Cookies and Similar Tracking Technologies Notice

This Cookies and Similar Tracking Technologies Notice (this “Notice”) provides you with general information about Cookies and Similar Technologies, as these terms are defined below (collectively, “Tracking Technologies”), as well as how and for what purposes Cloudinary Ltd. and its affiliates (“Cloudinary” or “we”) use such Tracking Technologies on the Cloudinary website (“Website”) and Cloudinary’s SaaS media optimization solutions (“Services”).

Please take the time to read this Notice, which forms an integral part of the Cloudinary’s Privacy Policy. If you have questions or comments, you are welcome to contact us at: privacy@cloudinary.com.

What Are ‘Cookies’?

“Cookies” are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.

Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.

For What Purposes Are Cookies Being Used?

Cookies are used in numerous ways. For example, when analysing traffic to a website or tracking users’ browsing behaviour.

Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details, or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.

What Are ‘Session’ and ‘Persistent’ Cookies?

“Session Cookies” are removed from your device once you close your browser session.

“Persistent Cookies” last for longer periods on your device – after you close your browser session.

A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.

In this Notice, we refer to both Session Cookies and Persistent Cookies as “Cookies”.

What Are ‘First-party’ and ‘Third-party’ Cookies?

First-party cookies are set directly by the website that the user is visiting. For the purpose of this Notice, these are cookies that are set directly by this Website.

Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Notice, these are cookies that are set by service providers of this Website.

What Are ‘Similar Technologies’?

Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analysed.

In this Notice, “Similar Technologies” means any technology other than Cookies that reads or attempts to read, records, stores, accesses, or in any other way learns or attempts to learn information on a user’s device.

Similar Technologies include, for example: HTML5 local storage, Local Shared Objects, Canvas, CSS and other fingerprinting techniques, clear gifs (web beacons) and tracking pixels, ‘Evercookies’, HTTP headers, user agent strings, scripts, ETags, social networking widgets, SDKs (software development kits), graph APIs (application programming interface), plugins, and more. 

For example, many companies, including us, conduct electronic marketing and incorporate a tracking pixel in email messages. The pixels record information including the time, location and operating system of the device used to read the email.

Does Cloudinary Use Tracking Technologies?

Cloudinary uses Session Cookies, Persistent Cookies and Similar Technologies as part of your experience on this Website, so that we can facilitate the use of the Website’s features and tools, keep track of your preferences, improve your experience with our Website, for web analytics and for marketing purposes.

Some Tracking Technologies are strictly essential for the operation of this Website and Services while others help to improve our services and marketing activities. 

The same rules go for all Tracking Technologies that we use:

  • Transparency – we will be transparent and disclose Tracking Technologies that we use on our Website and or Services, in accordance with applicable law.
  • Choice & Consent – where required under appliable law, we will not make use of any Tracking Technology that is not strictly essential for the operation of our Website and/or Services without your prior consent. You can find additional details below. 

Our detailed Tracking Technologies table is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use, and will provide you with choices, in accordance with applicable law, regarding which Tracking Technologies we use.

Additionally, when a Tracking Technology contains personal data, then the Cloudinary Privacy Notice applies as well.

Yes, with respect to the Tracking Technologies that are not strictly essential for the operation of this Website and/or Services, as further indicated here. For essential Tracking Technologies consent is not required under applicable laws, as otherwise, we would not be able to serve you with the Website and/or Services.

If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with as similar level of services as we can.

You can also withdraw your consent to our use of non-essential Tracking Technologies at any time, as further detailed below.

Can I Manage My Tracking Technologies Preferences?

Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.

You can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.

In addition, you can manage your Tracking Technologies preferences and withdraw your consent through our Tracking Technologies table.

To find out more about cookies, including how to see what cookies have been set, you can visit the following websites:

 www.aboutcookies.org and www.allaboutcookies.org.

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. This Website does not respond to DNT signals.

Change to This Notice

We may update this Notice from time to time. If the updates have minor if any consequences, or if they are mandated by applicable laws, they will take effect immediately, or as required after we post a notice on the Website, Services or provide notice through email. Substantial changes will be effective 30 days after we initially posted the notice.

Tracking Under US Laws

This notice also applies to users of the Website and/or Services who reside in the State of California and other applicable US states. This notice also serves as a disclosure under the California Invasion of Privacy Act (CIPA), and any similar laws and regulations of a US state regulating the recording of communications and wiretapping, provided it is required.

Last updated on April 18, 2024.