About
Shaping the Future of International Meetings | Collaborative Growth | Event Transformation
Curiosity - Innovation - Storytelling
As the Regional Director for North America at ICCA, I am passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and I'm honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.
Over the years, I've had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.
But more than accolades, it's the connections I've built and the stories we've shaped together that truly inspire me. It was the Guinness World Record attempt to host the largest online event gathering, GMID Goes Virtual, in 2020, which connects almost all the industry associations across the globe. It was #EventprofsBreakShit that I co-founded in 2021, seeking an honest, authentic, but joyful way to explore event technology.
These are the real rewards of our work, and they underscore the power of collaboration in our industry.
At ICCA, we're not just organizing meetings—we're creating spaces where ideas flourish, communities grow, and the future of our industry is redefined. I'd love to connect if you're interested in exploring how we can collaborate, build meaningful partnerships, or simply share ideas. Let's work together to amplify the value of international meetings and create sustainable, innovative solutions for the future.
Are you ready to shape the future of international association meetings? Let's connect and make an impact together.
Articles by Shawn (Yih-Hsiang)
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Reflecting on my first PCMA Convening Leaders (2023) Post-Pandemic
Reflecting on my first PCMA Convening Leaders (2023) Post-Pandemic
By Shawn (Yih-Hsiang) Cheng
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Is It Worth My Money? Virtual Event Review Series
Is It Worth My Money? Virtual Event Review Series
By Shawn (Yih-Hsiang) Cheng
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[REPOST] Time to RE-THINK your meeting
[REPOST] Time to RE-THINK your meeting
By Shawn (Yih-Hsiang) Cheng
Contributions
Activity
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Take advantage of early bird pricing before October 7! Register now and be part of the premier project management event on the West Coast. Join us…
Take advantage of early bird pricing before October 7! Register now and be part of the premier project management event on the West Coast. Join us…
Liked by Shawn (Yih-Hsiang) Cheng
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I just took the Experience Profiles™ quiz, and I am an Adaptor! Does that track with what your perception of me is? Energized by innovation and…
I just took the Experience Profiles™ quiz, and I am an Adaptor! Does that track with what your perception of me is? Energized by innovation and…
Liked by Shawn (Yih-Hsiang) Cheng
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Today marks the transformation of nine brands into one- a bigger, better, more powerful organization with cross-country coverage. Nine brands merged…
Today marks the transformation of nine brands into one- a bigger, better, more powerful organization with cross-country coverage. Nine brands merged…
Liked by Shawn (Yih-Hsiang) Cheng
Experience
Licenses & Certifications
Volunteer Experience
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Committee Member - Education & Events
PCMA Canada West Chapter
- 1 year 1 month
Education
I have helped develop an innovative half-day education program called “Spark!”. After our launch in 2017, more than 80% of the attendants rated their experience “extremely satisfied.”
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Director Of Membership Services
MPI BC Chapter
- 2 years
Education
At this position, I served as a voting member on the Board for 2014/2015 and 2015/2016.
Worked closely with the VP of Membership, I was responsible for executing the membership plan, works directly with Chairs to ensure alignment, message/position consistency, and result measurement. -
Director Of Public Relations
MPI BC Chapter
- 1 year 3 months
Education
As a member of the Marketing & Communication portfolio, I was responsible for the external chapter communication, specifically through different social media platforms.
Reported directly to the VP of Communication, I engaged members and overall event/ meeting community locally and globally using chapter's twitter, facebook, and LinkedIn account.
Courses
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Destination Management, Meeting & Conference
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Event Design
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Event Marketing
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Proposal Writing & Presentation
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Risk Management
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Section4 Building Product Roadmaps
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Sponsorship Marketing
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Honors & Awards
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Digital Experience Strategist of the Year
PCMA
The PCMA Foundation on April 11 honored outstanding business events industry professionals at the Visionary Awards ceremony, held as part of Business Events Industry Week (BEIW), at the Walter E. Washington Convention Center in Washington, D.C.
