Shelli Brunswick

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Technological innovation can happen in any sector, and some companies are stand-out examples of that. Certain organizations are redefining what it means to be “tech-savvy” in industries ranging from manufacturing to hospitality, using technology to solve long-standing challenges in unconventional ways. Here, members of Forbes Technology Council spotlight pioneers from outside the tech industry who are nonetheless leaders in technological innovation. Read on for valuable lessons that both these trailblazers’ competitors and leading companies in unrelated industries can learn from to improve their own operations and gain a competitive edge in the marketplace.

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With the emergence of new wearable health technologies, more and more patients can receive the care they need from the comfort of their own homes. The latest innovations offer enhanced patient monitoring and real-time data, among numerous other benefits, which mean better health outcomes for both patients and providers. Below, Forbes Technology Council members explore some wearable health technologies that they believe are a big step forward for remote healthcare. From continuous glucose monitors to smartwatches with advanced health metrics, these innovations are changing healthcare for the better.

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The ever-evolving field of DevSecOps, which seamlessly integrates security practices into the software development lifecycle, is poised to revolutionize the way we approach cybersecurity and software engineering. As organizations strive to keep pace with the breakneck speed of technological advancements, embracing DevSecOps principles has become a crucial step in mitigating risks, enhancing collaboration and delivering secure, high-quality software products.  Exploring the emerging trends in this dynamic domain offers a glimpse into the future, where security, agility and innovation will converge to shape the digital landscape. Below, Forbes Technology Council members share valuable insights into how DevSecOps trends will influence development strategies and the industry as a whole, increasing overall efficiency and resilience.

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By leveraging advancements and opportunities from space exploration, we can better protect and enhance life on Earth.

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Cybersecurity is a concern and watchword for organizations across industries, professionals of all stripes and even consumers, as digital devices continue to play a growing role in how we carry out a range of workplace and personal activities. As challenging as it can be for a business to secure its on-premises devices and networks, however, managing security is becoming even more difficult with the rise of interconnected edge devices, from Internet of Things equipment to the computers remote workers use. Although they can offer significant speed, efficiency, convenience and productivity benefits, edge devices are also creating new attack surfaces and vulnerabilities that organizations must address. Below, 17 members of Forbes Technology Council weigh in on some of the unique challenges stemming from the rise of connected edge devices and how organizations can effectively mitigate the associated threats.

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Nearly every organization today works with digital data—including sensitive personal data—and with hackers’ tactics becoming more numerous and complex, ensuring your cybersecurity defenses are as updated and effective as possible is a must. The best and most comprehensive way to do that is by simulating real-world attacks on systems and defenses through red team exercises.  Planned carefully and in detail, a red team exercise—whether carried out by an outside firm or by your own tech team—can surface vulnerabilities before they’re exploited. Below, 14 members of Forbes Technology Council share their top strategies, both for businesses preparing to go through an exercise and for members of a red team themselves. These tips can ensure successful events that result in critical insights that can help a company strengthen its cyber defenses.

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Let's take a look at the fascinating world of analog space missions, exploring cutting-edge technologies, the human factors involved and their crucial role in astronaut training.

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For technology teams across industries, every day is a challenging one. Many of the processes in today’s digital workplace require reliable, 24/7 access to technology tools, and if the team is also tasked with building customer-facing products, the rounds of research, building, testing and refining can seem endless. As a technology leader, ensuring your team’s success requires more than just assigning tasks and setting deadlines. Supporting work-life balance and providing professional development aren’t just nice “perks,” but strategic imperatives. Below, 20 members of Forbes Technology Council share practical, impactful ways to promote your tech team’s well-being and growth.

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In March 2024, Business Insider characterized the rollout of 5G as “slow and underwhelming,” but also noted that “there are blue skies ahead as 5G advancements finally arrive.” Additionally, industry giants (including Verizon) are saying 2024 will be a “big year” for 5G technology. With that in mind, companies can begin (or revisit) their plans for leveraging the faster speeds, lower latency and enhanced connections 5G can bring. While all businesses and consumers are likely to reap benefits as 5G’s footprint grows, certain industries and functions stand to see a big boost in terms of efficiency, productivity and reach. Below, 15 members of Forbes Technology Council detail specific sectors and applications that will see big benefits from 5G and why.

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There’s no doubt that one of the hottest tech topics lately is leveraging generative artificial intelligence to produce content. From marketing emails to proposals to bespoke graphics to software code, GenAI is streamlining processes in multiple industries and in multiple ways. Consumers, too, are exploring their own creativity through GenAI tools. But content creation isn’t AI’s only specialty. There are many other applications for AI that can make a big productivity, strategy and cost-saving impact for businesses—and even support essential social endeavors. Below, 16 members of Forbes Technology Council discuss AI applications that businesses and the public should know about and explore.

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Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This difficulty has arisen not only because of new and evolving data privacy regulations (such as the EU’s General Data Protection Regulation and the California Consumer Privacy Act), but also because consumers are increasingly wary of sharing their personally identifiable information. Fortunately, by leveraging smart strategies and technology tools, app creators and marketers can reach and engage target audiences while complying with applicable regulations—and respecting users’ PII may even bring the added bonus of enhanced consumer trust and loyalty. Below, 15 members of Forbes Technology Council share their expert tips for balancing a robust respect for privacy with the need to obtain insightful information.

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Minimizing debris generation is the cornerstone of a sustainable space future.

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Cybersecurity trends, incidents and tips are everyday stories in business technology media, and consumers are regularly reminded to keep their computers and smartphones updated and to carefully maintain their account passwords. Still, there’s one segment of consumer technology that’s often overlooked in cybersecurity discussions: home Internet of Things devices.  As more and more interconnected IoT devices become everyday fixtures in homes, consumers need to be every bit as vigilant in protecting their full “digital network” as any business. Taking steps to secure IoT devices can help prevent, or at least mitigate, breaches and hacks. Below, 20 members of Forbes Technology Council share their top tips for ensuring your in-home IoT devices are as secure as possible.

