Maxine Lim

Key Responsibilities:
Spearheads corporate media, digital and crisis communications to protect & strengthen corporate reputation for Nestlé Malaysia. Nestlé Malaysia has a turnover of over RM5.5 billion (USD $1.3 billion) with over 4,000 staff, and six factories throughout the nation. Responsibilities include developing media communications materials including press releases, briefing documents, position statements, etc., as well as briefing Chief Executive Officers, Chief Financial Officers… Mehr anzeigen

Key Responsibilities:
Spearheads corporate media, digital and crisis communications to protect & strengthen corporate reputation for Nestlé Malaysia. Nestlé Malaysia has a turnover of over RM5.5 billion (USD $1.3 billion) with over 4,000 staff, and six factories throughout the nation. Responsibilities include developing media communications materials including press releases, briefing documents, position statements, etc., as well as briefing Chief Executive Officers, Chief Financial Officers and Senior Management team for media interviews. Also overseeing management of corporate digital and social media assets.

Key Achievements
 Strategised and implemented media plan to strengthen public perception of the Company’s sustainability and community development efforts.
 Key counsel and advisor in addressing negative public perception during crisis.
 Led business communications that positioned the Company as one of the strongest companies listed on the Kuala Lumpur Stock Exchange in Malaysia.
 Advisor for public relations campaigns of over 14 brands.
 Expanded audience reach for corporate social media assets: Corporate Website, Corporate Facebook.
 Lead chair in industry-level Communications working group for the Federation of Malaysian Manufacturers – Malaysian Food Manufacturing Group, representing over 78 companies in Malaysia: Weniger anzeigen

Key Responsibilities:
Communications & employee engagement lead for global pilot project to implement an Enterprise Resource Planning (ERP) solution across all operations, impacting the USD $2.42 billion business in Malaysia. Responsibilities included: Strategising communications and stakeholder management plan, developing weekly newsletters, video interviews, speeches, promotional posters, booths, communication buntings and organising corporate engagement activities and events.

Key… Mehr anzeigen

Key Responsibilities:
Communications & employee engagement lead for global pilot project to implement an Enterprise Resource Planning (ERP) solution across all operations, impacting the USD $2.42 billion business in Malaysia. Responsibilities included: Strategising communications and stakeholder management plan, developing weekly newsletters, video interviews, speeches, promotional posters, booths, communication buntings and organising corporate engagement activities and events.

Key Achievements:
Strategised and implemented solid communications and employee engagement plans that ensured the successful Go-Live of ERP Solution on time, and in full without disruption to the Company’s critical processes of purchasing resources, manufacturing, transporting goods, receiving payment, and selling of its products. Received Company’s employee ‘Everest Award for Outstanding Performance’ in 2012.

Key success drivers included:
 Developing a framework to communicate and engage employees on progress updates, the change management journey, stakeholder management, as well as system stabilisation.
 Strategising and implementing project branding, such as the campaign theme and stakeholder messages, which better facilitated the change management journey.
 Strategising and developing individual communications and engagement plans for various project workstreams, requiring an end-to-end understanding of the ERP roll out. Weniger anzeigen