Blake Bauer

To use SEM tools effectively, use this checklist to gain clarity: 1. What is our goal with SEM? 2. How much budget are we setting aside to test SEM? 3. What are our competitors already doing with SEM? 4. What tools do your competitors use? 5. What KPI's do you care about most? 6. What are secondary KPI's we care about? 7. What does success with SEM look like? Defining these high-level strategy questions will set you up for success with SEM.

Work with JetAds.co for all your SEM Advertising needs (Google Ads, Bing Ads, etc). Having an expert in your corner is the best way to guarantee success with SEM.

The 5 best tools to help with SEM tracking are: 1. Google Tag Manager 2. Elevar (Ecommerce) 3. Hyros (Ecommerce, Call Tracking, etc) 4. Northbeam 5. TripleWhale Amongst many others, these are the top applications to gain better visibility into your ads performance.

To plan your SEM campaign start by defining buckets of interests related to your product or service. Ask yourself: Who is selling something similar? What would someone search for to find my product? What are related / adjacent searches to my product/service? This will give you a starting point to conduct keyword research and develop a paid ads campaign.

SEM primary refers to Google Advertising campaigns. SEM is differentiated in that it uses a Search Engine (Google, Bing, etc) to position ads on search queries. This differs from other forms of advertising that rely on images / videos, headline, and body copy. SEM ads are native to search ad platforms like Google & show up as a normal search query, only it's sponsored.

Testing ads is crucial to advertising success. You might think you know what works for your audience, but until you test you'll never know. To properly test ads, you'll want to setup campaigns with multiple variations of the ad with varying creative, copy, headlines, and even landing pages. Once you're ads are live, advertising platforms will optimize by themselves on the top performers so they get more spend. Use the data in the platform to identify what's working & analyze the top ad to see what elements worked & why. Iterate based on these insights to improve, launch new ads, and optimize and scale further. Hope this help!