Delve into the development of the app market in H1 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts. What you will find inside: ✔ Downloads, Revenue & DAU data on top titles; ✔ Ranking of the top GEOs and verticals; ✔ Comparison of apps’ indicators and positions to H2, 2023; ✔ Retention benchmarks in gaming and non-gaming genres; ✔ Deep analysis of gaming genres by taxonomy; ✔ The most active advertisers and publishers; ✔ Advertising share and creatives number of gaming and non-gaming genres; ✔ Mobile advertising trends and insights; ✔ Trends in the industry named by top experts and much more ❤️ Many thanks for the contributions Justin Nield Kayzen, Jamie Lou Borile aix Inc, Irina Barsukova Sensemitter 🔜 Gamescom, Ivona Pinjak GameBiz Consulting , Elahe Jalali Deneb Games, Tabarak Paracha 🔜 Gamescom 2024 Tenjin 🔜 Gamescom 2024. Check it here: https://lnkd.in/dY9JDmWq #mobilemarketing #mobilegames #mobileanalytics #mobileapps
Apptica 🔜 Tokyo Game Show
Software Development
Nicosia, Nicosia 1,948 followers
Mobile Ad Intelligence & Market Analytics Tool that provides accurate data on mobile apps
About us
Dive into the mobile world with Apptica - Comprehensive Data Provider, Ad Intelligence & App Analytics Tool that helps mobile business grow by providing access to insights and market analytics. Our algorithms collect data from 11 million apps and 3.7 million App Store and Google Play publishers in 37 countries and >20 large ad networks. For your questions and business offers: [email protected]
- Website
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http://apptica.com
External link for Apptica 🔜 Tokyo Game Show
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Nicosia, Nicosia
- Type
- Privately Held
- Founded
- 2017
- Specialties
- in-app analytics, advertising, marketing, in-app advertising, Mobile Intelligence, in-app market research, mobile app data, mobile, creatives, monitoring, spy tool, publisher, ad network, monetization, in-app monitoring, competitors, ad intelligence, android, iOS, ad campaigns, ad network, advertiser, application, analytics, publisher , competitive advertising intelligence, marketing, UA , User aquisition, creative gallery, apps, insights, and media buyers
Locations
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Primary
25 Martiou, 27, Office 106, Egkomi
Nicosia, Nicosia 2408, CY
Employees at Apptica 🔜 Tokyo Game Show
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Ksenia Yurkina
Head of Marketing | Master's in International PR&Marketing
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vittorio rolando
responsabile dipartimento realeà virtuale presso apptica srl
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Yana Savitskaya 🔜 Tokyo Game Show
Head Of Business Development at Apptica.com
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Natalia Marchenko 🔜 Tokyo Game Show
Business Development Manager at Apptica
Updates
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We’re thrilled to share that our latest report, "Spotlight on MENA in H1 2024," is now available. Developed in collaboration with Medialinks, this report offers a fresh perspective on the mobile landscape in the MENA region. 📊 What’s inside: ▪ Downloads, Revenue & DAU data on top titles; ▪ Data on countries and verticals share; ▪ Figures dynamics HoH; ▪ Retention benchmarks in gaming and non-gaming genres; ▪ Deep analysis of gaming genres by taxonomy; ▪ The most active advertisers and publishers; ▪ Advertising share and creatives number of gaming and non-gaming genres; ▪ User Acquisition insights and strategies; ▪ A profile of influence and affiliate marketing in the region. Special thanks for the contributions to Zeeshan Sajid Amin from Medialinks, Abdullah H. from Easy Monetization, and Miley Hong from BIGO Ads! The report is available via the link 🔛 https://lnkd.in/ehqqC-dw #mobilemarketing #ua #influencemarketing #affiliatemarketing #mobileapps #mobileanalytics #mena
Spotlight on MENA: State of the mobile market in H1 2024
apptica.com
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🚨 New course alert! Learn valuable insights designed to enhance each phase of your creative process with AppAgent / Strategic Growth for Mobile Games in our new course "Elevate your creative strategy: from ideation to iteration". What awaits you inside: ✔ 4 lectures ✔ more than 10 practical techniques for researching, ideating, and iterating mobile ads ✔And Chris Szymanski as Captain Hook 😁 Dive into the fundamentals of developing an effective creative strategy here ⤵ https://lnkd.in/eJEiDgKA #mobilemarketing #mobileadvertising #mobileadcreative
Apptica Academy. Elevate your creative strategy: from ideation to iteration
apptica.com
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The countdown is on! 🔥 We are excited to be a sponsor of the upcoming GPC brought by GamingonPhone. Join us on September 18-19 to learn more about mobile market from the great experts. Register here ⤵ https://lnkd.in/gU2URnJn #gamingonphone #gameconference
We are delighted to announce that Apptica will be the Title Sponsor for the upcoming GamingonPhone Conference (GPC) Online! Taking place on September 18-19 on an innovative virtual 3D platform, GPC Online is an exclusive, invite-only B2B conference bringing together C-level executives and key decision-makers from the global mobile games industry. As a leading Ad Intelligence & App Analytics Tool, Apptica empowers mobile businesses with access to unparalleled insights and market analytics. With data from 11 million apps and 3.7 million App Store and Google Play publishers across 37 countries and 20+ major ad networks, Apptica is at the forefront of driving growth in the mobile industry. We’re excited to partner with Apptica to bring a dynamic, data-driven experience to GPC Online delegates. Together, we’re setting the stage for meaningful connections, strategic insights, and impactful growth in the mobile games industry.
