Units | 1 count |
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Brand | Oral-B |
Format | solid |
Age Range Description | Adult |
Country of origin | United Kingdom |
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Oral-B iO10 Electric Toothbrush For Adults, 1 Handle, 1 Ultimate Clean Toothbrush Head & Charging Travel Case, 7 Modes, 2 Pin UK Plug, Stardust White, Oral B IO Toothbrush
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Purchase options and add-ons
Brand | Oral-B |
Age range (description) | Adult |
Special feature | Travel Size, Pressure Sensor, Built in Tongue Scraper |
Power source | Corded Electric |
Item firmness description | Hard |
Colour | Stardust White |
Material feature | Sustainable |
Number of items | 1 |
Unit count | 1 count |
Included components | Charger, Travel Case |
About this item
- ADVANCED TECHNOLOGY: Switch to the Oral B electric toothbrushes, Oral-B's most advanced technology for 100% more plaque removal in just 1 week and even 300% more along the gumline (vs. a manual toothbrush).
- WHITER TEETH: Get whiter teeth from day 1 (by removing surface stains) with the Oral B io toothbrush, featuring the iO dentist-inspired round brush head.
- PERSONALISED CLEAN: Get a personalised clean with iO Sense, offering real-time coverage, time and pressure guidance directly via the charger without opening your Oral B app.
- INNOVATIVE AI DETECTION: Fully maximise your coverage with our most innovative AI position detection that tracks where you brush across all 3 surfaces of your teeth with the Oral-B electric toothbrush.
- HEALTHIER MOUTH: Keep your mouth healthier for longer - join 8 out of 10 people that became better brushers thanks to the Oral B io toothbrush personalised guidance in just 1 week. Perfect as a travel toothbrush set.
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![Oral-B iO10 Electric Toothbrush For Adults, 1 Handle, 1 Ultimate Clean Toothbrush Head & Charging Travel Case, 7 Modes, 2 Pin](https://images-eu.ssl-images-amazon.com/images/I/81Bdv0WrR6L._AC_UL116_SR116,116_.jpg)
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Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATIONS (2)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
ISCC PLUS certified products are created using raw materials like recycled plastics and bio-based materials, which can reduce fossil fuel consumption.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATIONS (2)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
ISCC PLUS certified products are created using raw materials like recycled plastics and bio-based materials, which can reduce fossil fuel consumption.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATIONS (2)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
ISCC PLUS certified products are created using raw materials like recycled plastics and bio-based materials, which can reduce fossil fuel consumption.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
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Sustainable Certifications
Products with trusted sustainability certification(s).
Product Certification (1)
![GreenCircle Certified: Certified Environmental Facts Label](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
GreenCircle certifies that a product has a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. These reductions are represented by GreenCircle's Certified Environmental Facts (CEF) label. The CEF label is a multi-attribute label that highlights sustainability achievements. It tells the complete sustainability story of products and manufacturing operations. Every attribute on the CEF label is third-party certified.
Product description
The iO 10 electric toothbrush with the revolutionary iO Sense smart charger personalises your brushing with real-time feedback, guiding you for perfect coverage, brushing time and brushing pressure for a delightfully effortless clean. It combines gentle micro-vibrations with a unique dentist-inspired round brush head for the feel of a professional purifying clean every day. Replace your Oral-B iO toothbrush head every 3 months for the best results.
