Anomaly

Lots to celebrate today as one Anomaly veteran Aisea Laungaue expands his role into global partner and executive strategy director while another longtime Anomaly Amanda Feve returns to take the reins as partner and CSO of our LA office, leading alongside Khara Wagner and Josh Fell. Added to that, we've had the wonderful Finnian O'Neill join as managing director. A strong evolution of an office under exceptional business leaders! Read more about it below.

Gorgeous, sleek, timely (and timeless) - RIMOWA always does it right.

🚀 🚀 🚀 NEW WORK 🚀 🚀 🚀 SPEEDO BRAND TRANSFORMATION 🌊 An absolute dream brief and privilege to transform & evolve one of the most iconic brands ever - one that has occupied a space in my heart ever since that first toe dip in the pool. There's so much to unpack and I would love to expand on every little choice we made in the evolution... But in summary our guiding brand thought was 🏊♀️ 'For the Love of swim' 🏊♂️ Putting the swimmer at the heart of every single design decision. Seeing the new logo perform at the olympics has to be a highlight of the year so far. A monumental work of love and dedication from the team at Anomaly that helped craft it throughout the process 🥇

Severe Olympic fever is sweeping the globe once again, and so it's the perfect time to share this ultra chic, ultra fresh...refresh for Speedo. "We partnered (with Speedo) to create products for every body; through product innovation and trend-forward designs. From elite athletes to beginners in swimming – our work embraced all audiences, allowing them to fall in love with swimming in a way that was personal and meaningful to them.” - Clara Mulligan, Head of Design, Anomaly Europe.

Here at Anomaly Berlin, we’ve got a lot of exciting things in the works for the likes of Gaggenau, Aston Martin, tonies, Lipton and more. But today, we’re proud to have helped promote the launch of the debut album of A Song For You, the Berlin based vocal ensemble consisting of over 50 artists from around the world. It’s one of our “Deviations” for the year in which we challenge ourselves to go beyond providing answers to our clients, and instead ask questions within our community. Over the last few months, we've been inspired by the album's title "Home", and have been thinking about what that really means for those here in Germany from migration backgrounds - especially given the recent political rhetoric. Last week, the group played an emotional performance at C/O Berlin Foundation as part of the Tyler Mitchell Exhibition, “Wish This Was Real”, including a reclaiming of the right-hijacked song “L’Amour Toujours”.  We also designed the official merch for the C/O Berlin exhibition, with all proceeds going towards refugees seeking housing in Berlin. Additionally, a 1/1 version of the long sleeve that doubles as a wearable ticket for lifelong admission to C/O is currently being auctioned off in their bookshop. That leads us back to “Home”, which is out today. We’ve been working on a short film exploring the album's thesis further - that maybe home is really about what we find in each other. Shot in part at the iconic ICC in Berlin, it comes out in July. For now, enjoy the lovely teaser directed by Stini Roehrs. https://lnkd.in/eqBuXcyF   Congratulations to Dhanesh Jayaselan and A Song For You on the release, their four star review in the Guardian, and for inspiring more questions than answers at Anomaly Berlin. https://lnkd.in/ea9AMsiQ Eric Kim Lina Rode Fabiot von Falkenhayn Ali Kneer Simon Owen Molly Dyson WA PRODUCTIONS Omar Khairy Niclas Moos Sian Iles (she / her)

Many highlights from last week in Cannes with the Anomaly team, but it's hard to beat a moment when personal and professional passions beautifully align. Such a treat to share the stage with England goalkeeper Mary Earps - an absolute football legend and genuine trailblazer in women's sports. A great panel on the topic of 'win-win sponsorships' with Jay Prasad from Relo Metrics and Jovana Grujičić (Obradović) from Channel Factory. #SportBeach Stagwell Cannes Lions International Festival of Creativity

We are incredibly excited and proud to have been selected by General Motors to represent the iconic Chevrolet brand and business. In reality, this is a triumph for high performance collaboration -- within Anomaly, and crucially between Anomaly and GM. Here we go...

Why settle, when you can drink interesting? Decidedly chic work from the London team for Seedlip Drinks.

Working with the brilliantly sharp team at Topgolf is a win in itself. But when we get to further evolve our equally fun and smart 'Come Play Around' campaign together with the introduction of two new brand ambassadors - who happen to be puppets expertly crafted by Jim Henson's Creature Shop - it's a pure delight. Meet Chaz Mulligan and Birdie Baker, Topgolf's newest sportscasters. Their first task was to let everyone know this summer you can book a weekday reservation at Topgolf and receive 30 minutes of FREE gameplay. It's called Free:30. But for now, here are some outtakes. Thanks (as always) to Geoff Cottrill and the entire Topgolf team.

Book recos! Dive in. Thanks to Ewan Larkin for gathering top reads from leaders across the industry. Weekend sorted.