“ Vikki is an exceptionally creative individual who consistently comprised national marketing strategies & programs fundamental to the overall success of a high sell-thru at store level. Her diverse marketing programs, has allowed Vikki to pivot to the needs & wants of a ever changing consumer base, identifying competitive advantages, embodied the nature of what it takes to succeed from a marketing & sales perspective. As a BDM working with Vikki, I found her adaptable, open, active listening, supplying unwavering support to all us BDM’s. Amongst this support was delivering outstanding product presentation decks, value sets, and marketing plans to be presented to senior management by the BDM’s. Additionally, her unwavering support for the retail team, Vikki was highly instrumental with the successful execution of marketing initiatives at store level. Vikki's commitment to adjusting to retailer demands provided essential collateral/samples, full filling additional buyer requests, only further exemplifies her invaluable contributions to the success of RCI. I have always enjoyed collaborating with Vikki as her willingness, enthusiasm, and cooperation at a retail level was critical to our overall successful outcomes, she genuinely listen to the needs of each market. I strongly recommend Vikki in a sales/marketing or a strategic planning role. Her creativity, diligence, and a results-oriented approach is a sure win for any organization wanting to excel. You will not be disappointed with Vikki on your team ! ”
About
A creative and nimble DTC Marketing leader with a history of driving growth, revenue, market share and brand awareness through compelling storytelling. A unique combination of strategic thinking and methodical execution, leveraging digital technology, analytics and customer insights to develop and deliver successful integrated campaigns. Resourceful, collaborative and tenacious as the result of a diverse career in marketing, sales and entrepreneurship, cultivating relationships and leading with influence, innovation and insight.
Experience
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Licenses & Certifications
Volunteer Experience
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Event Assistant
AIDS Committee of Toronto
- 11 years 4 months
Health
I volunteer to assist ACT members to execute successful events throughout the year to raise money and awareness for Aids research.
Courses
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Digital Course Academy
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The Spotlight Theory
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Projects
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Canada Goose Full-Funnel Digital Marketing Strategy & Email Drip Campaign
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Successfully spearheaded the primary group project for Canada Goose during my Postgraduate Certificate in Digital Marketing at York University, overseeing comprehensive market and consumer data research. Led the development of an optimal consumer persona and crafted a strategic marketing plan, ensuring a seamless digital marketing, CRM, and customer service experience. Also implemented a strategic social media strategy with compelling storytelling to enhance reach and foster online engagement…
Successfully spearheaded the primary group project for Canada Goose during my Postgraduate Certificate in Digital Marketing at York University, overseeing comprehensive market and consumer data research. Led the development of an optimal consumer persona and crafted a strategic marketing plan, ensuring a seamless digital marketing, CRM, and customer service experience. Also implemented a strategic social media strategy with compelling storytelling to enhance reach and foster online engagement. Achieved top marks for the project, demonstrating proficiency in selecting software, managing customer data privacy, and implementing effective email automation and an effective digital marketing campaign for the brand.
Recommendations received
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LinkedIn User
3 people have recommended Vikki
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