Dr. Sharon M. McIntyre

Dr. Sharon M. McIntyre

Canada
2K followers 500+ connections

About

Dr. Sharon M. McIntyre (M.Ed., DSocSci) is working at the intersection of innovation, values and collaborative creative culture. Founder of New Cottage Industries & Co., an education company focused on growing practical creativity and inclusive innovation with clients and students, Sharon has shared her passion for building pragmatic marketing, branding, and innovation systems with global corporations, public sector organizations, start-up enterprises, and schools for 25+ years.

Dr. McIntyre's research has articulated a new model of entrepreneurial innovation in Canada and illuminated the need for program and policy changes. She is associate faculty in Entrepreneurial Management in the BCom program at Royal Roads University, as well as a research specialist and curriculum designer at the Humber Institute of Technology and Advanced Learning. She has deep experience in developing and delivering education programs in strategic marketing and entrepreneurial innovation for universities, polytechnics, and industry workshops.

Sharon has held senior leadership positions and consulted in a variety of domains including software, energy, telecommunications, housing, publishing, and the arts. Through her consultancy, Sharon also provided ongoing technology marketing mentorship and frugal innovation program design to Eneo, the national electrical utility company of Cameroon in West Central Africa. In the role of Chief Social Scientist, she supported the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space (acquired by Benevity in 2021).

Sharon has lived and worked internationally, communicates in English and French, holds dual Canadian and Irish (EU) citizenship, and contributes online as @shazzmack. ORCID 0000-0002-1646-9124.

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Experience

  • New Cottage Industries & Co. Graphic

    New Cottage Industries & Co.

    Victoria, British Columbia, Canada

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    Calgary, Toronto, Victoria, Edmonton (Canada) & Copenhagen (Denmark)

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    Victoria, British Columbia, Canada

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    Calgary, Canada Area

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    Houston and Calgary

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    Montreal

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    Montreal & Edmonton

Education

Volunteer Experience

  • Island Health - Vancouver Island Health Authority Graphic

    Volunteer

    Island Health - Vancouver Island Health Authority

    - Present 6 months

    Health

    Peninsula Health Unit welcome desk

  • Victoria Literacy Connection Society Graphic

    Literacy Tutor

    Victoria Literacy Connection Society

    - Present 2 years 3 months

    Education

    Supporting adult learners in my community! My ultimate goal is to teach in our local prisons.

  • New Cottage Industries & Co. Inc. Graphic

    Part of a range of initiatives that foster innovation, participation & diversification:

    New Cottage Industries & Co. Inc.

    - Present 6 years

    Projects include:
    > TALENT ADVISORY COUNCIL ON TECHNOLOGY (TACT) 2018-2019 - enhancing Alberta’s capacity to grow and develop our technology talent
    > INNOVATOR IN RESIDENCE - 2018 - Trico Changemakers Studio, Mount Royal University - social entrepreneurship and innovation, part of the Ashoka U Changemaker Campus at MRU
    > ENABLING A DIGITAL FUTURE FOR ALBERTA ADVISORY COMMITTEE 2018-2019 - study and partnership with the Alberta Ministry of Labour and Calgary Economic…

    Projects include:
    > TALENT ADVISORY COUNCIL ON TECHNOLOGY (TACT) 2018-2019 - enhancing Alberta’s capacity to grow and develop our technology talent
    > INNOVATOR IN RESIDENCE - 2018 - Trico Changemakers Studio, Mount Royal University - social entrepreneurship and innovation, part of the Ashoka U Changemaker Campus at MRU
    > ENABLING A DIGITAL FUTURE FOR ALBERTA ADVISORY COMMITTEE 2018-2019 - study and partnership with the Alberta Ministry of Labour and Calgary Economic Development
    > ALBERTA SMALL BUSINESS GROWTH ROUNDTABLE - 2018-2019 - partnership between Mount Royal University and a range of organizations focusing on supporting the growth of Alberta small business
    > MUNICIPAL INNOVATORS CONFERENCE (MIC, Canada) 2018 - host for a panel on "Practical Methods to Effect Real Change - Design Thinking for Government"
    > CANADIAN VALUES CONVERSATIONS 2017-2019 - an initiative of Royal Roads University, Environics Research, and the Canadian Values Alliance

  • Grey Swan Guild Graphic

    Founding Board Member

    Grey Swan Guild

    - 1 year

    The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others. We came together in response to the first shocks felt during the early monhts of the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business and society.

    About our name
    A “grey swan” is a term used to describe a potentially very significant event that is considered…

    The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others. We came together in response to the first shocks felt during the early monhts of the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business and society.

    About our name
    A “grey swan” is a term used to describe a potentially very significant event that is considered unlikely to happen but still possible. As there is a slight chance the event will occur, it should be anticipated, particularly as it could shake up civilization, the world economy, culture, marketplaces, workplaces and life. A “guild” is an organization of persons with related interests, goals etc. especially one formed for mutual aid or protection.

  • Alberta University of the Arts Graphic

    Advisory Board, Centre for Creativity and Entrepreneurship

    Alberta University of the Arts

    - 2 years

    ACAD's innovative initiative for designers, artists, makers and creatives who aspire, through entrepreneurship, to reach their full potential, and create social and economic value.

  • Qualitative Research Consultants Association Graphic

    Creativity & Innovation Special Interest Group

    Qualitative Research Consultants Association

    - 4 years

    We seek out creative and innovative thought leaders, resources, and successful practices from within and outside our industry. As a result we pursue the creation, advancement, and validation of effective creativity and innovation methodologies, and standards for application, in our work.

  • Making Treaty 7 Graphic

    Volunteer

    Making Treaty 7

    - 1 year

    Civil Rights and Social Action

    The mandate of Making Treaty 7 (MT7) Cultural Society is to bring to life the promise of Treaty 7 – the founding event of modern Southern Alberta – using contemporary and traditional art and performance to tell inspiring stories that educate, entertain and forge relationships across cultures and generations.
    http://www.makingtreaty7.com/

  • Honens Graphic

    Honens Hullabaloo Outreach Committee & Brand Advisory Committee

    Honens

    - 2 years

    Arts and Culture

    Honens discovers, nurtures and presents Complete Artists— 21st century pianists for 21st century audiences. In 1991, philanthropist and music enthusiast Esther Honens made a gift of $5 million towards her dream of building one of the world's great piano competitions in Calgary, Alberta. Honens Hullabaloo is Calgary's newest can't-miss party for the musically and gastronomically curious—all in support of Honens and the rising talent it discovers and develops.

  • Plug and Play Tech Center Graphic

    Marketing Mentor

    Plug and Play Tech Center

    - 3 years

    Plug and Play Accelerator Canada is a subsidiary of Plug and Play Tech Center in Silicon Valley, a global accelerator that specializes in growing tech startups. Plug and Play’s network includes over 300 tech startups, 180 investors and a community of leading Universities and Corporate partners.

  • City of Calgary Graphic

    Volunteer -The Mayor's Civic Engagement Committee

    City of Calgary

    - 3 years

    Civil Rights and Social Action

    With the support of Mayor Naheed Nenshi and his Office, the Mayor's Civic Engagement Committee is committed to increasing civic engagement in Calgary. Civic engagement is defined, in this case, as individual and collective actions designed to engage Calgarian to participate in municipal issues. We are committed to getting all Calgarians to contribute in 3 ways to making our City even better.

Languages

  • English

    Native or bilingual proficiency

  • French

    Full professional proficiency

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