About
Dr. Sharon M. McIntyre (M.Ed., DSocSci) is working at the intersection of innovation, values and collaborative creative culture. Founder of New Cottage Industries & Co., an education company focused on growing practical creativity and inclusive innovation with clients and students, Sharon has shared her passion for building pragmatic marketing, branding, and innovation systems with global corporations, public sector organizations, start-up enterprises, and schools for 25+ years.
Dr. McIntyre's research has articulated a new model of entrepreneurial innovation in Canada and illuminated the need for program and policy changes. She is associate faculty in Entrepreneurial Management in the BCom program at Royal Roads University, as well as a research specialist and curriculum designer at the Humber Institute of Technology and Advanced Learning. She has deep experience in developing and delivering education programs in strategic marketing and entrepreneurial innovation for universities, polytechnics, and industry workshops.
Sharon has held senior leadership positions and consulted in a variety of domains including software, energy, telecommunications, housing, publishing, and the arts. Through her consultancy, Sharon also provided ongoing technology marketing mentorship and frugal innovation program design to Eneo, the national electrical utility company of Cameroon in West Central Africa. In the role of Chief Social Scientist, she supported the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space (acquired by Benevity in 2021).
Sharon has lived and worked internationally, communicates in English and French, holds dual Canadian and Irish (EU) citizenship, and contributes online as @shazzmack. ORCID 0000-0002-1646-9124.
Articles by Dr. Sharon M.
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When Words Fail — the Power of Imagery During a Pandemic
When Words Fail — the Power of Imagery During a Pandemic
By Dr. Sharon M. McIntyre
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The Grey Swan Guild: sensemaking in the wake of a pandemic
The Grey Swan Guild: sensemaking in the wake of a pandemic
By Dr. Sharon M. McIntyre
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Snapshot: Creativity loves constraints
Snapshot: Creativity loves constraints
By Dr. Sharon M. McIntyre
Activity
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What is next for DeepWell DTx… We are super grateful to be part of the ecosystem connecting media to medicine. There is reimbursement available…
What is next for DeepWell DTx… We are super grateful to be part of the ecosystem connecting media to medicine. There is reimbursement available…
Liked by Dr. Sharon M. McIntyre
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5:40:34. Against the backdrop of a move across the world, the first year as a faculty member, and settling in to Australian life, it was important to…
5:40:34. Against the backdrop of a move across the world, the first year as a faculty member, and settling in to Australian life, it was important to…
Liked by Dr. Sharon M. McIntyre
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We are thrilled to announce a major milestone in our journey at Syantra Inc. With the support of visionary investors, we’ve successfully raised $4.9…
We are thrilled to announce a major milestone in our journey at Syantra Inc. With the support of visionary investors, we’ve successfully raised $4.9…
Liked by Dr. Sharon M. McIntyre
Experience
Education
Volunteer Experience
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Volunteer
Island Health - Vancouver Island Health Authority
- Present 6 months
Health
Peninsula Health Unit welcome desk
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Literacy Tutor
Victoria Literacy Connection Society
- Present 2 years 3 months
Education
Supporting adult learners in my community! My ultimate goal is to teach in our local prisons.
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Part of a range of initiatives that foster innovation, participation & diversification:
New Cottage Industries & Co. Inc.
- Present 6 years
Projects include:
> TALENT ADVISORY COUNCIL ON TECHNOLOGY (TACT) 2018-2019 - enhancing Alberta’s capacity to grow and develop our technology talent
> INNOVATOR IN RESIDENCE - 2018 - Trico Changemakers Studio, Mount Royal University - social entrepreneurship and innovation, part of the Ashoka U Changemaker Campus at MRU
> ENABLING A DIGITAL FUTURE FOR ALBERTA ADVISORY COMMITTEE 2018-2019 - study and partnership with the Alberta Ministry of Labour and Calgary Economic…Projects include:
> TALENT ADVISORY COUNCIL ON TECHNOLOGY (TACT) 2018-2019 - enhancing Alberta’s capacity to grow and develop our technology talent
> INNOVATOR IN RESIDENCE - 2018 - Trico Changemakers Studio, Mount Royal University - social entrepreneurship and innovation, part of the Ashoka U Changemaker Campus at MRU
> ENABLING A DIGITAL FUTURE FOR ALBERTA ADVISORY COMMITTEE 2018-2019 - study and partnership with the Alberta Ministry of Labour and Calgary Economic Development
> ALBERTA SMALL BUSINESS GROWTH ROUNDTABLE - 2018-2019 - partnership between Mount Royal University and a range of organizations focusing on supporting the growth of Alberta small business
> MUNICIPAL INNOVATORS CONFERENCE (MIC, Canada) 2018 - host for a panel on "Practical Methods to Effect Real Change - Design Thinking for Government"
> CANADIAN VALUES CONVERSATIONS 2017-2019 - an initiative of Royal Roads University, Environics Research, and the Canadian Values Alliance -
Founding Board Member
Grey Swan Guild
- 1 year
The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others. We came together in response to the first shocks felt during the early monhts of the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business and society.