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It can be challenging for a technology business to assess and manage its product portfolio. A thorough evaluation goes beyond quantifying its dollar value; it also requires understanding the unique position your company and offerings hold in the marketplace. Only when you have a solid grasp of the holistic value of your offerings can you wisely allocate resources, pursue innovation that will be valued by the market, and remain competitive in a crowded, ever-evolving industry. When leaders of a tech business have a clear view of the value and potential of their offerings, it’s far easier to chart the optimal path ahead. Below, 16 members of Forbes Technology Council share best practices for tech companies seeking to assess and wisely manage their project portfolios.

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Tech industry insiders and the companies that follow their advice cite many benefits in shifting to the cloud, including cost savings, smoother collaboration in a remote work world, scalability and flexibility, and enhanced security. However, while these pluses are genuine and impactful, they’re not necessarily comprehensive; cybersecurity, in particular, can continue to prove problematic. While it’s true that cloud service providers have expertise and invest in security measures, it’s a huge mistake for a company’s leaders to assume that their business and data enjoy full and foolproof protection after a move to the cloud. Below, 20 members of Forbes Technology Council discuss the top security threats enterprises in the cloud face and how they can be addressed.

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A CTO stepping into an early-stage startup faces a unique set of challenges, from managing limited resources to setting the right technical direction. But those challenges do come with rewards, as this C-suite leader can have a major impact on the company’s success.  Below, Forbes Technology Council members discuss some common challenges that startup CTOs might face. Read on for their practical advice for tackling these hurdles effectively and steering an early-stage business toward growth and innovation.

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Quality assurance is a leading priority for technology companies, and it’s about more than ensuring that products destined for market are built and perform as intended. QA is also vital to ensuring internal processes run as smoothly, swiftly and accurately as possible in service of the team and customers. Leveraging artificial intelligence can not only help tech firms test and monitor the software and products they build, but also streamline, verify and enhance the quality of a variety of essential company processes. Below, 18 members of Forbes Technology Council share practical, impactful ways tech companies can leverage AI to support QA not only in product development, but also for essential internal functions.

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The Internet of Things comprises devices that can communicate with each other and collect and share data via the internet. The IoT has already made a big impact in both industrial and consumer marketplaces via a variety of technologies, ranging from predictive maintenance systems in factories to connected appliances in kitchens. Consumer-use IoT devices, as well as systems that impact the customer experience, may soon be even more widespread and functional, contributing to enhanced convenience, safety and entertainment in homes and public spaces. Even as the marketplace benefits from new developments, however, it’s essential to keep IoT technology’s limitations and potential downsides in mind. Below, 20 members of Forbes Technology Council discuss the devices they believe are poised to make a big impact in the consumer-facing IoT market and what the results of these new marvels may include.

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Through training, networks and mentorship, we can empower women to achieve their full potential and become successful leaders.

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In a man-in-the-middle attack, a message intended for a specific receiver is secretly intercepted by a third party. This allows the attacker to access confidential information (hence the alternate name of “eavesdropping attack”), impersonate one of the parties to the message or even alter the message itself. Successfully countering MITM attacks has never been a simple effort, and it’s becoming increasingly difficult as hackers turn ever-evolving and expanding technologies to nefarious ends. Below, 19 members of Forbes Technology Council share expert strategies organizations should review and implement to better protect themselves and their stakeholders from MITM attacks.

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In July 2023, the Biden administration announced the publication of a roadmap for the National Cybersecurity Strategy Implementation Plan. The detailed initiative is aimed at ensuring “capable actors” take on more responsibility for cybersecurity while incentivizing increased investments in long-term cybersecurity efforts.  Reviewing the full details of the NCSIP and plotting a path forward will be among the most significant tasks for software companies in the coming months, but it can help to find out what industry experts say about the plan’s implications. Below, 20 members of Forbes Technology Council discuss important aspects of the NCSIP and share their recommendations on the steps software companies should take now to be ready.

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Produced and hosted each January by the Consumer Technology Association, CES gets each new year off to an exciting start for tech experts and enthusiasts. Featuring the latest developments in consumer-focused technology, CES not only helps tech industry leaders keep an eye on new and emerging tools and gadgets, but also inspires them to think outside the box about their own organizations’ efforts. Even with CES 2024 in the rearview mirror, attendees are still buzzing about the groundbreaking developments that were on display. Below, 17 members of Forbes Technology Council talk about the products and services showcased at CES 2024 that they found the most intriguing and how these technologies could soon make life easier, safer or simply more fun for all of us.

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Protecting valuable intellectual property from rival organizations is critical. In today’s economy, it’s not uncommon to see workers move relatively frequently from one job and company to another—particularly in the tech industry. As employees transition between roles and companies, the risk of IP theft looms large. Additionally, if a departing employee has played a large role in building or maintaining critical systems, it’s important to ensure vital knowledge isn’t lost when they’re gone. Effectively guarding and keeping valuable IP requires a multifaceted approach. Below, 20 members of Forbes Technology Council share strategies that tech companies can implement to safeguard their IP in the face of a mobile workforce. Follow their recommendations to ensure your company’s proprietary knowledge and data stay in the right hands.

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Many small companies don’t enjoy the luxury of an in-house tech development team and rely on independent contractors and outside firms to handle their technology needs. And even a company that does have an internal tech team is sometimes faced with heavy project loads and, occasionally, the need for special skills its group of developers doesn’t possess. Finding the right outside contractor(s) can be complicated; it’s important to assess not only what outsourced devs can add to the equation, but also how bringing them on will impact the internal team. Below, 20 members of Forbes Technology Council discuss essential factors tech leaders tasked with hiring and managing outsourced developers need to stay on top of to ensure these partnerships yield successful results.

