GUURU Solutions

Just a few months in, and Canyon Bicycles US’s Guurus are excelling! 🔥🔥🔥 “I have really enjoyed being a Guuru for Canyon Bikes. It has allowed me to share my passion for cycling with others and help guide them to new bikes, fixing their bikes, and purchasing gear,“ says Kyle Gold. Kyle is a Canyon US Guuru who consistently gets 5-star ratings for his cycling advice. Thank you, Kyle, for your dedication and for helping other cyclists thrive! 🚴♂️🔧 #HumanizeYourBrand #SharingPassion #CyclingCommunity #CanyonBikes #CustomerExperience #PassionForCycling #CommunityAdvice

We’re incredibly proud of the work our team is doing to redefine what User-Generated Content can be. Rafaela Ruf has just shared an insightful blog on how Community Content is leading the way in creating the most trusted, customer-driven content out there. As brands navigate the balance between AI and human connection, Community Content is the key to building trust and authenticity. Check out Rafaela’s blog to learn more about how this innovative approach is helping brands like Bike Angebot and Casando harness the power of their communities to enhance the shopping experience. EN 👉 https://lnkd.in/dmDgpmW8 DE 👉 https://lnkd.in/dC_3dsyK #UGC #CommunityContent #eCommerce #Trust #HumanizeYourBrand #SharedPassion

Canyon’s Community Advice chat has only been live since June in the US, but their Guurus are already making a big impact! 💫 Meet Joshua Hagedorn, a thriving Canyon Guuru who consistently receives excellent feedback on his advice. We asked Josh about his experience as a Canyon Bicycles US Guuru: “I have always loved Canyon bikes, so when I got an email to be a Guuru, I jumped at it. Being a Guuru is a great way to share my passion with others and make some money on the side," says Josh. “My passion for cycling started about five years ago. I love that it is great exercise and an awesome way to get outside." Thank you for sharing your passion and expertise, Josh, and happy cycling! 🚴♂️ 🔧 #HumanizeYourBrand #SharingPassion #CyclingCommunity #CanyonBikes #CustomerExperience #PassionForCycling #CommunityAdvice

✨ The true magic of community lies in uniting people around their shared passion. ✨ Events like #ZuriCrit remind us of the power of coming together to celebrate what we love.

🙌 "This historic moment shows what we can achieve when we work hand-in-hand with our athletes." 🙌 Way to go Canyon Bicycles US!

🌟 We’re excited to share some fresh UGC insights from our Head of Product, Rafaela Ruf! 🌟 Rafaela recently updated her blog on the power of User-Generated Content (UGC) in eCommerce, and it’s packed with new strategies and real-world examples from our work at GUURU. In the post, Rafaela: ✔ Tackles the common challenges brands face when trying to source high-quality UGC. ✔ Introduces a smarter, easier way to consistently generate and leverage UGC. ✔ Shows how we’re turning live customer conversations into authentic, impactful content that truly resonates with shoppers. Rafaela’s blog gives you an inside look at how we’re helping brands elevate their product pages with content that matters. Check out the full post: EN 👉 https://lnkd.in/d-g8XKAK DE 👉 https://lnkd.in/dwpXnVkS Let’s continue to empower brands with content that genuinely connects! 🚀 #UGC #eCommerce #CustomerEngagement #CommunityContent #HumanizeYourBrand #SharingPassion

In this genuine conversations, two skiers connect. ✨ ⛷ Karli's advice isn’t scripted; it’s based on his personal experiences. Karli is a passionate skier. He's also a big Atomic fan who's qualified to offer genuine, personal and relatable advice in real-time. In this conversation he's chatting to a visitor on Atomic's online store. ❓ How do you measure the impact of live customer conversations like this? With KPIs like ✔ customer engagement, ✔ sales conversions, and ✔ customer satisfaction following Guuru conversations. For the detailed numbers, check out Chris Apostel's blog 👉 https://lnkd.in/dBbww9VD #SharingPassion #HumanizeYourBrand #CustomerConversations #BrandCommunity

How a Summer Weekend is Well Spent! ☀️ Last weekend, we enjoyed participating in a standout community event organized by pro cyclist Silvan Dillier in Switzerland. Joined by industry leaders Dirk Dammert (Canyon Bicycles GmbH), Gianluca Ubezio & Enrico Ruzza (Rossignol Group), André Roth (BMC), Lars Keßler (Kalkhoff Bikes), Canyon-Guuru Dominik, and our own cycling enthusiasts Jutta Stienen & Chris Apostel, we were part of a vibrant and connected cycling community. Among the highlights of the event were: 🍲🍷 Enjoyed a lovely dinner & wine tasting session. 🍿 Watched the Olympic Road Race with live commentary from Silvan. 🚴 Rode the Gipfel GranFondo with 300 like-minded individuals. 😋 Relished delicious cakes at various food stations. 🤪 Exhausted but proud of our collective achievement. Kudos to all participants, Silvan, Cornelia, and the entire organizing team 👏! You’ve mastered fostering a strong sense of community and belonging. Well done!   #community #sharingpassion #beinghappy

🌟 What's the grand vision for Community Content (UGC extracted from real customer conversations)? "For me, it’s all about making the passionate connection between brands and their loyal customers visible," says Product Manager Matthias Pons. Curious to learn more? 💡 Dive into the full interview to read more insights and to hear Rafaela Ruf's thoughts the grand vision as our Head of Product. Read the full blog post here: EN 👉 https://lnkd.in/dMtPZiVA DE 👉 https://lnkd.in/d7yaXMgR #CommunityContent #UGC #UserGeneratedContent #HumanizeYourBrand #SharingPassion

So much has happened in the 6 years since you've joined us on this community-powered mission! 🚀 Thanks Chris Apostel for taking a moment to reflect on these jam-packed years. 💛 Here's to many more milestones! 🍻