Aura Blockchain Consortium

Embracing DPP technology is much more than a regulatory requirement – for early adopters, DPPs offer a powerful competitive advantage, building customer trust and laying the groundwork for far-reaching future innovation. Our CEO Romain Carrere spoke with FashionUnited about how Aura is helping brands unlock the full potential of DPPs, the benefits of blockchain-based models, and our exciting collaborations with members brands MCM WORLDWIDE and Miu Miu. From enhanced traceability and product authentication to elevated customer experiences and brand storytelling, DPPs offers an abundance of utilities, with even more possibilities on the horizon.  At Aura Blockchain Consortium, we are driven by a mission to set new standards for the luxury industry, with DPPs serving as a central pillar of our sector’s future. To fully harness this technology, it’s crucial that brands prioritise DPPs today. Read the full article here: https://lnkd.in/ecshbnWz #Luxury #Innovation #Blockchain #DPP 

Our Onboarding Manager Daniela Grossen was delighted to participate in a guest lecture titled ‘The Fashion Industry Visibility Revolution’ for SDA Bocconi’s MAFED (Master in Fashion, Design & Experience) students, alongside our partner Temera, exploring how blockchain and IoT will reshape the Fashion & Luxury Industry. Daniela highlighted the initiatives of Aura Blockchain Consortium in supporting brands to utilise blockchain technology, adding an extra layer of security and trust to product traceability across the entire supply chain. This approach emphasises longevity, trust, and immutability. Thank you to SDA Bocconi and Gian Mario Borney for inviting us. It’s always inspiring to engage with the next generation, as they play a pivotal role in shaping the future landscape of the luxury industry. #SDABocconi #Fashion #Traceability #Blockchain

This week, OTB Group hosted us at the stunning Diesel Farm in Marostica, Italy, for our strategy day. Delving into crucial topics such as upstream and downstream traceability, it is always a powerful moment when our member brands gather to discuss the future of our industry and ways to further enhance the customer experience. This collective thinking and knowledge-sharing exemplifies the uniqueness of our Consortium, demonstrating how collaboration can drive real change and set new standards for the luxury industry. Thank you to OTB for graciously hosting us. We’re excited to show you the things we are working on!    #AuraBlockchainConsortium #Luxury #Collaboration  

  We are delighted to officially welcome MCM to our Consortium as they launch their first Digital Product Passport (DPP) for the new MCM x Harper Collective.     This initiative reinforces MCM's commitment to innovation and sets new standards for trust and transparency in the luxury industry. Each piece in the collection comes with a Digital Product Passport, enabled through Aura Blockchain Consortium’s platform.    Customers can access the DPP by scanning the NFC chip located just above the metal plaque on the front of the suitcase, provided by our partner Temera. The DPP allows customers to effortlessly verify the authenticity and sustainability of their purchases with a simple scan.     This innovation ensures that each MCM x Harper Collective piece is genuine and eco-friendly, with the entire lifecycle of the product transparently documented and easily accessible to the customer.    We are proud to support this project and look forward to our continued collaboration.    #MCMWorldwide #DPP #Luxury #Blockchain 

Our member brand Louis Vuitton unveils the third exciting stop in their VIA journey: an exclusive collectible Varsity Blouson designed by Pharrell Williams.    Available as a limited edition to the VIA community, this unique piece is offered in both digital and physical forms, marking the debut ready-to-wear article by Pharrell Williams for VIA. The VIA Varsity Blouson, which made its debut in the 2024 Men’s Fall-Winter Fashion Show, is a contemporary homage to the cowboy.    This digital journey leverages Aura Blockchain Consortium’s Multi-Token Minter (MTM), seamlessly fusing digital art and craftsmanship. This innovative solution reimagines the luxury industry, empowering brands to accelerate their Web3 journey and delve into exciting new realms and communities.      #LouisVuittonVIA #LouisVuitton #Blockchain #PharrellWilliams 

On the occasion of our Annual General Meeting last week, we reflect on an incredible year. With over 40 member brands and more than 40 million products now on our private blockchain, the Aura Blockchain Consortium continues to grow and innovate. This year has been marked by remarkable use cases by our member brands, showcasing our joint commitment to enhancing the customer experience. Our transformative solutions underscore our collective dedication to transparency, authenticity, and circularity in the luxury industry. From pioneering Digital Product Passports to enhancing traceability and empowering brands with innovative solutions, our members have demonstrated the power of collaboration, creating a future where every product tells its story of integrity and excellence. As we look ahead, we remain dedicated to pushing boundaries, driving positive change for the greater good and setting new standards. Together, we are building a brighter, more transparent future for the luxury industry. Join the evolution. #Collaboration #DPP #Blockchain #Luxury #Transparency 

