Dave Rosen

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Across industries, leadership teams are always in search of effective and practical ways to cut costs, boost efficiency and better support both their team members and customers. In today’s digital workplace, those goals are often achieved through the introduction of new technology. Certainly, professionals appreciate resources that make their work faster and easier. But some team members—especially if they’re not particularly “tech savvy”—may be hesitant or even anxious when their organization retires or adds to the tools they’re accustomed to and comfortable with.  However, with thoughtful planning and support, leaders can do much to smooth the rollout of new technology. Below, 19 members of Forbes Technology Council share practical strategies to help get resistant team members on board (even excited about) new tech tools.

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Developing a successful marketing analytics strategy is a challenging but essential task for many businesses. While simply collecting vast amounts of data can be a hurdle in itself, many obstacles stand in the way of a company fully leveraging that data in a way that meaningfully aligns with its strategic goals and utilizes the right tools and metrics. Below, 17 Forbes Technology Council members explore the most common challenges businesses face in creating an effective marketing analytics strategy. By identifying and addressing these challenges head-on, businesses can leverage their marketing analytics to drive more strategic, data-based decisions and achieve healthy, sustainable growth.

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As a founder, understanding what happens if your company shuts down will help you make better choices and be ready for any outcome. 

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Whether a development team is proposing a new internal tool or presenting a potential product for a customer, a proof of concept is a critical early step for validating that the team fully grasps the underlying problem and is on the right track to creating a viable solution. Developing an effective POC that clearly demonstrates the effectiveness, value and ROI of the proposal without being overwhelming or taking too much time is as much an art as a science. A well-considered and carefully crafted POC can help a dev team and project stakeholders be confident about the path ahead—before investing significant resources that can’t be recouped. Below, 20 members of Forbes Technology Council share tips for creating a solid POC that clearly presents the key points and benefits of your proposed solution.

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Part of the remit of every tech leader is monitoring the company’s tech stack, evaluating the effectiveness of current tools, and implementing changes if or as needed. When the time comes to upgrade or replace a tool or service, a tech leader with a recommendation in mind has done their research and is fully convinced that they’ve made the right choice for the business. However, it can be difficult to convince other leaders and team members who aren’t experts and who are leery of disruption. While your colleagues know you have the best interests of the organization at heart, they’re generally more receptive to—even excited about—a new tech tool or service if they clearly understand your reasoning. Below, 15 members of Forbes Technology Council share some essential details a tech leader should include when making the business case for a new technology investment.

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Both businesses and consumers have compelling reasons to prolong the lives of their tech devices. Regularly replacing computers and mobile devices is not only expensive, but it can also have serious environmental consequences, especially in communities that lack electronic recycling services. Fortunately, there are proven ways to extend the life of digital devices; some are actually quite simple. Below, 20 members of Forbes Technology Council share their expert advice to help both companies and consumers ensure their tech devices have long, productive lives.