“If a marketing company relies on the single dimension of current sales, if it believes that yesterday’s successful strategy is an infallible guide to tomorrow’s profit, then it’s heading for disillusionment of barometric severity.” Jeremy Bullmore We agree! Our Kantar data proves that the highest penetration today doesn’t guarantee future market share gains, it’s rather a favourable equity/size dynamic that does. Brands with more equity today than expected given their brand size are primed to grow…and grow faster. Penetration is an outcome, not the single route to growth. Salience is a requirement, but not the only one. Mental and physical availability are simply table stakes. Read our POV on why we should put brand perceptions back at the heart of our marketing effort. https://loom.ly/3-RuAYM Mary Kyriakidi
Sobre nosotros
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Sitio web
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https://www.kantar.com
Enlace externo para Insights by Kantar
- Sector
- Investigación de mercado
- Tamaño de la empresa
- Más de 10.001 empleados
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- London
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- De financiación privada
- Especialidades
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research y Agile Market Research
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Principal
London , CO
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6 More London Place
London, England SE1 2DB, GB
Empleados en Insights by Kantar
Actualizaciones
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Only 3️⃣ days left! Join us on Thursday 11 July as we introduce ConceptEvaluate AI on #KantarMarketplace! A new AI-powered #innovation tool, learn how you can effectively clear the way for innovation opportunities with accurate predictions that fast-track time to market. Make sure you stay on top of the latest #AI innovation solutions! Register today 👉 https://lnkd.in/dbzdnYwF #KantarAI #MRX
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To launch this year's #KantarBrandZ Most Valuable Global Brands Report, Martin Guerrieria talked with Kirti Singh, Chief Analytics, Insights and Media Officer, Procter & Gamble about the role of marketing and brand-building today, and how P&G is strengthening its brands both globally and locally. Listen on Apple, Spotify or watch on YouTube today: https://loom.ly/hQpuWsE
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🔗 Throwback! That insightful interview with Prof. Verganti on how AI can supercharge your innovation process remains as relevant today as when we first shared it. If you’re curious about leveraging AI-powered insights for innovation and exploring exciting growth opportunities, mark your calendar for our upcoming webinar on Thursday, July 11th. Join us for a live Q&A session with our Innovation Experts, where you can ask all your burning questions! 🔥 Register here: https://lnkd.in/eyiipmEK #Innovation #KantarMarketplace #AI
AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/dBqZ8uaf #ConnectedInnovation
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Cannes Lions 2024: Five themes for marketers While the topic of AI pervaded many events, marketers remained focused on the bigger picture of how to use marketing to help their brands grow Discover the key themes from this year's Cannes expert talks and winning ads in this article and download the themes in a handy booklet. Find out more: https://loom.ly/-mhW48I #Cannes #CreativeEffectiveness #Marketing
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CLEANING UP: Will data clean rooms clear up cookie crumbs? In today's digital landscape, characterized by walled gardens, ID deprecation, and stringent privacy legislation, the transparency and connectivity of data are crucial for effective campaign measurement. Discover how data clean rooms operate and the immense potential they offer in optimizing your marketing strategies. Explore the collaborative efforts of Kantar and its new partner, Snowflake, a leader in the data clean rooms industry, to enhance your marketing insights. Discover more here: https://loom.ly/tO3S3Gw #DataPrivacy #MarketingStrategy #CustomerInsights #DataCleanRooms #BrandInnovation #DigitalTransformation #PrivacyFirst
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What REALLY drives brand growth and preference? Experience! Sure, brands must meet needs, but they must also stand out as different and be more memorable for the right reasons. Join our 17 July webinar to discover how companies that offer Meaningfully Different Experiences keep more customers, attract more customers and are seen to be worth paying more for. Register now: https://loom.ly/LoyF6k0
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How can insights and innovation managers predict in-market success leveraging AI-powered insights? 📢 Join our webinar on 11 July introducing ConceptEvaluate AI, your go-to AI-powered insights tool for innovation. Learn how you can leverage AI during your innovation journey and how different industries use AI to open new growth avenues 🌱 Live Q&As with Jenny Matsui, Ashok Kalidas and Dr Nicki Morley. Reserve your spot 💻 https://lnkd.in/eShtZe3y
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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://loom.ly/Wn6J7mE #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA
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Consumer views on Gen AI pave the way for further opportunities for marketers. As consumer interest in AI skyrockets, with searches growing by 184% in just a year, the advertising industry is poised to harness this potential. Dive into the transformative wave of Gen AI in our latest piece with consumer trends from Kantar's TrendEvaluate and discover what it means for the advertising industry. Read now: https://loom.ly/rOt0gDQ #GenerativeAI #ConsumerTrends #Creative #Media