales. Generally, the higher the ratio, the better. A low inventory turnover ratio might be a sign of weak sales or excessive inventory.
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How can you target specific customer segments without discriminating in retail marketing?
Retailers need to be focused on their consumers and what their consumers want. Trying to be everything to all, you end up being nothing to everyone. Marketing is giving the consumer what they want and not what you want to give them….
Activity
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🎥 WATCH our latest webinar here. Our Co-webinar with Flocksy: The Collaborative Journey - Why a Healthy Customer Journey is a Team Sport…
🎥 WATCH our latest webinar here. Our Co-webinar with Flocksy: The Collaborative Journey - Why a Healthy Customer Journey is a Team Sport…
Liked by Scott Bradley
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Congratulations to our partner Anaplan on continuing to attract top-tier talent to accelerate the growth. Thank you Bill Schuh for the shout-out as…
Congratulations to our partner Anaplan on continuing to attract top-tier talent to accelerate the growth. Thank you Bill Schuh for the shout-out as…
Liked by Scott Bradley
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The age of robots is coming 🤖 #robots #robotics #innovation #technology
The age of robots is coming 🤖 #robots #robotics #innovation #technology
Liked by Scott Bradley
Experience
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Education
Patents
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Self Warming Baby Bottle
GB 1416739.9
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Self Warming Baby Bottle
DK 1871204
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Self Warming Baby Bottle
CA 2604047
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Self Warming Baby Bottle
DE 602006002502.5
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Self Warming Baby Bottle
EU 1871204
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Self Warming Baby Bottle
GB 1871204
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Self Warming Baby Bottle
HK 1110491
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Self Warming Baby Bottle
JP 4705160
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Self Warming Baby Bottle
NL 1871204
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Self Warming Baby Bottle
IE 1871204
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Self Warming Baby Bottle
IT 1871204
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Self Warming Baby Bottle
ZA 2007/09753
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Self Warming Baby Bottle
ES 1871204
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Self Warming Baby Bottle
AU 2006235748
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Self Warming Baby Bottle
NZ 563391
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Self Warming Baby Bottle
FR 1871204
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Self Warming Baby Bottle
SE 1871204
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Self Warming Baby Bottle
US 8319154
Courses
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Joint Business Planning
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Persuasive Selling
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Professional Negotiation
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Strategic Customer Management phases 1,2,3,4
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Strategic Marketing Management Phase 1
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Strategic Marketing Management Phase 2
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Projects
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DEVELOPMENT OF CANADA'S 150th ANNIVERSARY LOGO
Hired to created the Canada 150th logo and develop the partnership programs for the Canadian Museum Association (CMA). CMA’s 2000 members include national museums, non-profit museums, art galleries, science centres, aquaria, archives, sport halls-of-fame, artist-run centres, zoos and historic sites across Canada. They range from large metropolitan galleries to small community museums. All are dedicated to preserving and presenting Canada's cultural heritage to the public.
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DEVELOPED LARGEST CANADIAN FOOD PRODUCT LINE - TASTEFULLY CANADIAN
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See projectWith the goal of creating the most exquisite, extensive and modern Canadian food product line in Canada. Product line extends from Chocolates, Cookies, Fudge, Maple Syrup, BC Salmon, Local Condiments, Tea and a exclusive local Artisan line composed of unique local businesses. New Branding, modern design, enhanced packaging and cost savings negotiated with all suppliers were delivered across a new line of over 100 skus.
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MOST SUCCESSFUL CEREAL LAUNCH IN CANADA
Won President's Award for developing the trade strategy which delivered the most successful cereal launch in the company's history - cereal hit a 10% share of the market in week 5 of the launch, setting the record for the fastest product to hit 80% distribution in grocery retail Canada in 2 weeks (92% distribution) and surpassing expectations by 300% which delivered over $2 Million profit year 1 versus an expected 2 year break even return.
Organizations
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FDFA
Board Member
-Appointed to industry board FDFA Association responsible in leading industry development initiatives with retailers.
Recommendations received
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