Smaato (Now part of Verve)

Advertising channels are changing across the industry. How will you outperform your competition? Connect with Smaato and Verve at DMEXCO 2024 to discover the latest innovations. Book a meeting with our team 👉 https://hubs.la/Q02M8fkV0

🚨 New case study alert! Find out how GADSME leveled up with Prebid and new private marketplace segments to drive 8X revenue and 242% higher fill rates. Huge thanks to the team at Gadsme for sharing their story and inspiring results! Get the full scoop: https://hubs.la/Q02J1WV70

It's already almost time for #ChinaJoy! Be sure to stop by Smaato's booth, or book a meeting with our team. See you in Shanghai! Request a meeting: https://hubs.la/Q02H8fDj0

This month marks one year since the launch of the Transparency & Consent Framework v2.2 from IAB Europe (TCF v2.2). In our conversation with Achraff-Nour Meski of Sourcepoint, we uncover the opportunities, best practices, and strategies for successful CTV monetization in compliance with TCF v2.2. Huge thanks to Achraff-Nour for sharing his expertise on this fascinating topic! https://hubs.la/Q02y019J0

🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Our own Stafaniya Radzivonik (马小旭) breaks it down into 5 straightforward steps, with the latest industry data to back it. Check it out 👇 https://hubs.la/Q02sLH900

Headed to MAU Vegas next week? Catch Smaato and the Verve Group team at the Wynn Hotel on April 3! Snag your invite: https://lnkd.in/gGzQe7Rc #MAUVegas2024

MAU Vegas is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about how to: 🎯 Recapture addressability with Anonymized Targeting on Mobile (ATOM). 💸 Elevate monetization with new video monetization features. 📲 Accelerate user acquisition with SKAN insights and strategies. Request a meeting here: https://hubs.la/Q02q0ljs0

🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVZYp0

Looking forward to d3con in a few weeks! Our own Elisa Schwuchow is a featured expert on IAB Europe's panel, "How AI is transforming programmatic advertising." Moderated by Jörg Vogelsang, the panel also features: Sebastian Grantz of Google Maximilian Nolte of Microsoft Sara Sihelnik of Quantcast More info and registration here: 🔗 https://hubs.la/Q02mh4SQ0

What are the latest trends in the app market? Our friends at Apptica just published an invaluable resource for app marketers and developers -- give it a read! 📊 Huge thanks to Apptica for the opportunity to contribute, and a special shoutout to our own Stafaniya Radzivonik (马小旭) for sharing her valuable insights. 👏