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There are many websites and apps devoted to helping people of all knowledge levels develop new skills, from cooking to speaking a new language to creating art. Unsurprisingly, in a world in which many of us use technology throughout the day, both at work and at home, there's high interest among both seasoned tech professionals and enthusiastic novices to learn how to better leverage today's array of tech tools, and tech leaders always want their team members to engage in continuous learning. Fortunately, there are many great options for anyone interested in brushing up their tech knowledge and skills. Below, 20 members of Forbes Technology Council share a varied selection of affordable (often free), practical and effective tech learning resources. Whether you're a tech leader building a learning culture, a seasoned tech pro or an interested layperson, you're sure to spot something on the list that can help you (and your team) hone your tech knowledge and skills.

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If you unlocked your smartphone with a glance today, you’ve tapped into computer vision. Simply put, computer vision entails training computers to “recognize” objects visually—everything from human faces to written text. And its possibilities extend far beyond adding a layer of convenience when we’re using our personal devices. Computer vision has the potential to streamline a wide variety of business and industrial functions, support essential environmental stewardship and—yes—make our day-to-day lives as consumers a little bit easier. Below, 20 members of Forbes Technology Council detail innovative and exciting applications of computer vision that are definitely worth a closer look.

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In the minds of many, blockchain technology may be synonymous with crypto. While blockchain does play a big role in that industry, it’s simply a tech tool—one whose potential applications range far beyond trading cryptocurrencies. There are many ways a secure, transparent, tamper-resistant record could be leveraged both to ensure ethical business practices and support humanitarian efforts. Below, 16 members of Forbes Technology Council detail ways blockchain technology could be—and has been—a tool for promoting better business practices and helping humankind.

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As space becomes more visible as a territory and introduces challenges and solutions, here is how awareness, access and action play vital roles in global collaboration.

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Keeping up with all the latest technology trends and tools isn’t just the purview of industry experts anymore. With so many of us working, shopping, socializing and seeking entertainment online these days, curiosity about what’s coming to both workplace technology and the digital consumer marketplace is widespread. “Web3” is one term that many are seeing more and more these days. Representing a shift toward more user-centric, self-governed online and digital experiences, Web3 promises to put more power in the hands of consumers and open up new ways to manage our data, carry out transactions, interact with brands and more. Below, 17 members of Forbes Technology Council discuss some of the Web3 tools and trends that may soon be more directly impacting the consumer marketplace and how the global digital world might soon be significantly expanding and changing.

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Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of entertainment and content delivery among both industry experts and consumers. But AR and VR can be powerful tools that help many disparate industries better and more fully serve their customers and clients. From life-changing healthcare applications to immersive ways to teach and learn, new and potential uses of AR and VR can foster better outcomes and stronger connections—not only with service providers and our favorite brands, but also with our world—and provide safe and accessible ways to tap into a variety of new experiences. Below, 15 members of Forbes Technology Council discuss and detail practical use cases for AR and VR across a spectrum of industries.

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Mobile apps provide users with a variety of services and entertainment, 24/7, via the powerful, portable computers many of us carry everywhere—our smartphones and tablets. And as more people rely primarily or solely on their mobile devices to shop, play games, manage day-to-day tasks and browse the internet, their expectations for mobile app design and functionality continue to grow. Keeping up with the latest trends in mobile app design is essential for developers who want their offerings to stand out among the tremendous number of apps in the marketplace and delight their users. Below, 20 members of Forbes Technology Council discuss trends in mobile app design that they believe will dominate in 2024. Read on to find out what’s in store, from how mobile apps are built and maintained to the added services they’ll soon bring to users.

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If you’ve ever ordered pizza or fast food online, you’ve likely seen artificial intelligence in action, perhaps in the form of food suggestions based on your previous orders or, if it’s a national chain, a menu of special deals specific to your local area. AI has already penetrated the restaurant industry, but according to tech experts, it’s likely to soon bring even more to the table. From enabling easy selections and personalized experiences for diners to freeing up chefs’ time so they can explore their culinary creativity, AI could change how restaurateurs manage day-to-day operations and serve their valued customers. Below, 13 members of Forbes Technology Council detail ways AI may soon revolutionize the restaurant industry and how these developments will impact both workers and patrons.

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If you ask anyone with even a passing interest in technology which tool captured the most headlines in 2023, they’d certainly name artificial intelligence (perhaps, more specifically, generative AI). Looking ahead into 2024, many tech leaders and watchers say AI will still dominate conversations and company initiatives; however, the focus will be not only on its extended capabilities, but also on its limitations—and even its consequences. Still, even the powerhouse that is AI isn’t the only intriguing and exciting tech development experts predict for 2024. Below, 20 members of Forbes Technology Council share their predictions for the top tools and trends they see emerging and expanding in 2024 (including what’s next for AI), as well as how these developments could impact how we live and work.

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As a tech leader, it’s undoubtedly satisfying to reflect on the times when you and your team “knocked it out of the park” with a project. However, experienced leaders know that they and their teams often learn the most from initiatives that don’t go as planned—or even fail altogether. The members of Forbes Technology Council have collectively overseen hundreds of tech projects and have experienced their share of both glowing successes and disappointments. Below, 20 of them share lasting lessons they have learned through projects that didn’t go well and how the knowledge they gained has influenced the way they have approached new initiatives ever since.

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As the global space ecosystem continues to expand, there are significant challenges that demand our attention.

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Launching and growing a tech startup company takes a lot of time and sweat equity, and eventually, it nearly always requires outside investment. Market research, development and iteration, testing, and marketing are all costly steps, and in a tech company, they happen on a “rinse and repeat” cycle. Fortunately, in a tech-driven marketplace and economy, there are investment dollars to be found—venture capitalists are always looking to get in on the ground floor of a promising technology company. However, to gain the confidence of VCs, tech entrepreneurs have to know what they’re looking for and learn to speak their language. Among the members of Forbes Technology Council are successful startup founders (some several times over). Below, 20 of them share their advice for new tech entrepreneurs who are testing the VC waters for the first time.

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So much of what we do every day is carried out online, including working, learning, shopping and streaming entertainment. Imagine the sheer volume of data and interactions handled every day by platforms such as Amazon, Google or TikTok. Even in small companies, employees and sometimes clients require constant access to internal systems and data. Designing robust, scalable infrastructure capable of handling today’s heavy loads comes with new and broader challenges that can’t be conquered through the methods of previous decades. Below, 18 members of Forbes Technology Council discuss key considerations for architects building systems to manage heavy loads and how today’s digital highway design must evolve from that of traditional systems.