About our name
A “grey swan” is a term used to describe a potentially very significant event that is considered…The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others. We came together in response to the first shocks felt during the early monhts of the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business and society.
About our name
A “grey swan” is a term used to describe a potentially very significant event that is considered unlikely to happen but still possible. As there is a slight chance the event will occur, it should be anticipated, particularly as it could shake up civilization, the world economy, culture, marketplaces, workplaces and life. A “guild” is an organization of persons with related interests, goals etc. especially one formed for mutual aid or protection.
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Advisory Board, Centre for Creativity and Entrepreneurship
Alberta University of the Arts
- 2 years
ACAD's innovative initiative for designers, artists, makers and creatives who aspire, through entrepreneurship, to reach their full potential, and create social and economic value.
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Creativity & Innovation Special Interest Group
Qualitative Research Consultants Association
- 4 years
We seek out creative and innovative thought leaders, resources, and successful practices from within and outside our industry. As a result we pursue the creation, advancement, and validation of effective creativity and innovation methodologies, and standards for application, in our work.
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Volunteer
Making Treaty 7
- 1 year
Civil Rights and Social Action
The mandate of Making Treaty 7 (MT7) Cultural Society is to bring to life the promise of Treaty 7 – the founding event of modern Southern Alberta – using contemporary and traditional art and performance to tell inspiring stories that educate, entertain and forge relationships across cultures and generations.
http://www.makingtreaty7.com/ -
Honens Hullabaloo Outreach Committee & Brand Advisory Committee
Honens
- 2 years
Arts and Culture
Honens discovers, nurtures and presents Complete Artists— 21st century pianists for 21st century audiences. In 1991, philanthropist and music enthusiast Esther Honens made a gift of $5 million towards her dream of building one of the world's great piano competitions in Calgary, Alberta. Honens Hullabaloo is Calgary's newest can't-miss party for the musically and gastronomically curious—all in support of Honens and the rising talent it discovers and develops.
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Marketing Mentor
Plug and Play Tech Center
- 3 years
Plug and Play Accelerator Canada is a subsidiary of Plug and Play Tech Center in Silicon Valley, a global accelerator that specializes in growing tech startups. Plug and Play’s network includes over 300 tech startups, 180 investors and a community of leading Universities and Corporate partners.
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Volunteer -The Mayor's Civic Engagement Committee
City of Calgary
- 3 years
Civil Rights and Social Action
With the support of Mayor Naheed Nenshi and his Office, the Mayor's Civic Engagement Committee is committed to increasing civic engagement in Calgary. Civic engagement is defined, in this case, as individual and collective actions designed to engage Calgarian to participate in municipal issues. We are committed to getting all Calgarians to contribute in 3 ways to making our City even better.
Languages
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English
Native or bilingual proficiency
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French
Full professional proficiency
Recommendations received
9 people have recommended Dr. Sharon M.
Join now to viewMore activity by Dr. Sharon M.
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Thank you to our investors and supporters in the community!
Thank you to our investors and supporters in the community!
Liked by Dr. Sharon M. McIntyre
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I'm usually the quiet one 😉 but I'm excited to be joining a lineup of way better speakers than me & sharp, friendly attendees at eTail Toronto's…
I'm usually the quiet one 😉 but I'm excited to be joining a lineup of way better speakers than me & sharp, friendly attendees at eTail Toronto's…
Liked by Dr. Sharon M. McIntyre
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🎙️ I recently had the pleasure of joining the AI Training Podcast with the fantastic host, Mark Latimer! In our conversation, I shared my AI…
🎙️ I recently had the pleasure of joining the AI Training Podcast with the fantastic host, Mark Latimer! In our conversation, I shared my AI…
Liked by Dr. Sharon M. McIntyre
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Over the past two years, colleagues at Mount Royal University, LearningCITY, and the community have completed the first two phases of a…
Over the past two years, colleagues at Mount Royal University, LearningCITY, and the community have completed the first two phases of a…
Liked by Dr. Sharon M. McIntyre
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