About
Transforming business by creatively solving your sales+marketing challenges.
Welcome to X-Women.
An independent and female led practice that channels the power of women to transform businesses and impact positive change with creative and target right sales and marketing solutions. We are a team of experienced professionals focussed on solving problems for brands, initiatives, properties, clubs and associations.
On-demand and flexible
Our Clients and Partners:
Brands
Properties, Venues, and Associations
Small-medium businesses in growth mode.
Activity
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Any week I can go from a fireside chat with Alex Rodriguez to a game with Caitlin Clark... is the BEST week. I learned so much from Alex and am so…
Any week I can go from a fireside chat with Alex Rodriguez to a game with Caitlin Clark... is the BEST week. I learned so much from Alex and am so…
Liked by Tracey Luel
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The Iconic XX: Redefining Women’s Golf Through Powerful Branding Every brand has a story, and at NXXT Golf, ours begins with a simple yet profound…
The Iconic XX: Redefining Women’s Golf Through Powerful Branding Every brand has a story, and at NXXT Golf, ours begins with a simple yet profound…
Liked by Tracey Luel
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I’m thrilled to share that I’ve been appointed to Babson College's Bertarelli Institute for Family Entrepreneurship. It is an honour to join such a…
I’m thrilled to share that I’ve been appointed to Babson College's Bertarelli Institute for Family Entrepreneurship. It is an honour to join such a…
Liked by Tracey Luel
Experience
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X-Women + Her Golf Mentor
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Education
Licenses & Certifications
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WSET Level 3 Award in Wine and Spirits
WSET — Wine & Spirit Education Trust
Volunteer Experience
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Activator
SheEO™ Inc
- 6 years 4 months
Economic Empowerment
SheEO is a global community of radically generous women transforming the way we finance, support and celebrate female entrepreneurs who are creating a better world. Since launching in 2015, 3000 women Activators in three countries have collectively loaned out $3M to support 32 women-led Ventures. Our goal is to reach 1M women Activators and a $1B perpetual fund which will support 10,000 women-led Ventures each year for generations to come. Are you IN?
More activity by Tracey
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My time at #Paris2024 reconfirmed two things for me: 1. Sport's unique ability, and platform, to unify 2. The immense pride and privilege I have in…
My time at #Paris2024 reconfirmed two things for me: 1. Sport's unique ability, and platform, to unify 2. The immense pride and privilege I have in…
Liked by Tracey Luel
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I’m happy to share that I’ve recently started a new position as Marketing Manager at Top Shot Hockey!
I’m happy to share that I’ve recently started a new position as Marketing Manager at Top Shot Hockey!
Liked by Tracey Luel
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Fun announcement: I’m building again! 🌱 This fall I’ll be launching 𝘞𝘪𝘵𝘩𝘪𝘯, a coaching, content and community platform for purpose-led…
Fun announcement: I’m building again! 🌱 This fall I’ll be launching 𝘞𝘪𝘵𝘩𝘪𝘯, a coaching, content and community platform for purpose-led…
Liked by Tracey Luel
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The Real Deal on CrossFit: Gains, Pains, and Everything In Between In this blog post, I explore the transformative power of CrossFit, drawing from…
The Real Deal on CrossFit: Gains, Pains, and Everything In Between In this blog post, I explore the transformative power of CrossFit, drawing from…
Liked by Tracey Luel
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Thank you to Jason Deegan and GolfPass for the Cabot Bordeaux story. What a thrill to have our first location in continental Europe!
Thank you to Jason Deegan and GolfPass for the Cabot Bordeaux story. What a thrill to have our first location in continental Europe!
Liked by Tracey Luel
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☀ More and more I see a pattern of people sharing their summer downtime photos and thoughts here on LinkedIn, thereby being "linked" in both biz and…
☀ More and more I see a pattern of people sharing their summer downtime photos and thoughts here on LinkedIn, thereby being "linked" in both biz and…
Liked by Tracey Luel
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I’m excited to share that I’m starting a new position as a Clinical Engineer at University Health Network!
I’m excited to share that I’m starting a new position as a Clinical Engineer at University Health Network!
Liked by Tracey Luel
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We are pleased to announce that Kelly Barrett has been appointed as Managing Director of Verity. Mary Aitken will be continuing as the CEO of the…
We are pleased to announce that Kelly Barrett has been appointed as Managing Director of Verity. Mary Aitken will be continuing as the CEO of the…
Liked by Tracey Luel
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This is a very surreal announcement but here it goes…. I’M THE OPENING ACT FOR GLASS TIGER THIS NOVEMBER AND DECEMBER!! 😱🤩😎🥳 Whaaaaat? When the…
This is a very surreal announcement but here it goes…. I’M THE OPENING ACT FOR GLASS TIGER THIS NOVEMBER AND DECEMBER!! 😱🤩😎🥳 Whaaaaat? When the…
Liked by Tracey Luel
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Yesterday was a hard day, professionally. I have posted about this topic before but there really does seem to be a extra sense of busy-ness in…
Yesterday was a hard day, professionally. I have posted about this topic before but there really does seem to be a extra sense of busy-ness in…
Liked by Tracey Luel
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"When these individuals have the opportunity to thrive, our organizations benefit, our communities benefit, our countries benefit. We all…
"When these individuals have the opportunity to thrive, our organizations benefit, our communities benefit, our countries benefit. We all…
Liked by Tracey Luel
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Every Friday at 7:50 I do a weekly Brand Chatter segment on CP24 Toronto's Breaking News. In one of those segments, I mentioned my love for Harvey's.…
Every Friday at 7:50 I do a weekly Brand Chatter segment on CP24 Toronto's Breaking News. In one of those segments, I mentioned my love for Harvey's.…
Liked by Tracey Luel
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