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When a business establishes an e-commerce site, whether standalone or to supplement brick-and-mortar sales, its customer base can potentially go from narrow and local to fully global. But a website is far from the only tech tool needed to compete in a worldwide, 24/7 marketplace. From tracking orders to providing personalized experiences, launching and running a successful e-commerce endeavor takes a robust tech stack. Below, 16 members of Forbes Technology Council discuss essential tools and strategies an e-commerce company needs to leverage to drive sales and remain a top shopping choice for consumers.

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There’s no more essential industry than the food sector, ranging from the cultivation of crops and livestock to the stocking of grocery shelves to the filling of home kitchen refrigerators and pantries. This vital industry is dependent on a multitude of variables, including climate, the availability of arable land, a healthy labor force, efficient logistics operations and more, making every link in the global food supply chain fragile and unpredictable. However, some of the many challenges of maintaining and expanding the global food supply may soon be answered through robotics technology. From farm to table, robots can shore up weaknesses in the food supply chain to help ensure worldwide populations have access to healthy, consistent and sustainable nutrition. Below, 18 members of Forbes Technology Council discuss some specific ways robotics can support and improve the global supply chain.

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For a tech company navigating today’s economic and workplace environments, hiring a new front-end developer can be a high-stakes decision. Because their work will be user-facing, a candidate’s technical skills and experience are certainly essential. But they’ll also be working closely with colleagues across departments—perhaps in a remote workplace—so their interpersonal skills and style also need to be a good fit. The members of Forbes Technology Council have years of experience in hiring and managing tech staff, and they’ve developed hiring processes that ensure new team members can make a real, positive difference from day one. Below, 17 of them discuss the tools and techniques they rely on to screen front-end developer candidates and why they find them so effective.

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Agile methodology can help software development teams and companies progress faster, pivot more easily and provide steady, measurable value to end users. However, while Agile methodology can help teams define and carry out a smooth journey of creating and maintaining high-quality, ever-improving products and services, it first has to be implemented successfully, and that initial journey is often far from smooth. There are certain stumbling blocks that many organizations seeking to implement Agile for the first time encounter. Fortunately, with foresight and determination, they can be overcome. Below, 20 members of Forbes Technology Council discuss some of the challenges teams commonly face when introducing Agile and how to overcome them.

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The annual Consumer Electronics Show—better known these days simply as CES—can definitely stake a strong claim to being the premier global technology event. Hosted by the Consumer Technology Association each January in Las Vegas, CES provides an unmatched venue both for companies that are ready to unveil their latest technological achievements and those who are keen to explore the cutting-edge developments that will soon impact the industry and the worldwide marketplace. Indeed, there’s so much to take in that savvy CES attendees plan their itineraries well in advance to make sure they don’t miss the exhibits and events they’re most interested in. Below, 20 members of Forbes Technology Council discuss their own “must see” selections for CES 2024 and why they consider them to be so intriguing.

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While blockchain technology initially gained fame through crypto offerings such as Bitcoin, its practical and transformative capabilities extend far beyond the realm of digital currencies. Across various sectors, blockchain technology holds the promise of streamlining operations, enhancing security and improving transparency. From medical centers to media, multiple industries and everyday activities could benefit from blockchain technology. Below, 17 Forbes Technology Council members explain how blockchain could reshape both business and social processes and drive innovation across the board.

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At a time when public opinion influences political spending, it is imperative that those in the space industry get their messaging right—and amp it up.

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Globally, eyes are turning to the skies again, and the economic impact could be huge: Morgan Stanley has estimated that the space industry could generate revenue of more than $1 trillion or more by 2040. Obviously, the space industry can’t function without technology, but the technology industry also stands to benefit from the renewed pursuit of space research and travel. With foresight and ingenuity, ambitious startups could not only support space operations, but also improve daily life here on Earth. From providing support products and services for space-focused efforts to leveraging newly acquired access to unique resources, an exciting time for new tech startups may be on the horizon. Below, 20 members of Forbes Technology Council discuss ways tech companies could soon both serve and benefit from the burgeoning space industry.

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The term “digital twin” is apt and descriptive; it refers to a digital representation (or “twin”) of a thing, person, system or process. But while the name itself is simple and straightforward, what can be accomplished with digital twins is anything but. Industries ranging from finance to retail to healthcare—and every sector in between, including government—are finding creative, innovative uses for digital twins. Advances in the technology are or may soon be improving patient outcomes and customer experiences and helping organizations streamline processes, cut costs and more. Below, 18 members of Forbes Technology Council explain ways digital twins can be leveraged in multiple industries to support human workers and the people they serve.

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Businesses run on data and are powered by digital tools. Employees and, often, outside users require access to a company’s network to work, run applications and communicate. The need to ensure real-time, reliable connections is leading many businesses to explore the use of emerging technologies such as 5G and edge computing to improve network performance and stability. While 5G and edge solutions come with proven benefits, there are essential factors to consider and contingencies to cover before diving in. Below, 15 members of Forbes Technology Council discuss essential factors businesses should keep in mind when (and before) adopting emerging technologies to enhance their network optimization strategies.

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In honor of Cybersecurity Awareness Month, it’s worth looking at how space functions within this context as well as what we can do to protect ourselves and our assets.

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There are compelling reasons for budget-conscious businesses to leverage lesser known or open-source software solutions. They’re definitely a cost-effective option—they’re often free, and with open-source software, there are no licensing or vendor fees. Companies with tech-savvy staff can adapt such software to create custom solutions for their unique needs. Further, every business is (or should be) concerned with tech security and transparency; since anybody can access the code, open-source software is continuously being tested, reviewed and improved by a community of users and developers. From word processors to the building blocks of custom software, open-source and other lesser-known but customizable solutions can meet many business technology needs. Below, 19 members of Forbes Technology Council share some software tools that can not only provide options for cost-conscious companies, but can even compete with Microsoft, Salesforce and other software giants.

