About
WHO IS QUARRY?
We're a B2B demand marketing firm for tech companies.
We specialize in programs ranging from FULL-FUNNEL DEMAND MARKETING to WORLD-CLASS ABM PROGRAMS (1:1, 1:Few, 1:Many and 1:Market).
We build data-driven B2B buyer experiences that SPARK, ENABLE, MOBILIZE and ACCELERATE customer buying journeys.
That leads to #DemandReaction
We're looking for ambitious marketing and sales leaders at leading tech companies who want to level-up and not settle for the status quo in their buyer-centric marketing and sales programs.
If you're ready, we are too.
WHO IS TONY MOHR?
A passionate marketer, strategic business leader and operations-savvy professional with extensive experience in B2B and B2C markets. I'm thrilled to lead, manage and provide support to a team of top-notch professionals who help our B2B clients build demand and make buying easier for their customers.
Reach out and let's connect.
Articles by Tony
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Personas and Customer Ethnography: An Ideal Match
Personas and Customer Ethnography: An Ideal Match
By Tony Mohr
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A New Personas Typology To Help Clients Make Sense of Varied Practices and Outcomes
A New Personas Typology To Help Clients Make Sense of Varied Practices and Outcomes
By Tony Mohr
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Great modern marketers use “Design Thinking”
Great modern marketers use “Design Thinking”
By Tony Mohr
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Check out the latest blog from our teammates at MarketBridge—explore the complexities of brand marketing and five best practices for measuring its…
Check out the latest blog from our teammates at MarketBridge—explore the complexities of brand marketing and five best practices for measuring its…
Liked by Tony Mohr
Experience
Education
Licenses & Certifications
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Successful Negotiation: Essential Strategies and Skills
University of Michigan - Stephen M. Ross School of Business
Issued
Volunteer Experience
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Board Member
Drayton Entertainment
- Present 11 years 5 months
Arts and Culture
In my capacity as a board member of this incredibly talented organization, I bring a business management education, professional experience in marketing and communications, a background in the arts and a passion for Drayton Entertainment's mission to my role. Key responsibilities include providing guidance and advice on a range of topics, with particular focus in the area of marketing.
Publications
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Your Segmentation Model: The #1 Hidden Obstacle to Creating Exceptional Customer Experiences
Quarry
What makes companies like Amazon, USAA, Cirque du Soleil, and Disney unique? They all have a clear and vivid understanding of their customers and use it to create differentiating customer experiences. The free report "Your Segmentation Model (The #1 hidden obstacle to creating exceptional customer experiences)" provides insight we uncovered in our study of 200 Sales, Marketing, and Product executives at B2C and B2B enterprises. We reveal the current (poor) state of segmentation. And we…
What makes companies like Amazon, USAA, Cirque du Soleil, and Disney unique? They all have a clear and vivid understanding of their customers and use it to create differentiating customer experiences. The free report "Your Segmentation Model (The #1 hidden obstacle to creating exceptional customer experiences)" provides insight we uncovered in our study of 200 Sales, Marketing, and Product executives at B2C and B2B enterprises. We reveal the current (poor) state of segmentation. And we highlight a business environment rich with opportunity for those who build better models.
Other authorsSee publication -
7 Segmentation Barriers To Creating An Exceptional Customer Experience
Quarry
B2B marketers have a vast amount of data about their customers, but many still struggle with their segmentation models. This infographic highlights key findings from a recent study we conducted, which focuses on seven barriers that many B2B marketers are facing when segmenting their audience to boost the customer experience.
Other authorsSee publication -
Zombies, Phantoms, Shadows: 3 Threats to Your Experience Innovation Initiatives
Quarry
Be the Hero!
Products fail, market leaders falter, sales slump and industries stumble when the corporate model of “the Customer” slips out of touch with reality. Does this just happen to poorly managed organizations, or could it happen anywhere?
Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives shows you three ways that models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your…Be the Hero!
Products fail, market leaders falter, sales slump and industries stumble when the corporate model of “the Customer” slips out of touch with reality. Does this just happen to poorly managed organizations, or could it happen anywhere?
Zombies, Phantoms and Shadows – Three Threats to Your Experience Innovation Initiatives shows you three ways that models of the customer go wrong, where these threats come from and—most importantly—tips to help you combat them in your organization.Other authorsSee publication -
The Savvy Marketer's Guide to Digital Experience Design Strategy
Quarry
Great digital experiences build enduring brands. And, a digital experience design strategy is foundational to designing exceptional customer experiences online.
Why is it then that so many organizations lack a strategy for how they want the customer to think and feel once they've engaged with the brand in places likes Facebook, Twitter, microsites and apps?
Don't settle for just building usable, functional digital experiences with good content. Get the Guide and build an engaging…Great digital experiences build enduring brands. And, a digital experience design strategy is foundational to designing exceptional customer experiences online.
Why is it then that so many organizations lack a strategy for how they want the customer to think and feel once they've engaged with the brand in places likes Facebook, Twitter, microsites and apps?
Don't settle for just building usable, functional digital experiences with good content. Get the Guide and build an engaging experience that gives you a competitive advantage.Other authorsSee publication -
Beyond the Pale: Searching for strategically actionable insight
Quarry
Rethink segmentation.
Cognitive science has a lot to tell us about why conventional customer segmentation so often fails. Humans have an inherent bias that leads us to embrace broadly rendered “idealized cognitive models” of our customers. Compound this bias with misdirected customer-segmentation best practices and you have a formula that's destined to overlook key “shadow segments.”
In this article, Glen Drummond, Chief Innovation Officer at Quarry, offers a radically different…Rethink segmentation.
Cognitive science has a lot to tell us about why conventional customer segmentation so often fails. Humans have an inherent bias that leads us to embrace broadly rendered “idealized cognitive models” of our customers. Compound this bias with misdirected customer-segmentation best practices and you have a formula that's destined to overlook key “shadow segments.”
In this article, Glen Drummond, Chief Innovation Officer at Quarry, offers a radically different approach to strategic segmentation—one based on an understanding of customers’ “tensions in motivations”—that uncovers these shadow segments and can inspire product-design and customer-experience innovations.Other authorsSee publication
Courses
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Brands Marketing
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Corporate Social Responsibility
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Disruptive Innovation
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Entrepreneurial Finance
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Entrepreneurial Manager
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Financial Management
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Global Economics of Business
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Information Systems
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Management Accounting
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Management Behaviour
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Marketing Management
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Marketing Research
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Negotiations
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Operating Manager
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Strategic Leadership
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Strategic Market Planning
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Languages
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German
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Recommendations received
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