C Wire

Google won’t kill third-party cookies in Chrome, but consumers effectively will Despite Chrome’s continued support of third-party cookies, EMARKETER suggests that in the long term, nearly 90% of US browsers may become cookieless, drastically reducing the percentage of addressable browsers. Find the link to the report in the comments.

Googles Rückwärtssalto in Sachen Third-Party-Cookies stellt die Werbewirtschaft vor viele Fragen: Was bedeutet diese Kehrtwende für die Investitionen der letzten Jahre? Kehren wir tatsächlich in die alte Welt zurück, oder gibt es kein Zurück mehr? IAB Switzerland hat namhafte Persönlichkeiten der Branche dazu befragt und spannende Antworten erhalten. Der Beitrag: https://lnkd.in/ez3wtxgn Christian Hermle Peter Schachtler Moritz Schneider Alex Merk Alexander Horrolt Niklas Kollat Sven Ruppert Rui de Freitas Martin Radelfinger René Plug #thirdpartycookies #cookieless #cookies #googlecookies #werbungschweiz #schweizerwerbewirtschaft #iabswitzerland

Die grosse Kehrtwende. Die IAB Switzerland Association hat die Meinungen der Schweizer Werbewirtschaft eingeholt zum Ende des Cookiecalypse auf Chrome. Schaut rein über den unterstehenden Link. Ich bedanke mich bei allen die mitgearbeitet haben: Christian Hermle, Peter Schachtler, Moritz Schneider, Alex Merk, Alexander Horrolt, Niklas Kollat, Sven Ruppert, und Rui de Freitas. Und natürlich auch Martin Radelfinger und Urs Flueckiger. #cookieless #cookiecalypse #privacy

🚨 Major News: Google's Reversal on Third-Party Cookies in Chrome 🚨 Google announced yesterday a significant change in its strategy regarding third-party cookies in Chrome. Here is our perspective on the topic: 1. Third-party cookies are being phased out for a significant portion of Google Chrome users. The extent will depend on Google's implementation of the upcoming choice experience. 2. Regulatory pressures likely motivated this shift, with Google's move to give users more control similar to Apple's App Tracking Transparency (ATT). This could help Google alleviate scrutiny from regulators like the UK's Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO). 3. The Privacy Sandbox is here to stay and will continue evolving. However, whether it will be compatible with third-party cookies remains an open question. In summary, considering consent rates similar to Apple's ATT and Google Chrome's market share, you might achieve a 10-30% reach using third-party cookies in the future. It's crucial to invest in alternative solutions just as much as before. Open Questions: - Will data from the Privacy Sandbox be compatible with third-party cookies? - How will user choice impact the availability of third-party cookies? - What are your thoughts on Google's decision? What are your thoughts on Google's decision? Will this benefit users, Ad technologies, publishers, advertisers or Google? 🤔

Are Hitchcock movies scary? According to Apple, so is Google Chrome. Check out the intriguing spot called “Flock” that cleverly echoes Alfred Hitchcock’s classic, The Birds. Apple is committed to preventing any type of tracking. This means the only solutions that will endure are either telco-based identifiers (which operate above the device and browser level) or authenticated users, as long as they don't use the "hide email" feature. How can the reach of ads delivered using personal data scale again over time?

🚀 insights for publishers! 🚀 Missed the ADZINE CONNECT event in Berlin earlier this June? No worries! We've got you covered. We are thrilled to share an exclusive video featuring Rui de Freitas, co-founder of C Wire, who offers some tips on how publishers can improve their cookieless monetization strategies. 🌟 In this video, Rui delves into innovative solutions and practical advice to navigate the evolving landscape of digital advertising without relying on cookies. Whether you're a seasoned publisher or just starting, these tips are essential for optimizing your revenue streams in a cookieless world. #CookielessFuture #Monetization #AdTech #PublisherTips #CWire #AdzineConnect #Berlin #DigitalAdvertising ADZINE - MARKETING. TECH. MEDIA.