From the manufacturer
Oral-B iO10 Electric Toothbrush - Stardust White
![B0B18VNWW5 1](https://m.media-amazon.com/images/S/aplus-media-library-service-media/ec1ca82d-7b46-4aa8-9bdb-52a2a5dbf28d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
![B0B18VNWW5 2](https://m.media-amazon.com/images/S/aplus-media-library-service-media/ea99dd02-face-41bb-84c6-13affb0d7274.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
![B0B18VNWW5 3a](https://m.media-amazon.com/images/S/aplus-media-library-service-media/38d4091b-763c-42f1-a540-0fb439cc274d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
Find the right brush for your personal needs
![]() Oral-B iO Series 10 | ![]() Oral-B iO Series 9 | ![]() Oral-B iO Series 8 | ![]() Oral-B iO Series 7 | ![]() Oral-B Genius X | |
Customer Reviews
|
4.3 out of 5 stars
50
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4.5 out of 5 stars
1,473
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4.6 out of 5 stars
67
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4.4 out of 5 stars
1,125
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Price
| £396.39£396.39 | — | £234.30£234.30 | — | — |
Artificial Intelligence
| ✔ | ✔ | ✔ | ✔ | ✔ |
Brushing Timer
| ✔ | ✔ | ✔ | ✔ | ✔ |
Pressure Sensor
| ✔ | ✔ | ✔ | ✔ | ✔ |
Bluetooth Connectivity
| ✔ | ✔ | ✔ | ✔ | ✔ |
Cleaning Modes
| 7 | 7 | 6 | 5 | 6 |
Surface Teeth Tracking
| 16 zones | 16 zones | 6 zones | 6 zones | ✓ |
Refill Reminder
| On display | On display | On display | On display | — |
Interactive Display
| Colour | Colour | Colour | Black & White | — |
iO Technology
| ✔ | ✔ | ✔ | ✔ | ✘ |
Magnetic Fast Charging
| ✔ | ✔ | ✔ | ✔ | ✘ |
Charging Travel Case
| ✔ | ✔ | ✘ | ✘ | ✘ |
3D Teeth Surfaces Tracking
| ✔ | ✔ | ✘ | ✘ | ✘ |
Product information
Technical Details
General Information
Additional Information
ASIN | B0B18VNWW5 |
---|---|
Customer Reviews |
4.3 out of 5 stars |
Best Sellers Rank | 11,325 in Health & Personal Care (See Top 100 in Health & Personal Care) 43 in Rotating Toothbrushes |
Delivery information: | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
Date First Available | 13 May 2022 |
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Product details
- Package Dimensions : 25.8 x 18 x 10.1 cm; 870 g
- Manufacturer : Procter & Gamble
- ASIN : B0B18VNWW5
- Item model number : 4210201435655
- Country of origin : United Kingdom
-
- Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
- Customer reviews:
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Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, appearance and ease of use of the toothbrush. They mention that it makes each cleansing session interesting and informative, with a great lesson in dental hygiene. They appreciate the travel case and the clear interface. Customers also like the weight, battery life, and tracking. Opinions are mixed on value.
AI-generated from the text of customer reviews
Customers are satisfied with the quality of the toothbrush. They mention that it makes each cleansing session interesting and informative, and provides a great lesson in dental hygiene. They also appreciate the dedicated app, which makes brushing their teeth enjoyable. Overall, customers are happy with the product's quality and functionality.
"...B, who’ve been innovating oral hygiene for many years, the toothbrush is a joy to use and takes a matter of minutes to be set up and ready for use..." Read more
"...however it does deliver a luxury experience through a comprehensive set of advanced features." Read more
"...The app is great, but I can't see myself using too many of the brush settings to be honest. I just want a decent clean...." Read more
"...Best feature is obviously big display on front. You can control most of settings from that position such an cleaning modes and settings to turn..." Read more
Customers are satisfied with the appearance of the toothbrush. They mention that it is very sleek, stylish, and has a neat and clear interface. They also appreciate the comfortable design and the big display on the front.
"...touches like the patterning on the handle, and the brush head design add to its attractiveness and make it something to see on your bathroom shelf..." Read more
"...The brush itself looks really good and comes with a colour display as well as detailed instructions that make for easy set-up and control...." Read more
"This Toothbrush looks lovely when you first get the box. High quality packaging which you would expect for a top end product...." Read more
"...I actually love whole design and idea. Beautiful color “stardust white” with black dust on rock-like color body...." Read more
Customers find the toothbrush very easy to use. They appreciate the simple, elegant design allied to sophisticated statistical features. They also appreciate the detailed instructions and clear interface. Customers also mention that the menu options are easily accessible on the handle or in the app.