Aura Blockchain Consortium welcomes the EU’s latest step towards the introduction of the Digital Product Passport (DPP). On Friday, the Ecodesign for Sustainable Products Regulation (ESPR) was published in the Official Journal of the European Union. With this step, the ESPR enters into force on 18th July 2024. The ESPR will permit the European Commission to implement, through Delegated Acts, a range of design and reporting requirements for various products sold in the European market. The publication also includes the EU’s definition of a DPP, and what the priority products will be – including textiles, garments, footwear, furniture, tyres, and more. The first Delegated Acts are expected to be introduced by 2026. Companies should then have 18 months to comply with these requirements, but we would stress that the moment to begin preparing for these regulations has already begun. At Aura Blockchain Consortium, we are dedicated to supporting our members as they navigate the evolving regulatory landscape – but firmly believe that regulatory compliance is only the first step for the transformative potential of DPPs. Our approach fosters the most holistic relationship between product and customer, throughout the entire lifecycle, looking beyond regulatory compliance on authenticity, circularity and traceability to create new value for luxury consumers with offers, benefits, storytelling and more. We will be hosting webinars and providing tailored educational resources to help our members stay informed and prepared. #ESPR #DPP #Sustainability #Luxury

Let’s dive deeper into the newly launched Lalique Digital Product Passport for their iconic 2024 Millésime Collection. The Digital Product Passport not only provides immutable digital certificates of authenticity for each creation but also elevates their customer’s experience by integrating new features and realms. For the first time, Lalique customers can engage through high-quality CGI animation, supported by VIVENTS, by downloading a digital twin of their product, bringing the exquisite craftsmanship to life. Enhanced storytelling elements such as videos showcasing the artisanal process offers an intimate view into the skill behind each creation. This seamless blend of luxury and digital sophistication fosters community and loyalty. Moreover, the DPP integrates augmented reality, enabling pieces to enter new realms, deepening the connection between customers and their purchases. Each product’s digital twin functions as a non-fungible token (NFT), empowering owners to exhibit their Lalique pieces within digital realms. Lalique beautifully exemplifies the transformative power of Digital Product Passports, pushing the boundaries of customer experience, unlocking new dimensions, and enabling customers to fully immerse themselves in the product journey. #Lalique #DPP #Luxury #Innovation

At the recent Temera 2024 Event, our CEO emphasized the critical need for end-to-end traceability in the supply chain. “There is no sustainability without traceability, and there is no real traceability without blockchain.” - Romain Carrere Created from luxury, for luxury, Aura Blockchain Consortium empowers brands to track products from creation to consumer, enhancing efficiency, ensuring trustworthiness, and combating counterfeiting with verifiable authenticity. This technology marks a new era of transparency and accountability in luxury. The panel was initiated by Alois Bertona, Customer Strategy Manager at Deloitte Digital, who highlighted key insights from our recent collaborative whitepaper on Digital Product Passports. Contributions from Guido Mengoni, Marketing and Advisory Director at Temera, and Jeff Dossett, Chief Revenue Officer at Impinj, further enriched the discussion. Representatives from leading brands within our community, Divya Singh, Special Projects Manager at TOD'S and Mario Didonato, Group Digital Director at Prada Group, shared successful implementations of these strategies through their respective use cases. Luxury brands are embracing blockchain's transformative power for unparalleled traceability and trust — pioneering the future of transparent supply chains. Thank you to our partner Temera for hosting a great event, fostering valuable discussions aimed at advancing our industry. #Traceability #DPP #Blockchain #Luxury 

Lalique launches Digital Product Passports for their iconic 2024 Millésime Collection.    We are thrilled to welcome Lalique, the renowned French luxury brand celebrated for its exquisite crystal creations, artistic glasswork, and timeless elegance, to our Consortium with the launch of their inaugural Digital Product Passport initiative.    Through our technology, each iconic piece in Lalique's 2024 Millésime Collection is now accompanied by a Digital Product Passport, providing unparalleled trust and transparency to its customers with an immutable digital proof of authenticity. Additionally, this digital certificate ensures each product belongs to its rightful owner, reducing counterfeit and theft.    The Digital Product Passport will be available for the Bacchantes vase, Mossi vase, and Champs-Elysées bowl from the 2024 Millésime Collection beginning of July 2024.      We are incredibly proud to collaborate on this collection.     #Lalique #DPP #Luxury #Innovation