LEXR hat dies direkt geteilt
Hello founders! 👋 Welcome back to Friday for Founders! Today, we’re diving into Trademarks and how they protect your brand identity 🛡️ What is a Trademark? Trademarks cover your brand name, logo, and slogan. Keep in mind that domain names aren’t protected as trademarks, but securing your domain early is crucial since your website is often the first touchpoint for your brand. How to choose your Trademark? Before finalizing your brand name or logo, do your research: ▪️ Check the commercial register ▪️ Search the Swiss Trademark Database ▪️ Look into international trademark registers ▪️ Verify available domain names Avoid descriptive names (e.g. “creamy” for an ice cream brand), as they are harder to protect. How to protect your Trademark? ➡️ Register: Register your brand name, logo, and domain in the regions relevant to your business. ➡️ Renew: Trademarks need to be renewed every 10 years in Switzerland and be renewed indefinitely. Don’t forget this, or you risk losing your protection. ➡️ Monitor: Keep an eye out for any misuse of your trademark and take action if needed. Remember, trademark registration is geographical. Registering in Switzerland won’t protect your brand in the EU or USA. Focus on the regions that matter most to your business—global coverage can be costly. Got questions? Feel free to reach out to me via DM. Episode 9 Teaser: Terms & Conditions. Next week, we’ll dive into terms & conditions and why they’re essential for your business. Stay tuned and see you next week!