"...I - Intuitive - Whilst we all know how to use a toothbrush it’s clear there is still scope to develop and improve our technique...." Read more
"...looks really good and comes with a colour display as well as detailed instructions that make for easy set-up and control...." Read more
"...It is easy to use straight out of the box, just plug it in, charge it and away you go...." Read more
"...It has a really neat and clear interface and works really well with the app that you download alongside it. Would 100% recommend this purchase." Read more
Customers like the case. They say it's a nice extra, high quality, and slim. The charging travel case is a great feature, making it easy to use on the go.
"...I just want a decent clean. I also like the travel case which was high quality and slim...." Read more
"...As an extra benefit, the charging travel case is a great extra." Read more
"...4. I love the carry/travel case. Nice looking and not too bulky5. I like the timer on the base and handleNEGATIVE6...." Read more
"...clean I have had from an electric toothbrush and the travel case with battery built in makes it easy to use on the go...." Read more
Customers like the weight of the toothbrush. They say it's a solid piece of equipment, not too bulky, and lighter than expected.
"...I also like the travel case which was high quality and slim...." Read more
"...Main unit is very heavy and feels super solid. Looks premium. Best feature is obviously big display on front...." Read more
"...The toothbrush is lighter than I expected and I love the feedback it gives me on the pressure of my brushing...." Read more
"...To start with the positives, I find the brush to be a solid, weighty piece of equipment...." Read more
Customers are satisfied with the battery life of the toothbrush. They mention that it charges really quickly.
"...I also like the travel case which was high quality and slim. Battery life is good, I charged it when I got it and it has lasted almost a full week..." Read more
"...The battery life is great and it charges really quickly. It also helps that it is quite a handsome addition to my bathroom!" Read more
"...The battery life is amazing, and so far two weeks between charge. Plus the charging hubs clock is a great new feature...." Read more
"...more expensive toothbrush and can really notice the difference, long battery life and very easy to use with good lighting to tell if brushin too..." Read more
Customers like that the toothbrush tracks their brushing and provides live coaching. They also appreciate the sophisticated statistical monitoring and information provision. Customers also mention that it knows which teeth they are brushing.
"...Simple, elegant design allied to sophisticated statistical monitoring and information provision all done seamlessly...." Read more
"...customisation of the brushing modes, but most importantly also tracks your brushing and provides live coaching via a bluetooth/wifi connection...." Read more
"...It also live tracking your cleaning pattern and creating report to help you understand how you cleaning and if there is anything to improve...." Read more
"...I am so impressed that it knows which teeth I am brushing (though sometimes it is wrong) and reminds me when I use too much pressure brushing...." Read more
Customers are mixed about the value of the toothbrush. Some mention it's expensive but value for money for quality, while others say it'll be worth it.
"...time the cost is relatively minor, however, it is still expensive at the point of purchase and whilst it will always be down to the individual to..." Read more
"...an upgrade on my old toothbrush and it’s definitely proving to be worth it’s money!..." Read more
"...So to summarise, the brush is expensive, but it has changed the way I brush my teeth forever...." Read more
"Great product, can really see & feel a difference to how clean my teeth are - not cheap but would totally recommend" Read more
Reviews with images
![Good but not £350+ good](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
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Top reviews
Top reviews from United Kingdom
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As you would expect from Oral B, who’ve been innovating oral hygiene for many years, the toothbrush is a joy to use and takes a matter of minutes to be set up and ready for use out of the box. The hardest part was typing in my wi-fi password and I can’t blame Oral B for that. It’s use of Wi-Fi, Bluetooth and smartphone may be expected from high end products nowadays but Oral B have introduced this in a fun, intelligent and helpful way. It’s a joy to brush my teeth now.
An obvious point to consider before purchase is the price of the item. This toothbrush is without a doubt a, maybe even the, high end product for oral hygiene. Given the longevity of Oral B products it’s right to recognise that this is a one-off investment for many years of brushing and over that time the cost is relatively minor, however, it is still expensive at the point of purchase and whilst it will always be down to the individual to decide I would recommend buying it for the following reasons:
G - Gamification - Oral B have included a range of awards, medals, journeys within the product to incentivise the task of brushing your teeth. This makes each cleansing session interesting and informative - have I improved, can I try new cleaning approaches, what guide or tip will come next.
