“Vijay focuses relentlessly and passionately on delivering value to the companies he consults with. I met Vijay as a client on a project that tapped the fresh ideas of Schulich students. We asked the team to craft a marketing plan that leverages AT&T's sports sponsorships to target US Asian consumers. From the start Vijay laid out a clear project plan and communicated clearly each step which made it easy to work with him and his team. Vijay actively partnered with me in order to understand the nuances of our organization and goals. He then ensured that the team delivered above and beyond our existing opportunities to propose exciting new ones across a number of customer segments, markets, and passion points. Their ideas inspired us to move forward with creating Asian engagement with a major baseball property. Vijay is a mentor that grows young leaders and a marketing partner that brings a wealth of experience. I look forward to future collaborations!”
About
Passion...Intensity...Integrity...Legacy…..are the words I live by.
I’m an entrepreneurial, results-driven marketing leader with a track record of developing and executing successful marketing campaigns, strategic partnerships and events that have engaged fans, built brands and generated revenue. A creator of big ideas, I specialize in:
➡️ Brand Marketing
➡️ Event Management
➡️ Strategic Partnerships
As well, I have experience in complementary functions, making me an asset to any organisation:
📌 Communications
📌 Sponsorship Marketing
📌 Business Development
📌 Education
📌 Journalism and Content Development
Overall, my value proposition is compelling as I bring a track record of cross-functional collaboration, strong industry knowledge, relationships with media, a strong industry network and a desire to leave a legacy in my work.
𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
⭐️ Led marketing for the 110th Grey Cup and 2023 Grey Cup Festival that achieved 100% capacity at Tim Hortons Field (28,800), drew 223,216 attendees, and generated $73.5M in economic activity - resulting in recognition as 2023 Canadian Event of the Year by Sport Tourism Canada
⭐️ Developed and executed the marketing campaign for Holidays at Mohawk Park at Woodbine Mohawk Park that drew 19,670 guests, exceeding the attendance goal of 2,500 by 687%
⭐️ Created a communications strategy for Global T20 Canada that generated strong earned media (65 stories) and built event awareness, despite competition from the Ontario provincial election, FIFA World Cup Russia 2018 and Honda Indy Toronto
⭐️ Developed a communications strategy that raised awareness of FIFA U20 World Cup Canada 2007 in Toronto, leading to 100% attendance over 11 matches (220,000+ spectators) and a $700,000 surplus
⭐️ 2x named to the Top 10 Undergraduate Instructors at Schulich School of Business-York University
⭐️ Developed and executing a brand strategy that's building Schulich's brand in the Canadian sport industry by:
1. Associating Schulich with sport business: participated in 309 media interviews
2. Developing industry partnerships: Created partnerships with 145 companies leading my students to complete 160 marketing consulting projects
3. Planning, marketing and executing 38 career development events
⭐️ Created Canada's only annual Sports, Media & Entertainment Career Fair that has drawn 89 companies over 9 editions, including a record 40 for the 7th edition in 2022.
𝗖𝗼𝗻𝘁𝗮𝗰𝘁:
I can be reached at +1 416 450-7215 or [email protected] to discuss a career opportunity or to provide commentary for a media story.
Activity
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𝘼𝙡𝙡𝙨𝙩𝙖𝙩𝙚 𝙎𝙤𝙘𝙘𝙚𝙧 𝙎𝙝𝙤𝙬 is coming Sunday and for the first time CONCACAF will be there with the Concacaf Nations League trophy on…
𝘼𝙡𝙡𝙨𝙩𝙖𝙩𝙚 𝙎𝙤𝙘𝙘𝙚𝙧 𝙎𝙝𝙤𝙬 is coming Sunday and for the first time CONCACAF will be there with the Concacaf Nations League trophy on…
Shared by Vijay Setlur
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Major League Rugby is excited to collaborate with Vijay Setlur and his students at Schulich School of Business - York University for the Fall 2024…
Major League Rugby is excited to collaborate with Vijay Setlur and his students at Schulich School of Business - York University for the Fall 2024…
Liked by Vijay Setlur
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Huge moment for the South Asian sports community as Kumar Rocker made his debut with the Texas Rangers Baseball Club last night. Rocker impressed…
Huge moment for the South Asian sports community as Kumar Rocker made his debut with the Texas Rangers Baseball Club last night. Rocker impressed…
Liked by Vijay Setlur
Experience
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Education
Licenses & Certifications
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National Coaching Certification Program (NCCP) Level 1
Coaching Association of Canada
Volunteer Experience
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Member - Selection Committee - 5 to Watch: Canada's Sport Business Awards
George Brown College
- Present 3 years 4 months
Education
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Panelist, Moderator, Guest Speaker
Various
- Present 15 years
Education
I strive to advance the sports industry and enjoy mentoring students/young professionals to develop future talent. Since 2009, I've spoken on the subjects of networking, sport marketing, sport tourism and public relations at a variety of industry events:
-Schulich Arts and Media Management Conference, Toronto - 2010
-Schulich CONNECT Conference, Toronto - 2011
-York Sport Business Association Conference, Toronto - 2012, 2014
-Network of Indian Professionals (NetIP) Conference…I strive to advance the sports industry and enjoy mentoring students/young professionals to develop future talent. Since 2009, I've spoken on the subjects of networking, sport marketing, sport tourism and public relations at a variety of industry events:
-Schulich Arts and Media Management Conference, Toronto - 2010
-Schulich CONNECT Conference, Toronto - 2011
-York Sport Business Association Conference, Toronto - 2012, 2014
-Network of Indian Professionals (NetIP) Conference, Chicago - 2012
-Schulich Marketing Association Conference, Toronto, 2013, 2014
-Niagara Sports Industry Congress, St. Catharines, ON - 2013
-Federation of Tamil Sangams of North America (FeTNA) Conference, Toronto - 2013
-Community Sports Councils Ontario Annual Summit, Toronto - 2013
-Sponsorship Marketing Council Canada Breakfast Forum - Sponsorship in Soccer, Toronto - 2014
-FIFA Live Your Goals, Toronto - 2014
-Indo-Canada Chamber of Commerce Sports Forum 2014, Toronto
-ERAS Conference (Schulich School of Business), Toronto - 2015
-PrimeTime Sports Management Conference, Toronto - 2015
-University of Toronto Sports Industry Conference, Toronto - 2016
-Discover Your Personal Brand, Toronto - 2016 -
Strategic Partnerships Consultant - Canada
South Asians in Sports
- 3 years
Economic Empowerment
South Asians in Sports (www.sainsports,.com), based in New York, USA, is the premier network of South Asian sports industry professionals. It is dedicated to advocating for, educating and promoting South Asians working in the sport industry. The network is a global community of executives, businessmen and businesswomen, attorneys, entertainers, journalists, entrepreneurs, athletes, coaches and other professionals.