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Join us to discuss universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel 💬 🎬 What we're going to speak about: 🔘 How to create a versatile strategy for scaling with creatives 🔘 Tailoring creative ideas for TikTok 🔘 Examples of successful creative experiments and their effects on business growth 🔘 Testing creo in Meta: methods and results analysis 🔘 Overview of the mobile advertising landscape in the first half of 2024 📅 When: August 22, 3:00 pm CET 🎤 Speakers: Ignaty Bodrikov, Natalia Aleksandrova, Artem Vidiaev & Polina Baeva Follow the link and save your spot ⏩ https://lnkd.in/eieTCZDQ See you there! 😏 #webinar #mobileadvertising #adcreative #admonetization #tiktok #meta
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✈ Apptica is flying to China! Meet our stars Yana Savitskaya and Natalia Marchenko at ChinaJoy in Shanghai to learn more about mobile market and app advertising 🔥 📍 Booth A598 🗓 26-28 of July #chinajoy2024 #chinajoy
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Learn about the power of #playableads in our new podcast episode with Gokce Oguz, CEO and Co-Founder at Playable Factory. What is inside: 🎮 Some stats on playables 🎮 Impact of rising CPI and strategies to combat it 🎮 Overview of products Flex and Ready 🎮 Current trends, best practices and successful cases in playable ads 🎮 Integration of user-generated content (UGC) in playables 🎮 Effectiveness of playable ads in non-gaming industries 🎮 Future of user acquisition 🎧 Click play: YouTube: https://lnkd.in/eBfm4wmQ Spotify: https://lnkd.in/e3aFJizE Apple Podcast: https://lnkd.in/eaFBfQwJ 💡 Key takeaways are waiting for you in our blog: https://lnkd.in/emWT-jBW #mobilemarketing #playable #mobileadvertising #mobilegames
The Power of Playable Ads: Current Trends & Best Mechanics with Gökçe Oguz from Playable Factory.
https://www.youtube.com/
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🚨 New course alert! Dive into A/B testing frameworks for app store optimization in order to reach new store-level performance and make smart decisions based on data with Geeklab 📲 What’s waiting for you inside? 🔹 Three lectures 🔹 Useful content without any general statements 🔹 More than ten practical recommendations 🔹 Everything needed to learn how to build strong hypotheses, test using the best tools and evaluate the results with key metrics 🚀 Embark on a learning journey with Emilio Mellado and Senni-Kaisa Nurmi here ⤵ https://lnkd.in/eK4e8fG9 #abtesting #mobilemarketing #mobileadvertising #aso
Apptica Academy: Best practices for successful App Store A/B testing
apptica.com
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📈 Wanna boost your creatives’ conversion rate? Check our new article on Mastering Ad Creatives in 2024! ➡ The article is available here: https://bit.ly/45HyFZR 🎁 As a bonus, you’ll get: ✔ 16 creatives mechanics with examples ✔ Analytics on ad creatives formats of ratio and duration that fire ✔ TikTok’s official case study on how Admiral Media helped BIGVU ✔ Insights from Pavel Shishkin, Head of Creative Department at AdQuantum, on how to hit the user’s motivation ✔ WOW-comparison of the interface-design perception of Gen Z vs. Millennials ✔ Specific example of a creative testing structure on Facebook ✔ Main tips on creative testing budget allocation from Kevin Dosanjh, B2B Marketing Lead at Admiral Media 🤝 Many thanks to our partners for such a meaningful contribution – Pavel Shishkin from AdQuantum and Kevin D. from Admiral Media - Performance Marketing & Growth #mobilemarketing #mobileapps #mobileanalytics #mobileadvertising
Mastering Ad Creatives in 2024
apptica.com