Esther Meierhofer
Senior Product Manager, CX/UX Expert, MarCom & CRM Professional
Winterthur, Zürich, Schweiz
1011 Follower:innen
500+ Kontakte
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Digital versierte Betriebsökonomin, Vertiefung in Wirtschaftsinformatik, Recht und Marketing, Master in Prozessmanagement (Six Sigma Black Belt) und Expertise Design Thinking, UX/CX Marketing, CRM und Product Management. Erfahrung in Bereichen wie:
Online-/offline Marketing, Kampagnen Management, Performance Marketing, Lead Management, Customer Life Cycle Management, Kundenentwicklung, Kundenwert, Multi Channel Marketing, Omni Channel Marketing, Customer Relationship Management (CRM), Customer Journey, Customer Experience, User Experience, Customer Segmentation, NPS, Product Managment, 7P's, Product Development, Product Innovation, User Centered Design, SEO, Local SEO, Marktforschung, Mobile Finance, Online Banking, Mobile Banking, Trigger Kampagnen, Kontakt Strategie, Content Strategie, Call Center, Service Center, Customer Care, Loyalty Management, Loyalty Programme, Prevention, Retention, Churn, Retargeting, Six Sigma Black Belt, Outsourcing, Project Management, Business Development, Business Reengineering, Process Consulting, Process Management, Process Reengineering, Business Cases
Branchen: Retail, FMCG, Finanzen, Bank, Versicherung, Telekommunikation, Government
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