E - Elegance - This toothbrush is a beautiful and comfortable design. The small touches like the patterning on the handle, and the brush head design add to its attractiveness and make it something to see on your bathroom shelf rather than hidden way in your cabinet.
N - Nurture - The design and operation of the toothbrush and accompanying app educates your brushing habits and develops your technique. It trains you resulting in better oral hygiene and better feeling teeth and gums.
I - Intuitive - Whilst we all know how to use a toothbrush it’s clear there is still scope to develop and improve our technique. This toothbrush and app provide a wide range of brushing modes, controls, guidance and information within easily accesible menu options on handle or in app.
U - Utilitarian - On the one hand it is, after all, just a toothbrush. On the other hand there is tutoring, technique improvements, and beautiful design. It does it’s job very, very well.
S - Synchronicity - Oral B has successfully linked the act of toothbrushing to our familiar technology, smart phone app, to challenge and improve our oral hygiene. Simple, elegant design allied to sophisticated statistical monitoring and information provision all done seamlessly.
All in all this toothbrush fulfills your brushing and oral cleansing needs and pushes you to do better. It is a joy to use and makes a pleasant distraction from the task of brushing.
The brush itself looks really good and comes with a colour display as well as detailed instructions that make for easy set-up and control. The box also includes a set of accessories like a travel case and a charging stand, all in matching colour. It is worth noting that the product only comes with a single brush head and you need to buy spares separately - these will be specific to the iO series too.
Some of the staple features are the 7 brushing modes, the pressure sensor and the timer that all help guide you to a most efficient brushing experience. To enjoy the full set of features the brush can offer you need to install the Oral-B app on your smartphone, which offers customisation of the brushing modes, but most importantly also tracks your brushing and provides live coaching via a bluetooth/wifi connection.
Another feature I liked in particular is that the charging stand has a smart display so it is capable of delivering the coaching features by itself.
All in all, the iO10 is a luxury product - this is also reflected in its price tag - however it does deliver a luxury experience through a comprehensive set of advanced features.
I actually love whole design and idea. Beautiful color “stardust white” with black dust on rock-like color body. Main unit is very heavy and feels super solid. Looks premium. Best feature is obviously big display on front. You can control most of settings from that position such an cleaning modes and settings to turn Bluetooth ON/OFF.
Charging station/main base is brain of whole toothbrush. There it connects with wifi, charge toothbrush and synchronising data from toothbrush and sending it to smartphone via cloud. It also live tracking your cleaning pattern and creating report to help you understand how you cleaning and if there is anything to improve.
In box they include 1 head and stand for 2 heads plus nice looking travel case.
![Customer image](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
Reviewed in the United Kingdom on 3 December 2022
I actually love whole design and idea. Beautiful color “stardust white” with black dust on rock-like color body. Main unit is very heavy and feels super solid. Looks premium. Best feature is obviously big display on front. You can control most of settings from that position such an cleaning modes and settings to turn Bluetooth ON/OFF.
Charging station/main base is brain of whole toothbrush. There it connects with wifi, charge toothbrush and synchronising data from toothbrush and sending it to smartphone via cloud. It also live tracking your cleaning pattern and creating report to help you understand how you cleaning and if there is anything to improve.
In box they include 1 head and stand for 2 heads plus nice looking travel case.
![Customer image](https://m.media-amazon.com/images/I/51NZgI4hlNL._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/51Zead6L-FL._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/51cNcuPTu8L._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/51cZwJ7I8DL._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/51eL3TQpZ4L._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/614vhY4HhEL._SY88.jpg)
![Customer image](https://m.media-amazon.com/images/I/61rnSOZVb8L._SY88.jpg)
![Customer image](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
Reviewed in the United Kingdom on 5 December 2022
![Customer image](https://m.media-amazon.com/images/I/71z4Z5CFtJL._SY88.jpg)
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