Ivan Ostojic

In 2024, the messaging format called Rich Communication Services (RCS) is poised to take a quantum leap as nearly 1.5 billion iPhone users gain access to the interactive messaging protocol. This development holds promise for improved customer communications, bridging the gap between iOS and Android users and offering enhanced messaging capabilities.

Every successful business outgrows the foundation it was built on. As a company expands, growth brings more complexity and managing core operations becomes its own challenge. I am navigating this path as Chief Business Officer at Infobip, a classic bootstrapped company that has grown from a family business in a garage to a global cloud communications company with $1.75 billion in revenue last year. Along the way, I’ve learned many lessons that can help young companies build a solid foundation… Mehr anzeigen

Every successful business outgrows the foundation it was built on. As a company expands, growth brings more complexity and managing core operations becomes its own challenge. I am navigating this path as Chief Business Officer at Infobip, a classic bootstrapped company that has grown from a family business in a garage to a global cloud communications company with $1.75 billion in revenue last year. Along the way, I’ve learned many lessons that can help young companies build a solid foundation and set up for long-term success. Here are five of them. Weniger anzeigen

To date, businesses have used artificial intelligence (AI) to enhance the customer journey in areas such as customer support and content creation. As a result, while customer communications platforms have used AI capabilities such as machine learning and natural language processing, many communications platform as a service (CPAAS) providers have yet to fully integrate AI into their offer. Yet, with businesses and brands realizing AI can transform the customer journey, this is changing.

The most exciting opportunity for businesses to grow using artificial intelligence is using it to change the way they interact with customers. Even before generative AI was in the news, innovators were developing and using AI solutions, some were looking at business operations, and some using its potential for new services and offerings.

But what I observe is that so many are unfortunately at an AI crossroads, not sure where to deploy and what business benefit to focus on. Customer… Mehr anzeigen

The most exciting opportunity for businesses to grow using artificial intelligence is using it to change the way they interact with customers. Even before generative AI was in the news, innovators were developing and using AI solutions, some were looking at business operations, and some using its potential for new services and offerings.

But what I observe is that so many are unfortunately at an AI crossroads, not sure where to deploy and what business benefit to focus on. Customer communication is the first stop to power business growth through AI. In this article on The Edge Singapore, I'm sharing my views on this topic. Weniger anzeigen

In 2024, I believe we will see unprecedented changes in customer experience, facilitated by the interplay of two trends: end-to-end customer journeys taking place on a single messaging app or digital channel, and the continued rise and evolution of generative artificial intelligence (AI) toward interactive AI. As these developments come into play, the customer experience should become richer, more intuitive and, ultimately, more profitable.

SMS marketing is becoming increasingly central to business marketing strategies, both in the U.S. and globally. With the latest developments in generative artificial intelligence (AI), we’re at the crest of a wave in customer communications. Messaging is the perfect vehicle to ride this, yet the recent proliferation of spam messages is causing havoc for carriers, consumers and brands alike. What’s going on? And how can the industry steer clear of these choppy waters?

The question for business leaders is how to emerge from the crisis with fortitude, recover revenues, and accelerate growth.

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That’s one area where Europe may be well… Mehr anzeigen

The question for business leaders is how to emerge from the crisis with fortitude, recover revenues, and accelerate growth.

MOST POPULAR INSIGHTS
COVID-19: Implications for business
The future is not what it used to be: Thoughts on the shape of the next normal
From surviving to thriving: Reimagining the post-COVID-19 return
Beyond coronavirus: The path to the next normal
Consumer sentiment evolves as the next “normal” approaches
That’s one area where Europe may be well positioned to thrive. The innovative spirit once responsible for blockbuster inventions like the automobile, jet engine, computer, television, and the worldwide web responded quickly to the current healthcare crisis. Bosch Healthcare Solutions2 developed a fully automated molecular COVID-19 test, inventor and entrepreneur Sir James Dyson designed an innovative ventilator for coronavirus patients in just ten days,3 and a Spanish consortium repurposed its 3-D printers to make emergency respirators.4 And with the region’s unique innovative assets and ideas, and its long-standing commitment to research and development as a source of differentiation, so much more is possible. Weniger anzeigen

Blueprint for success for Digital Therapeutics in Pharma

Thanks to technology advances, some companies may reap real benefits from quantum computing in five years. What should you do to prepare for this next big wave in computers?

To guard against disruption, established companies should launch new businesses that have start-up–like freedom—along with access to advantages that start-ups usually lack.

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This research work was featured in global scientific and daily press… Mehr anzeigen

This research work was featured in global scientific and daily press, e.g.,

http://www.sciencedaily.com/releases/2014/05/140519160525.htm

http://www.redorbit.com/news/health/1113150097/longevity-influence-by-sense-of-taste-052014/

http://news.yahoo.com/healthy-aging-may-taste-163420530.html

http://www.huffingtonpost.com/2014/05/20/taste-buds-longevity-_n_5358227.html?utm_hp_ref=food&ir=Food

http://www.dailymail.co.uk/sciencetech/article-2632862/Can-TASTE-BUDS-determine-long-youll-live-Study-finds-losing-ability-identify-foods-boost-life-expectancy.html
Weniger anzeigen

This research work was featured in global scientific and daily press… Mehr anzeigen

This research work was featured in global scientific and daily press, e.g.,

http://www.sciencedaily.com/releases/2014/05/140519160525.htm

http://www.redorbit.com/news/health/1113150097/longevity-influence-by-sense-of-taste-052014/

http://news.yahoo.com/healthy-aging-may-taste-163420530.html

http://www.huffingtonpost.com/2014/05/20/taste-buds-longevity-_n_5358227.html?utm_hp_ref=food&ir=Food

http://www.dailymail.co.uk/sciencetech/article-2632862/Can-TASTE-BUDS-determine-long-youll-live-Study-finds-losing-ability-identify-foods-boost-life-expectancy.html Weniger anzeigen