I work with a dedicated team of volunteers to:
*Grow membership in…South Asians in Sports (www.sainsports,.com), based in New York, USA, is the premier network of South Asian sports industry professionals. It is dedicated to advocating for, educating and promoting South Asians working in the sport industry. The network is a global community of executives, businessmen and businesswomen, attorneys, entertainers, journalists, entrepreneurs, athletes, coaches and other professionals.
I work with a dedicated team of volunteers to:
*Grow membership in Canada
*Stage events for Canadian member that advance career development and community building
*Build partnerships with industry companies and professionals associations in Canada that advance diversity and inclusion in the sport industry
SAIS Mission
*To advocate for the South Asian impact on the sporting industry.
*To educate and serve as a resource for those aspiring to be involved in the sports industry.
*To promote South Asians working in sports.
SAIS Objectives
*Connect South Asians working in sports through a network of seasoned professionals and emerging leaders.
*Enable professionals to pursue their dreams and achieve new professional heights.
*Increase the number of South Asians working in and impacting the world of sports globally. -
Assistant Coach
Vaughan Baseball Association
- 1 year 5 months
Children
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Member - Education Committee
SMCC- Sponsorship Marketing Council Canada
- 4 years
Education
I worked with a team of passionate professionals to advance sponsorship marketing in Canada by creating professional development events (i.e. breakfast forums, annual conference) that provide insights into best practices, trends and new developments.
Event Planning
I've organized two events to date:
1. "'Glocal' - Leveraging the World's Beautiful Game to Maximize Local Engagement", a breakfast forum on sponsorship of soccer featuring panelists from IMG Canada, CIBC, TSN and Kia…I worked with a team of passionate professionals to advance sponsorship marketing in Canada by creating professional development events (i.e. breakfast forums, annual conference) that provide insights into best practices, trends and new developments.
Event Planning
I've organized two events to date:
1. "'Glocal' - Leveraging the World's Beautiful Game to Maximize Local Engagement", a breakfast forum on sponsorship of soccer featuring panelists from IMG Canada, CIBC, TSN and Kia Canada Inc., on May 28, 2014
2. The Fundamentals of Sponsorship Marketing Course 2016, a two-day course for young professionals aimed at providing best practice knowledge and honing skills, Nov. 14-15, 2016 -
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Media Relations, Event Management and Game Operations/Presentation
Various Sport Properties and Event Organizations
Hockey
CHL Memorial Cup, 2002 - Guelph, ON
IIHF Women's World Hockey Championship, 2000 - Mississauga, ON
NHL All-Star Game, 2000 - Toronto
North American University Hockey Championship, 1999 - Toronto
NHL Entry Draft, 1998 - Buffalo, USA
Football
International Bowl (NCAA), 2008 - Toronto
Motor City Bowl (NCAA), 1999 to 2000 and 2002 to 2004 - Detroit, USA
American Bowl (NFL), 1997 - Toronto
Soccer
ChampionsWorld Series, 2003 to 2004 - Boston, New York…Hockey
CHL Memorial Cup, 2002 - Guelph, ON
IIHF Women's World Hockey Championship, 2000 - Mississauga, ON
NHL All-Star Game, 2000 - Toronto
North American University Hockey Championship, 1999 - Toronto
NHL Entry Draft, 1998 - Buffalo, USA
Football
International Bowl (NCAA), 2008 - Toronto
Motor City Bowl (NCAA), 1999 to 2000 and 2002 to 2004 - Detroit, USA
American Bowl (NFL), 1997 - Toronto
Soccer
ChampionsWorld Series, 2003 to 2004 - Boston, New York, Washington, Philadelphia, Cleveland, Toronto
MLS All-Star Weekend, 2002 - Washington
Canadian Soccer Association Men's National Team international friendlies, 1995 to 2002 - Toronto
Toronto ThunderHawks (NPSL), 2001
Toronto Shooting Stars (NPSL), 1999
Basketball
FIBA World Championship of Basketball, Toronto, 1994
Golf
Bell Canadian Open, 1998 - Oakville, ON
Olympics
Toronto 2008 Olympic Bid -
Umpire (Level 3)
Ontario Baseball Association
Social Services
Languages
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Organizations
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South Asians in Sports
Member
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International Sports Press Association (AIPS)
Member
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Sports Media Canada
Member
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Sponsorship Marketing Council Canada (SMCC)
Member-Education Committee
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South Asians in Media, Marketing and Entertainment Association (SAMMA)
Member
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Canadian Tamil Professionals Association
Member
Recommendations received
19 people have recommended Vijay
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