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The 50 Most Influential Event Technology Professionals
Eventex
The Most Influential People in the Events Industry index recognizes exceptional individuals from around the globe who have made an impact with their creativity, vision, and capacity for innovation. The list is decided entirely by the public who first get to nominate and then vote on who they believe has influenced the industry the most.
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40 Under 40
Connext x BizBash
Connect and BizBash have teamed up to introduce their first co-branded “40 Under 40” feature in 2022.
This impressive list highlights 40 corporate and association planners, incentive organizers, sales managers, event designers, experiential marketers and other noteworthy event professionals who are making an early mark in the event and meeting industry.
The resilient influencers and innovators featured here have helped lead the industry through unprecedented times by thinking…Connect and BizBash have teamed up to introduce their first co-branded “40 Under 40” feature in 2022.
This impressive list highlights 40 corporate and association planners, incentive organizers, sales managers, event designers, experiential marketers and other noteworthy event professionals who are making an early mark in the event and meeting industry.
The resilient influencers and innovators featured here have helped lead the industry through unprecedented times by thinking outside the box, acquiring new skillsets and forging unconventional paths to success.
https://www.bizbash.com/meetings-trade-shows/people/article/22081106/2022-connect-x-bizbash-40-under-40-shawn-yihhsiang-cheng -
Planners of the Year
Smart Meetings
Shawn is one of only 17 event professionals to earn Planner of the Year recognition from Smart Meetings in 2019.
Smart Meetings’ annual Planner of the Year Awards recognizes event professionals who are leading the way with innovative, transformational programming. They are role models and pioneers in the industry, creating value for their companies and elevating the experience for attendees.
Read the complete story:…Shawn is one of only 17 event professionals to earn Planner of the Year recognition from Smart Meetings in 2019.
Smart Meetings’ annual Planner of the Year Awards recognizes event professionals who are leading the way with innovative, transformational programming. They are role models and pioneers in the industry, creating value for their companies and elevating the experience for attendees.
Read the complete story: https://www.smartmeetings.com/magazine_article/2019-planners-of-the-year -
President Award
MPI BC Chapter
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20 in their twenties
PCMA
Languages
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Manderine
Native or bilingual proficiency
Recommendations received
9 people have recommended Shawn (Yih-Hsiang)
Join now to viewMore activity by Shawn (Yih-Hsiang)
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🌟 ¡Gracias a todos los participantes y colegas que se unieron a nosotros ayer en Santo Domingo durante el programa Future Leaders de ICCA! 🙌 Su…
🌟 ¡Gracias a todos los participantes y colegas que se unieron a nosotros ayer en Santo Domingo durante el programa Future Leaders de ICCA! 🙌 Su…
Liked by Shawn (Yih-Hsiang) Cheng
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🚨 We're Hiring! Event Specialist at Lenovo 🚨 I'm excited to announce that I’m looking for a driven Event Specialist to join the Events Team within…
🚨 We're Hiring! Event Specialist at Lenovo 🚨 I'm excited to announce that I’m looking for a driven Event Specialist to join the Events Team within…
Liked by Shawn (Yih-Hsiang) Cheng
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If you are in events, you know that when event folks are in the “Trust Tree”, they DO NOT hold back. And that is where the magic happens. Earlier…
If you are in events, you know that when event folks are in the “Trust Tree”, they DO NOT hold back. And that is where the magic happens. Earlier…
Liked by Shawn (Yih-Hsiang) Cheng
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What an incredible week it has been in #Christchurch, #NewZealand! 🌏 Our first in-person #ICCASkills Certified International Convention Executive…
What an incredible week it has been in #Christchurch, #NewZealand! 🌏 Our first in-person #ICCASkills Certified International Convention Executive…
Liked by Shawn (Yih-Hsiang) Cheng
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