Processing Purposes

Examples of Processing Purpose

Categories of PI Implicated

Categories of Recipients

Performing Services

Provide our services/communicate about our services: to provide you with info or services, to send you electronic newsletters and push notifications (if you have elected to receive such), to communicate with you about your use of the services, to provide you with special offers or promotions Enable additional features of our sites: to enable you to participate in a variety of our site’s features, including to allow us to recommend more stories to you. Process orders: to process or fulfill an order or transaction Contact You: to contact you about your use of our services and, in our discretion, changes to our services or our service’s policies Account management: to process your registration with our services, verify your info is active and valid, manage your account, and to administer our customer subscription loyalty program Customer Service: to respond to any questions, comments, or requests you have for us or for other customer service purposes Payment and other purchase-related purposes: to facilitate a purchase made using our services, including payment

Personal Characteristics or Traits Customer Account Details/Commercial Information Internet Usage Information Geolocation Data Sensory Data Inferences from PI Collected Sensitive Personal Characteristics

Payment processing and Shipping Vendors; Customer Service Vendors; Security Vendors; Affiliates and Related Entities; Governmental entities (as required by applicable law); Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Managing Interactions and Transactions

Auditing: related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with user interaction or transaction specifications and standards (e.g., ecommerce activities)

Identifiers; Internet Usage Information

Business Vendors; Security Vendors; Affiliates and Related Entities; Government entities (as required by applicable law); and/or Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Security

Security/fraud prevention: to protect the security of Telegraph Media Group, our services, or its users and to prevent and address fraud

Identifiers Personal Records Customer Account Details/Commercial Information Internet Usage Information Sensory Data

Business Vendors; Security Vendors; Affiliates and Related Entities; Government entities (as required by applicable law); and/or Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Debugging

Repairs: identify and repair errors that impair existing intended functionality of our services

Identifiers Internet Usage Information Sensory Data

Business Vendors; Affiliates and Related Entities; and/or Other parties within the limits of Additional Business Purposes.

Advertising & Marketing (excluding Cross-Context Behavioral Advertising and Targeted Advertising)

Content and offers customization: to customize your experience on our websites apps, or other services, or to serve you specific content and offers that are relevant to/customized for you (e.g., pricing and discounts based on your or shopping history) Advertising, marketing, and promotions: to assist us in determining relevant advertising and the success of our advertising campaigns; to help us determine where to place our ads, including on other websites; for promotional activities such as running sweepstakes, contests, and other promotions. Third-party and Co-Promotions: to assist us in administering co-promotions

Identifiers Personal Records Customer Account Details/Commercial Information Internet Usage Information

Business Vendors; Marketing Vendors; Affiliates and Related Entities; Governmental entities (as required by applicable law); and/or Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Quality Assurance

Quality and Safety of Service: undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services

Identifiers Personal Records Customer Account Details/Commercial Information Internet Usage Information Sensory Data

Business Vendors; Customer Service Vendors; Affiliates and Related Entities; Governmental entities (as required by applicable law); and/or Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Processing Interactions and Transactions

Short-term, transient use: including, but not limited to, non-personalized advertising shown as part of a Consumer’s current interaction with Telegraph Media Group and use of our services’ features and functionality (e.g., e-commerce transactions)

Identifiers Personal Records Customer Account Details/Commercial Information Internet Usage Information Geolocation Data

Business Vendors; Payment processing and Shipping Vendors; Security Vendors; Marketing Vendors; Customer Service Vendors;
Affiliates and Related Entities; Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Research and Development

Research and analytics: to better understand how users access and use our services, both on an aggregated and individualized basis, to improve our services and respond to user preferences, and for other research and analytical purposes Market research and customer satisfaction surveys: to administer surveys and questionnaires, such as for market research or customer satisfaction purposes

Identifiers Personal Records Personal Characteristics or Traits Customer Account Details/Commercial Information Internet Usage Information Geolocation Data Sensory Data Inferences from PI Collected

Business Vendors; Marketing Vendors; Customer Service Vendors; Affiliates and Related Entities; Governmental entities (as required by applicable law); Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Additional Business Purposes

Compliance with legal obligations: to comply with legal obligations, as part of our general business operations, and for other business administration purposes and in response to legal obligations or process Prevention of illegal activities, fraud, injury to others, or violation of our terms and policies: to investigate, prevent or take action if someone may be using info for illegal activities, fraud, or in ways that may threaten someone’s safety or violate of our terms or this Notice Purposes disclosed at PI collection: We may provide additional disclosures at the time of PI collection, such as on a checkout page
Related or compatible purposes: for purposes that are related to and/or compatible with any of the foregoing purposes

Identifiers Personal Records Personal Characteristics or Traits Customer Account Details/Commercial Information Internet Usage Information Geolocation Data Sensory Data Inferences from PI Collected

Business Vendors; Payment processing and Shipping Vendors; Security Vendors; Marketing Vendors; Customer Service Vendors; Affiliates and Related Entities; Governmental entities (as required by applicable law); and/or Other parties within the limits of Additional Business Purposes; and/or Third-Party Digital Businesses

Commercial Purposes

Cross-context Behavioral Advertising Targeted Advertising
Strategic partnerships Promotions

Identifiers Internet Usage Information Geolocation Data

Selected marketing partners; Consultants; and/or Third-Party Digital Businesses