Diego Engers Moreira

Responsible for the cross-functional company wide seasonal toolbox strategy and deployment for fall/winter and spring/summer seasons globally, with the comprehensive strategy and tools for markets to implement and execute the brand and business strategy for the season. Wholesale channel success accountability within Brand Management team. Leading a team of 2 Senior Brand Managers.

Focus on driving brand elevation and business performance in a holistic way as a global business partner to local General Managers. Responsible to drive brand and overall business mid-term planning & ensure successful rollout of global strategy in a consistent and elevated omni-channel execution. Achievements: business performance turnaround in UK and South Korea with bespoke strategy. Special projects: leadership to deliver first Swarovski Flagship store in South Korea (Seoul).

Focus on driving brand elevation and business performance in a holistic way as a global business partner to local General Managers. Responsible to drive brand and overall business mid-term planning & ensure successful rollout of global strategy in a consistent and elevated omni-channel execution. Achievements: new brand strategy implementation / transformation within Emerging Markets, catering to specific needs in key markets. Special projects: support for local campaigns development (such as… Mehr anzeigen

Focus on driving brand elevation and business performance in a holistic way as a global business partner to local General Managers. Responsible to drive brand and overall business mid-term planning & ensure successful rollout of global strategy in a consistent and elevated omni-channel execution. Achievements: new brand strategy implementation / transformation within Emerging Markets, catering to specific needs in key markets. Special projects: support for local campaigns development (such as Ramadan, Diwali); promotional and pricing strategy customization; Ecommerce channel development and growth support. Weniger anzeigen

Owner of consumer experience strategy and toolbox development in listed channels, making sure consumer needs are addressed in a holistic way (brand, product assortment, commerciality, overall store experience, online integration).

Overall brand and P&L management for 2 brands in both mass and premium Personal Care, leading a team of 4. Achievements: premium Oral Care brand launch in Brazil with consumer and professional Marketing. Double-digit growth for the category (20%+) in Brazil in 2015 gaining market share, reverting declining trend due to leadership in integrated brand planning with cross functional support teams and 360 activation plan execution.

Global project leader for disruptive innovation in Personal Care/Skin Cleansing: automatic self-foaming hand wash product – a first for Unilever globally. Achievements: delivered consumer research for product concept, product in use test and packaging eye tracking research to define final product technical and formulation specifications, confirming product feasibility.

o Brand Development LATAM: leadership in product innovation and communication development. Achievements: complete portfolio re-launch to drastically improve the category profitability. Full range architecture new product development to launch (~20 SKUs), including concept research / packaging research / new portfolio consumer validation through purchase intention study.
o Brand Building Brazil: overall brand management. Achievements: brand’s 70th anniversary 360 activation campaign (assets… Mehr anzeigen

o Brand Development LATAM: leadership in product innovation and communication development. Achievements: complete portfolio re-launch to drastically improve the category profitability. Full range architecture new product development to launch (~20 SKUs), including concept research / packaging research / new portfolio consumer validation through purchase intention study.
o Brand Building Brazil: overall brand management. Achievements: brand’s 70th anniversary 360 activation campaign (assets production, media plan, PR, digital, consumer and trade promotions, OOH and activations). Contributed to category double-digit growth.
o Sales / Customer Development Brazil: indirect channel management and development. Achievements: strategic review of Distributors network (performance and capabilities) to deliver the long-term category growth ambition. Weniger anzeigen