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ChatGPT was released to the public less than a year ago, but it’s already had a transformative impact across industries, from media, to tech, to education and more. Indeed, many business leaders and professionals are already experimenting with ChatGPT and other generative artificial intelligence tools, and some have already incorporated them into everyday workflows.  As generative AI systems continue to be refined and explored, their impact is only going to grow, and certain job roles may change significantly. But many tech experts say this shouldn’t necessarily be considered bad news—many professionals may soon have added time for more engaging work, while others may discover new careers that specialize in this growing technology. Below, 20 members of Forbes Technology Council discuss some jobs that could see significant changes from the addition of generative AI, as well as new roles that the technology may open up.

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By working toward a common goal, we can accomplish more in far less time, with less risk to both human life and the technology that makes learning possible.

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Developing a roadmap is a key skill for a tech leader or product manager. These dynamic, visual plans detail the scope of both individual projects and tech team initiatives, and they unify stakeholders around a common vision that's highlighted by essential tasks, goals and priorities. While there are a number of roadmapping strategies and techniques, they're guidelines, and every tech leader and project manager must chart their own course when it comes to developing a roadmapping philosophy and method. Below, 20 members of Forbes Technology Council discuss some effective, industry-current roadmapping practices and their experience working with them, as well as some unique strategies they've developed on their own.

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Digging into details to ensure you get as much as possible "right the first time" is an important part of any tech development project, and that includes when the tool being built is for internal use. It's essential for developers to treat colleagues they are building a tool for in the same way they would treat customers and to ensure the end product meets the needs of all users—not just a vocal few. Working on something for your own team members comes with both different opportunities and different advantages than developing a product for the marketplace. Below, 20 members of Forbes Technology Council share their advice to help dev teams building a tech tool for internal use ensure it meets the needs of everyone who will be working with it.

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Many companies have committed to diversity and inclusion initiatives. Still, in a tight tech marketplace where multiple companies are often competing for talent, tech leaders may be asked why it’s so important that technology design and product development teams include diverse members. When a company needs to fill positions quickly, does the final makeup of the team really matter? According to experienced tech leaders, yes, it does. Having a diverse team of designers and engineers goes beyond simply bringing “feel good” benefits—it can provide a significant competitive edge and demonstrate a clear commitment to creating the best possible products and services for customers. Below, 18 members of Forbes Technology Council discuss some of the reasons why it’s smart to strive for diversity not only among team members, but also when exploring the perspectives and situations of end users.

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Many tech experts recommend users power down their mobile devices each day—and not just because it’s a smart part of maintenance. Our mobile devices enable us to work from anywhere, keep up with the news, access entertainment and stay in touch, and many of us spend large chunks of the day using them. But there are many reasons—both tech-related and human-focused—why it’s a smart idea to “take a break from each other” for a while. From prolonging the life of our devices to reminding ourselves of the importance of unstructured time and human relationships, there are many good reasons to fully power down our technology tools at least once a day. Below, 18 members of Forbes Technology Council discuss a few of the many benefits of regularly turning off our mobile devices.

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In the not-too-distant past, many viewed virtual reality primarily as a fun addition to gaming and entertainment applications. But in recent years, more and more companies and industries have been exploring new uses for VR—uses that hold the promise to provide immersive simulations that could revolutionize the user experience. From groundbreaking entertainment and interactive education to innovative medical therapies and enhanced workplace collaboration, VR's possibilities and potential UX impact seem boundless. Below, 17 Forbes Technology Council members dive into some compelling applications of VR that are poised to reshape how we perceive and interact with the world around us. 

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Many consumers interact with facial recognition technology each day when they unlock their iPhones. Before being added to smartphones, facial recognition technology—which uses biometric data to identify individuals based on their unique facial features—was applied in security and law enforcement. Now, it's expanding into other sectors and finding new uses. From retail and healthcare to banking and entertainment, various industries are harnessing the capabilities of facial recognition to streamline processes, enhance security and offer personalized experiences. Still, while some of these developments may be widely welcomed, the public should also be aware of possible downsides. Below, 14 Forbes Technology Council members share some of the ways facial recognition technology is or soon could be widely used that may intrigue—or concern—members of the public.

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For many of us, technology touches every aspect of our lives, from the hardware and software that power our work to the devices that entertain us and help us manage our homes. In many ways, it enhances our quality of living, whether by allowing us to work from home or to access online educational, business and government services with the click of a mouse. The creative minds in various sectors aren’t done working on ways to help humanity through technology. Below, 18 members of Forbes Technology Council talk about some of the emerging technologies they believe could truly contribute to solving global challenges.

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Here are three of my biggest learnings to address the glass cliff that can be applied to just about any industry.

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Tech experts are also tech enthusiasts, and they love it when a digital product is done well. This includes business websites—which, depending on the features and tools provided to users, can range from highly effective informational, marketing and sales tools to near-wasted digital space. The right blend of design elements and helpful services can make a company's website one of its best ambassadors and salespeople. As both business leaders and tech gurus, the members of Forbes Technology Council recognize a well-designed, user-friendly website when they see one. Below, 17 of them share the tools and features they love to see on business websites, and why.

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Strong collaboration between the sales and IT teams in a tech company has always been important, but no more so than in today's fast-paced, digitally driven business world. When the members of these two essential departments fail to sync their efforts, significant challenges can emerge, including mutual frustration, missed opportunities and, worst of all, the loss of clients. To overcome the obstacles to effective cross-departmental collaboration, tech companies must craft and stick to strategies that foster alignment between the sales and IT teams, ensuring seamless communication and shared objectives. Below, 18 members of Forbes Technology Council explore key strategies that can help bridge gaps and keep both teams on the same page.

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The metaverse—a virtual space where individuals interact in and with a digital environment—is no longer a concept confined to science fiction or niche applications. With its unique ability to allow people to experience realistic simulations of places and experiences, the metaverse is poised to revolutionize both business processes and the ways individuals explore the world and interact with each other. Below, 16 members of Forbes Technology Council explore current and potential practical applications for the metaverse. From immersive digital showrooms that enhance the retail experience to virtual meetings that redefine remote collaboration, the metaverse may soon unlock a wealth of possibilities for businesses and consumers. 

