“Shiffy is very intelligent , committed and smart working professional. She was a outstanding professional at work and always delivered more than expected.”
About
I'm a software engineer-turned communications specialist, who loves working on design and visually appealing content. My last successful corporate stint at the Renault Nissan Technology and Business Centre was to develop strategic communications to build and maintain effective engagement between the employees of the organization. I'm currently working as the Director of Communications for a Christian non-profit that seeks to address poverty in a holistic way by addressing the spiritual, relational, and material needs of the poor and disempowered.
Skills: Marketing Communications, Social Media, Graphic Design, Writer, Marketing Collateral
Contributions
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How can you use design to guide your audience through your content?
Colour is integral to brand continuity in content. It serves as a visual signature, instantly recognizable to your audience. Consistent use of brand colours establishes trust and familiarity, reinforcing your brand identity across various touchpoints, from logos and websites to marketing materials. Whether it's the calming blue of a technology giant or the fiery red of a fast-food chain, colour plays a vital role in conveying brand values. In today's crowded marketplace, colour has become a powerful asset for brand recognition and continuity.
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How can you use design to guide your audience through your content?
If the content is the book, then the design is the cover that gets you to buy that book! Visual design can make the mundane look exciting and get you to go beyond the title of any article. Design acts like a map, guiding the reader in the right direction.
Activity
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Exit polls don't mean for much these days. But this little show of faith surely means something to us at Serviceplan Group Middle East. Now here's…
Exit polls don't mean for much these days. But this little show of faith surely means something to us at Serviceplan Group Middle East. Now here's…
Liked by Shiffy Varkey
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In the Christian Calendar - this is the day remembered for when Jesus had the Last Supper with His disciples. And He lay the foundation for…
In the Christian Calendar - this is the day remembered for when Jesus had the Last Supper with His disciples. And He lay the foundation for…
Liked by Shiffy Varkey
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It's about my work. Also, a little bit about me. And it's about time I dropped it here. My all-new portfolio site is up. Go visit 👉…
It's about my work. Also, a little bit about me. And it's about time I dropped it here. My all-new portfolio site is up. Go visit 👉…
Liked by Shiffy Varkey
Experience
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Education
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Activities and Societies: Photography club PHOTON
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With the Digital Marketing Nanodegree, I have learned how to create marketing content, use social media to amplify the marketing message, make content discoverable in search engines, run ad campaigns and how to advertise on Facebook. Additionally, I have also gained insight into how display and video ads work, email marketing and how to measure and optimize marketing efforts with Google Analytics.
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Projects
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Company Intranet for Renault Nissan Technology & Business Centre
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The organization had a goal for the creation of the intranet, called the RNTBCI Web:
To improve internal communication – To communicate information, like news, announcements, and project updates, to the internal stakeholders of the organization.
To ultimately manage organizational knowledge / content - To manage the creation, distribution, and use of organizational knowledge. The goal was to capture and then make the knowledge and information in your organization easy to find and…The organization had a goal for the creation of the intranet, called the RNTBCI Web:
To improve internal communication – To communicate information, like news, announcements, and project updates, to the internal stakeholders of the organization.
To ultimately manage organizational knowledge / content - To manage the creation, distribution, and use of organizational knowledge. The goal was to capture and then make the knowledge and information in your organization easy to find and use.
To engage people in an online community – To connect and engage the employees, let them communicate, and share information.
The communication team was responsible for conceptualization, implementation and content management for the company intranet.
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Saaransh - A compendium of eGovernance Projects - Layout, Design and Content
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See projectA compendium of the entire gamut of eGovernance initiatives was developed and published. To fully appreciate the scope and challenges of the National eGovernance Plan (NeGP), an overview of the various Mission Mode Projects (MMPs) was presented. The book is available for download from www.mit.gov.in
Honors & Awards
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Special award for contribution to the RNTBCI Web (Company Intranet) for FY 13-14
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Languages
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Hindi
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Malayalam
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Recommendations received
2 people have recommended Shiffy
Join now to viewMore activity by Shiffy
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👋𝐎𝐥𝐚 𝐟𝐫𝐨𝐦 𝐍𝐞𝐛𝐚𝐣! We're thrilled to share a special update with you all from our director Brad's recent visit to Nebaj, Guatemala…
👋𝐎𝐥𝐚 𝐟𝐫𝐨𝐦 𝐍𝐞𝐛𝐚𝐣! We're thrilled to share a special update with you all from our director Brad's recent visit to Nebaj, Guatemala…
Liked by Shiffy Varkey
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