Member Since September 2023
Skills
About
Christine Pilkington is the founder and CEO of Crisp, a Vancouver-based firm that provides fractional CMO and contract marketing services for CEOs looking to implement operationally sound marketing initiatives that would truly build their business. Christine writes about culture, leadership and business transformation.
![Christine Pilkington's avatar](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fs3.amazonaws.com%2Fcco-avatars%2Fa50f7daa-2850-4575-ad55-58ece1c2bdb0.png&w=128&q=75)
Christine Pilkington
Published content
![20 Simple Ways To Take Your Recruiting Efforts To The Next Level](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65401576ab85f6efb82c251e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75)
expert panel
With candidates being more educated and experienced than ever, attracting top talent has become difficult in recent years. To set their organizations apart in a competitive hiring landscape, leaders must commit to elevating current recruitment efforts within their businesses. From taking a critical look at your current candidate experience to leveraging social media to share open roles, even the smallest of changes can be effective in getting new eyes and increasing action on job postings. Below, 20 Forbes Business Council members share additional steps any business can take to take recruiting efforts to the next level.
![Whispers Of Success: Unveiling The Strategic Power Of Quieter Marketing](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665e034a46a78f1c956f94aa%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75)
article
Transcending the immediate allure of flashy campaigns, a quieter marketing framework not only withstands the test of time, but also propels the business forward.
![The True Cost Of The Wrong Marketing Hire](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6601819f258cf31950e326c4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75)
article
Mar 26, 2024
While no business has an unlimited budget, the temptation to hire a junior candidate when you need a senior one might prove to be more of a headache than it’s worth.
![A Case For The “Meat And Potatoes” Marketing Strategy](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65df4471260f2b58feb9e90e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75)
article
Keeping things simple, realistic and replicable can help you understand what’s working and why.
article
In the whirlwind of business dynamics, a road map stands as a beacon of clarity, aligning teams with a shared vision and purpose.
![Bridging The Gap: Why Marketing Should Have A Seat At Your Leadership Table](/https/councils.forbes.com/profile/_next/image?url=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62deaeb509d8b3aa432ace2e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75)
article
Many small business CEOs are reluctant to delegate marketing, but it could be holding them back in a number of ways.
Company details
Crisp Media Inc.
Company bio
Based in Vancouver, Crisp delivers fractional CMO and contract marketing services for growing businesses. We promise marketing strategies that work with the practicalities of your business. With an in-house team of marketers and creatives, Crisp acts as the internal marketing department for firms across Canada and US.