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From managing the tech team to supporting (or being part of) the C-suite to spearheading projects to making “magic” happen on a budget, tackling challenging projects and situations is all in a day’s work for tech leaders. And they must do all of this while keeping up with the fastest-changing industry there is. Young tech leaders may feel intimidated by what’s asked of them, but with experience and advice from seasoned tech leaders, they can thrive. Below, 20 members of Forbes Technology Council talk about some of the more difficult things they regularly have to do and the advice they’d share with young tech leaders to help them handle these challenges.

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In today’s digital workplace, your technology tools can’t take a day off—but your tech team members must. They deserve time away to focus on fun and family, and extended breaks are a necessity to ensure they can maintain focus, an innovative outlook and positive morale. While every team leader has to develop carefully considered vacation planning strategies, it’s an especially important endeavor for tech leaders, since every other team, as well as clients and customers, relies immediately and directly on the work of the tech team. Below, 14 members of Forbes Technology Council share some essential factors of smart summer vacation planning for a tech team and why they’re so important.

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In their reading and networking, non-tech leaders may latch on to a frequently discussed tech “buzzword” or concept and believe their organization needs to “add it” or “do something with it”—even when they don’t really know what “it” is. Whether they overestimate the current capabilities of an emerging technology or misinterpret the insider vocabulary of tech experts, non-tech leaders who insist on adding a new tech tool or process just because “everybody’s talking about it” not only frustrate their tech-focused colleagues, but can also add unneeded complications and costs to their processes.  The best first step for leaders who are intrigued by a new technology or process is to talk to the tech pros on their team to gain some clarification. It also helps to find educational resources that can explain tech concepts in simple, layperson-friendly terms. Below, 15 members of Forbes Technology Council share some common tech buzzwords that are overused and frequently misunderstood by those who aren’t tech-savvy and what the reality behind these terms is.

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Tech leaders and professionals aren’t the only ones interested in the latest tech headlines. Business leaders and professionals of all stripes work with a variety of tech tools each day and are interested in learning how to better leverage them, as well as the latest tools they may be tasked with learning next (such as generative artificial intelligence). Further, a lot of us have one or more “tech toys” we can’t imagine living without, and what’s new and noteworthy in consumer tech is always interesting.  There’s certainly no shortage of tech-focused media out there—but how does a layperson know which resources are reliable and comprehensible? Below, 15 members of Forbes Technology Council—all industry leaders and experts—share the layperson-friendly resources they’d recommend for getting accurate, up-to-date news on tech developments.

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While it’s essential to focus on metrics specific to the tech team’s day-to-day work, CIOs and CTOs must also look at broader data on productivity, customer and employee satisfaction, and returns on investment, since technology initiatives can have a high impact on all these results. This is true not only for companies that provide tech products and services, but also for companies in which the tech team’s primary work is supporting internal efforts.   It’s a well-known maxim that you can’t manage what you don’t measure. With that in mind, 20 members of Forbes Technology Council discuss telling business metrics that can guide CIOs and CTOs as they work to continuously improve tech initiatives and results.

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If the aim is to design, build or make a product or service that is a moonshot of sorts, work cannot occur in isolation.

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A shift to the cloud can come with multiple benefits for a small business, including enhanced productivity, the ability to quickly evolve processes and easier management of team technology needs. But that doesn’t mean the cloud is a comprehensive or “set it and forget it” solution. Before and after a move to the cloud, small businesses must be ready to manage a variety of issues, from costs to compliance (and beyond). Below, 20 members of Forbes Technology Council cover essential steps to ensure a shift to the cloud leads to long-term success.

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There are many “giants” in the tech industry, from household names such as Apple to companies whose names the public may not know, but whose products consumers use daily. Because of their impact, these big tech companies often garner both positive headlines for leading-edge products and practices and negative headlines for missteps.  It can be both a blessing and a curse to be a constant focus of media attention. But it’s not just the tech giants themselves who are impacted by all the information shared about them. Companies of all sizes and industries can learn from the big tech companies—not only from what they do right, but also from what they get wrong. Below, 20 members of Forbes Technology Council discuss some of the lessons any company can learn from big tech companies and how to leverage them for success.

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More and more businesses are building technology or leveraging it in enough processes to need in-house tech talent. When they consider salaries and standard benefits, small and startup businesses may believe that they can’t realistically compete with the tech giants for the best in tech talent, but that may not be the case.  From varied and challenging work to a high degree of flexibility, small businesses can often offer perks that employees find just as compelling as traditional benefits. Below, 17 members of Forbes Technology Council discuss some of the advantages small businesses hold over their larger competitors and how they can promote them to recruit top tech talent.

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The majority of companies collect personal information from their customers for good and ethical reasons—fundamentally, to provide excellent service. But good intentions aren’t enough to protect that sensitive data in a digital world in which hackers are constantly upping their game and evolving their attacks. It’s essential for companies to have robust and well-rounded security systems and processes in place if they’re to avoid hitting the headlines for a major data breach (and subsequently losing customers). Below, 19 members of Forbes Technology Council share potential threats to customers’ personal information that companies often overlook and how those threats can be addressed.

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With ever-evolving attack strategies and a growing list of countries and states adding regulations, companies have no choice but to be more proactive about cybersecurity. CISOs and other tech leaders face a multitiered challenge: establishing robust, compliant protocols and ensuring all team members understand and follow them. Pinning down effective educational strategies can help ensure team members play their role in maintaining strong cybersecurity standards, and reviewing and adopting professional best practices shared by fellow industry experts can give tech leaders a head start on developing strong cybersecurity initiatives Here, 16 members of Forbes Technology Council share effective strategies for developing strong cybersecurity protocols and disseminating them across an organization.

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To be successful, you have to know people who can help move the ball forward.