📢 VOTE, LIKE, REPOST 📢 We are currently leading in the votes, but we need your support to secure the win! 🏆 Every single vote matters, and we are counting on every single one of you to push us over the finish line. If you voted already, please like, comment and repost! Let's make this happen together! Your vote can make all the difference. 🗳️ VOTE HERE ➡️ https://lnkd.in/emXGyr_a Thank you for your support! 🙌

And that's a wrap! We came back yesterday from the last event of the season with Ratecard in Le Touquet. It was a wonderful event full of great conversations. Thanks to all participants for all the great feedback on our solutions, the fun times spent with so many great people and I'm looking forward to do business with all of you! Stay tuned as we have some things coming up for the French market in the coming weeks! A big thanks to Maya KHAZAKA, Yacine BOUJDI-HIRCH 🍉 from NetMedia Group, Monica Alvarez Féola from TimeOne Isoskèle, André Dutard & Hicham Loukili from Altice Media, LAMRANI Yannis, Laurie Laborde from Good Light, Thomas Duchazaubeneix from PlanetMedia, Houda Belmanaa & Astrid MAZOUE, Thomas Tritsch from Candypeak, Denis Moulin from dentsu, Thierry Philippet from Groupe NGPA, Hakim M. HATTOU, Vitor Dourado and Ricardo Pedro from Havas Media Network, Nonsie Mtimkulu, Joanna Burton, 🚀 Sam H. from Mediadrive, Youssef Rezgui, Eric TOURI from Publicis Media Connect, Julien Hermetet, Bastien Deleau & Elliot Deredec from Prisma Media, Alice Pottiez, Grégory L., Vincent Saccomanno and many more in comments!

We're proud to announce that C Wire has received the prestigious SEF.Growth High Potential Label from the Swiss Economic Forum! This achievement highlights our exceptional growth potential and innovative approach in reshaping the advertising industry through AI. Our Co-Founder, Rui de Freitas, says: “This award showcases our successful development and promising future. I am incredibly proud of our team’s hard work.” Joining the ranks of esteemed companies like Planted and On , this recognition affirms our commitment to excellence and opens doors to invaluable growth opportunities. Thank you, Swiss Economic Forum & SEF.Growth, for this honor. Here’s to the future of AI-driven advertising! A special thanks to Madhur 'Maddy' A., Peter Hostettler, Lukas Gysin and Christoph Bernhard for the intense work and enjoyable deep dive into our business :) #Growth #AdTech #AI #SEFGrowth #TeamPride #Milestone #Advertising

Ratecard #Interviews #CannesLions 2024 Retrouvez l'interview de Rui de Freitas, Co-Founder de C Wire que nous avons eu le plaisir d'accueillir dans notre superbe headquarter durant les Cannes Lions et que nous serons ravis de retrouver à nouveau au Touquet cette semaine ! Rui de Freitas "𝘕𝘰𝘶𝘴 𝘢𝘷𝘰𝘯𝘴 𝘥𝘦𝘴 𝘳𝘦́𝘧𝘭𝘦𝘹𝘪𝘰𝘯𝘴 𝘤𝘰𝘯𝘤𝘦𝘳𝘯𝘢𝘯𝘵 𝘭𝘦 𝘤𝘰𝘯𝘴𝘦𝘯𝘵𝘭𝘦𝘴𝘴, 𝘯𝘰𝘶𝘴 𝘳𝘦𝘮𝘢𝘳𝘲𝘶𝘰𝘯𝘴 𝘲𝘶𝘦 𝘴𝘶𝘪𝘷𝘢𝘯𝘵 𝘭𝘦𝘴 𝘱𝘢𝘺𝘴, 𝘭𝘦𝘴 𝘮𝘢𝘳𝘤𝘩𝘦́𝘴 𝘢𝘶 𝘜𝘒 𝘦𝘵 𝘦𝘯 𝘍𝘳𝘢𝘯𝘤𝘦, 𝘤'𝘦𝘴𝘵 𝘶𝘯 𝘴𝘶𝘫𝘦𝘵."