To support its linear TV activity, Dirk Rossmann GmbH added connected TV (CTV) on our platform, leveraging the brand’s first-party data to gain the precision that traditional TV advertising lacks. Adding first-party data to CTV proved to be a gamechanger: https://bit.ly/3MMODJH
The Trade Desk
科技、信息和网络
Ventura,CA 206,015 位关注者
We’re committed to making digital advertising better, because the future of the open internet depends on it.
关于我们
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- 网站
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http://www.thetradedesk.com
The Trade Desk的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 1,001-5,000 人
- 总部
- Ventura,CA
- 类型
- 上市公司
- 创立
- 2009
- 领域
- Online Advertising、Real Time Bidding、Demand Side Platforms、Behavioral Targeting和Data Management Platforms
地点
The Trade Desk员工
动态
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Inside this edition of The Current: - This week kicked off the largest ad tech trial the industry has ever seen with the DOJ accusing Google of monopolizing the digital advertising market. We broke it all down with a handy explainer. - Room for all? Some sports teams are taking matters into their own hands when it comes to streaming local games. - Did you watch this week’s presidential debate? Those swing voters might not be so elusive after all... - CVS Media Exchange (CMX)’s Parbinder Dhariwal joins us on The Current Podcast to discuss how the nascent world of retail media has an opportunity when it comes to DEI.
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In the latest episode of The Current Podcast, Parbinder Dhariwal, VP and GM of CVS Media Exchange (CMX), discusses CVS’ self-service advertising offering and the future of DEI initiatives in retail media. Listen: https://bit.ly/3MIdsX0 #retailmedia #advertising #marketing
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Could the uncertainty around the future of cookies be beneficial? We spoke with global marketing and agency leaders who think so: they have seized the opportunity to create strategies with enough signal without cookies to reach audiences confidently across channels. Learn more in our Identity Innovators Report: https://bit.ly/3Zdatxs
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The NFL will exclusively stream at least one game a week this season, as Amazon Prime Video, Netflix, Peacock and ESPN are all streaming partners. Live sports rights in the U.S. are estimated at $30 billion in 2024, according to a report with S&P Global, with more of those rights moving to streaming. This week on The Current Report, Chris Brooklier speaks with the author of that report, Scott Robson, about why rights have gotten so expensive and why it's changing the TV landscape. #livesports #streaming #advertising
The Current Report
link.chtbl.com
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We invite ambitious people everywhere to join us in shaping the future of advertising — whether you’re looking for an opportunity to work with the world’s biggest brands, help innovate our industry-defining platform, or anything in between. And while we’ve achieved some amazing things with our technology, our people will always be our greatest asset. Want to join us? Apply today: https://bit.ly/3XB3JYZ #WeAreTheTradeDesk
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Inside this edition of The Current: - Next week, the largest trial ad tech has ever seen is kicking off. We outline what to expect in the DOJ’s antitrust trial against Google. - We break down the sports media landscape in the U.S., including where rights stand for each major league and what advertisers need to know. - Political advertising is heating up, especially when it comes to swing states. - Season 10 of The Current Podcast is here! We kick off this new season with tactical advice from Stagwell Chairman and CEO Mark Penn for marketers to make the most of this election year.
All eyes on the Google ad tech trial
The Trade Desk,发布于领英
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To kickoff season 10 of The Current Podcast, Mark Penn, chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Listen: https://bit.ly/4cVySKS #marketing #politics #advertising
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Through a series of interviews, we explored the perspectives of global brand and agency leaders ahead of the curve — a group we refer to as Identity Innovators. These experts are motivated by marketers today having access to a range of tools to help drive relevance and addressability across channels in ways that cookies never could. Find out how these innovators are creating the new identity fabric of the open internet in our Identity Innovators Report: https://bit.ly/3Zdatxs