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Technology tools are ever-evolving. That’s even true of the one tool most of us use every day: the World Wide Web. Indeed, most tech industry pundits say we’re on the threshold of the next generation of the Web, noting that significant changes are coming to how it will operate as well as to the online “balance of power” between large and small businesses (and even consumers and businesses).  But what, specifically, will these changes mean in terms of how businesses and creators will build and manage websites and how users will interact with them? Below, 19 members of Forbes Technology Council discuss some of the changes they see coming to the Web within the next five years and how businesses and consumers can prepare.

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From supply chain disruptions to uncertain labor markets to the shadow of a potential recession, ongoing and looming issues are leading many companies to focus on ways to become more crisis-resistant. In a global economy, tracking and analyzing the multitude of variables that can impact a business can’t be done manually—technology is essential. Reviewing options and relying on tested best principles can help companies ensure they effectively use technology to monitor and identify risks and proactively address emerging threats. Below, 15 members of Forbes Technology Council share tips for companies looking to leverage technology to become more crisis-resistant.

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Developing the most groundbreaking new technology in the world doesn’t mean anything if nobody wants it or if the target audience finds it so difficult or frustrating to use that they ultimately reject it. Tech companies invest a lot of time and budget dollars into new software products and updates, and while they’re internally tested, those deeply involved in the process may not interact with software in the same way an end user does.  If a tech company is to achieve ROI, it’s important to have people who are representative of the target audience beta test new and updated software before it’s released to the market. Here, 18 members of Forbes Technology Council share tips on ensuring beta testing is engaging for participants and yields reliable and effective results.

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We may soon be hearing much more about nanotechnology and its potential to have a major impact across a wide range of industrial and consumer-facing applications. Nanotechnologists focus on the study and engineering of materials at the nanoscale level (between 1 and 100 nanometers). Such materials may have unique properties and capabilities we’ve never seen before. While those of us who aren’t tech specialists may struggle to come to grips with the details, we can all marvel at the potential innovations nanotechnology may soon bring to our global society. Here, 17 members of Forbes Technology Council discuss some new and progressing developments in nanotechnology and how they may impact us all in the future.

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I believe that mentorship is one of the most underrated components of success, especially when it comes to elevating other women.

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By overlaying digital information—including images, models, sounds and other sensory stimuli—augmented reality can allow users, wherever they are, to engage in a variety of realistic experiences. These can range from simple (such as trying on a pair of glasses online) to immersive (interacting with other individuals in a digital room).  In essence, AR can allow someone to “be” someplace they’re not and interact with realistic digital twins of both people and things. This opens up a wide range of potential applications for industries to enhance and improve everything from employee training to customer experiences. Here, 17 members of Forbes Technology Council discuss smart ways businesses could leverage augmented reality to improve their processes or better serve customers.

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Internet of Things devices are equipped with sensors that enable them to exchange data with a centralized network and even with each other. The IoT comprises a wide range of products, from voice-activated assistants such as Google’s Alexa to autonomous vehicles to smart appliances to manufacturing equipment and much more. Leveraged wisely, IoT technology can help a variety of companies significantly improve the customer experience—indeed, even companies that produce IoT devices can use those devices’ innate capabilities to provide a continuous feedback loop that leads to a better, more responsive CX. Here, 15 members of Forbes Technology Council discuss ways companies across industries can smartly leverage the functionality and capabilities of IoT technology to improve how their customers interact with, benefit from and enjoy their products and services.

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The Covid-19 pandemic saw an explosion in online shopping, and retailers that didn’t already have an online presence had to scramble to catch up. Further, consumers expect a lot from retail brands these days—including curated inventories and customized experiences—whether they’re browsing in a brick-and-mortar store or on a website.   Navigating the retail industry isn’t easy, and recently, even large, household-name brands have struggled to adapt (and some have failed). To keep up with the competition in a global, digital marketplace, retailers may soon be exploring more tools to help them do everything from better leveraging social media marketing to powering last-mile delivery. Here, 16 members of Forbes Technology Council discuss tech trends they see impacting the retail industry within the next five years and offer tips to help retail businesses prepare.

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In the ever-evolving world of technology, staying up to date on the latest trends and developments is essential for professionals in the industry. For busy tech execs, podcasts can be an excellent resource for learning about new technologies, hearing from industry leaders and staying informed about emerging trends. Below, a panel of Forbes Technology Council members shares some of the most insightful and valuable tech-focused podcasts available today. From deep dives into the latest tech news to interviews with top tech experts, these podcasts offer a wealth of knowledge and insights for anyone interested in the tech industry. 

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By bringing together the public and private sectors and by working with other countries, space innovation and technology transfers can pick up speed.

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Voice-activated technology has become increasingly prevalent in recent years, with devices such as smart speakers and virtual assistants quickly gaining popularity among users. These applications are designed to be convenient and easy to use, allowing users to control their devices without having to lift a finger. While the benefits of voice-activated tech are many, there are also some potential downsides that users should be aware of. Below, a panel of Forbes Technology Council members takes a closer look at some of the details—both intriguing and concerning—that users should know about voice-activated technology.

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Technology never stands still, and nor does the global economy—and tech leaders and their teams are dealing with uncertainties in both areas in 2023. From trimming budgets to tackling ever-changing and growing cybersecurity threats, tech leaders are facing a challenging year ahead. While every organization will have its own, unique slate of concerns, knowing what others in the industry are bracing for can help tech leaders ensure they’ve considered all possible contingencies to prepare for. Below, 15 members of Forbes Technology Council share some of the new and significant challenges their departments are facing this year and how they are planning to overcome them.

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Tech industry events provide a valuable opportunity for professionals to stay up-to-date on the latest trends and innovations. While CES is the “big one” of the year for many companies, there are many other gatherings that generate excitement among tech teams.  With events focused on everything from gaming to cybersecurity (and everything in between), tech professionals can network with peers, learn from industry leaders and gain new insights into emerging technologies. Below, a panel of Forbes Technology Council members discusses some of their favorite industry events and why they generate so much buzz among today’s tech professionals.

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In today’s highly connected society, more and more company leaders—including tech leaders—choose to share their views on various industry, political and social issues. Indeed, many younger consumers seek out companies and leaders who speak about their visions and values. Still, it’s important for tech leaders to exercise care when making public statements, as there can be unexpected consequences.  By carefully considering the issues they’re addressing and being sensitive about their message and the potential impact on stakeholders, tech leaders can share their viewpoints in a constructive, impactful manner. Here, 16 industry leaders from Forbes Technology Council share their advice for tech executives who are seeking to make a public statement about a political, social or industry issue.

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The metaverse, a virtual space for real-time interactions with digital representations of real people and objects, has become a hot topic in today’s tech circles. While still in its infancy, the metaverse may soon revolutionize the ways users carry out many of their daily work and personal tasks and interactions. And while it has exciting possibilities, it’s not without potential drawbacks. From transforming the ways people shop and learn to changing the nature of work and social encounters, the possibilities (and implications) of the metaverse are nearly endless. Below, 13 Forbes Technology Council members take a closer look at ways the metaverse is poised to change our work and personal lives, and what this means for the future of society.

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As businesses increasingly rely on technology to improve productivity and efficiency, many companies face challenges in managing their technology expenses. While spending on the right technology tools provides a solid ROI, some companies may be overspending on certain areas while neglecting other critical aspects. To get the most impact for their budget dollars, it's important for companies to understand what technologies are—and aren't—essential for the modern workplace. Below, 14  Forbes Technology Council members list some common tech-related expenses that companies often overspend on and offer their suggestions on how tech budgets should be leveraged instead.

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As concerns about climate change continue to grow, there is increasingly urgent interest in reducing greenhouse gas emissions and promoting sustainability. As is often the case, the world is turning to the technology industry for solutions, and experts believe many of today’s emerging and evolving tech processes and products could make a real difference in the fight against climate change. As experts in their fields, the members of Forbes Technology Council are always keeping an eye out for new technologies that can have a broader impact on society and the environment. Below, 14 of them discuss some of the most promising green tech solutions and their potential to protect our planet.

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As artificial intelligence becomes increasingly prevalent in today’s world, the importance of carefully training AI models to perform complex tasks has become more critical. However, many organizations make common mistakes in the process of developing AI models, leading to suboptimal outcomes. Some of these mistakes may include insufficient or low-quality data, not setting clear objectives, and failing to understand the limitations of the model. Below, members of Forbes Technology Council explore these and other common mistakes that organizations make when training AI models and provide tips on how to avoid them.

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Technology has become a cornerstone of almost every industry, and when it fails, the effects can be devastating. In late 2022 and early 2023, the aviation industry learned this lesson well when high-profile tech failures at Southwest Airlines and the FAA caused massive flight delays and cancellations for travelers across the U.S. These significant disruptions highlight the need for robust technological systems and processes—something that applies to businesses regardless of their field or sector. Below, 14 Forbes Technology Council members share important lessons tech leaders and companies can learn from these highly publicized incidents and how they can apply them to prevent such high-impact problems in their organizations.

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CES, one of the world’s most highly publicized and influential technology events, wrapped its 2023 edition in January, showcasing the latest and greatest innovations in consumer electronics. From cutting-edge smart home devices and wearables to futuristic robots and gaming gadgets, the event featured its usual impressive array of new products and developments. Among the items showcased are certain to be some that will soon make a big splash in the tech marketplace. Below, a group of experts from Forbes Technology Council provides a closer look at some of the most exciting new products and developments that made headlines at CES 2023. 

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A company’s “digital front door”—its website—plays an invaluable role in telling its story, educating potential customers and, often, making sales. But the attention spans of online consumers are growing ever shorter, and a slow-performing website will lead users and customers to log off and look elsewhere. Even a few seconds of delay can lead to a loss of potential customers and revenue.  As such, businesses must prioritize website speed to ensure they meet the expectations of their online audience. Below, 12 Forbes Technology Council members share some practical strategies and tools for improving website performance so you can deliver an engaging, seamless and speedy online experience for your customers.

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March 8th is International Women’s Day, and this year’s theme is #EmbraceEquity.

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Many industries are much broader and require far more diverse skills than the general public will ever realize.

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I believe that by adopting a more open approach to innovation and working with experts in all corners of the globe, we can move forward faster while shining a light on our better nature.

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Absolute focus on assessing and minimizing risks goes part and parcel with space; building better technologies to help us get there is simply an element of it.

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How do women gain greater access to opportunity?

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If you have a burning desire to work on a particular piece of the puzzle but don’t match the requirements, don’t give up. Consider upskilling and reskilling programs.

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In the 1980s, printing first broke free from the constraints of 2D with the construction of the world’s earliest 3D printers. Enabling the creation of physical objects from digital files, 3D printing might have been expected to find limited usage in producing simple parts and structures. However, its potential has proven to be far greater—and it’s still being discovered. From easily manufacturing industrial components to creating edible food products—and quite a lot more—3D technology could revolutionize the ways we live, work and play—even how we meet our bodily needs. Below, 11 members of Forbes Technology Council discuss innovative applications of 3D printing that have already seen success and others they see on the horizon.

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Nearly every year in the fall, tech enthusiasts turn their attention to Apple, waiting for details on the release of the latest iteration of the iPhone. For many fans, it’s an exciting countdown to the day when they can hold the latest, “coolest” device in the tech giant’s industry-leading arsenal in their own hands. It can certainly be argued that Apple and other leaders in the personal tech space have developed products that genuinely make their users’ lives easier (and more fun). However, tech experts are often most impressed with another genre of “cool” tech—tech that they feel really promotes the well-being and prosperity of people across the globe, whether through supporting human health, combating climate change, growing the global food supply or in some other way. Here, 16 members of Forbes Technology Council share recent and upcoming tech developments they genuinely believe promote the greater good and why they’re so impactful

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Discoveries and space innovation often require global collaboration and partnership, and space technology is years in the making; it is rigorously tested and generally the most advanced in the world.