Apptica 🔜 Tokyo Game Show

Delve into the development of the app market in H1 2024 with our latest report, filled with mobile market trends, top charts, rankings, and insights from leading experts. What you will find inside: ✔ Downloads, Revenue & DAU data on top titles; ✔ Ranking of the top GEOs and verticals; ✔ Comparison of apps’ indicators and positions to H2, 2023; ✔ Retention benchmarks in gaming and non-gaming genres; ✔ Deep analysis of gaming genres by taxonomy; ✔ The most active advertisers and publishers; ✔ Advertising share and creatives number of gaming and non-gaming genres; ✔ Mobile advertising trends and insights; ✔ Trends in the industry named by top experts and much more ❤️ Many thanks for the contributions Justin Nield Kayzen, Jamie Lou Borile aix Inc, Irina Barsukova Sensemitter 🔜 Gamescom, Ivona Pinjak GameBiz Consulting , Elahe Jalali Deneb Games, Tabarak Paracha 🔜 Gamescom 2024 Tenjin 🔜 Gamescom 2024. Check it here: https://lnkd.in/dY9JDmWq #mobilemarketing #mobilegames #mobileanalytics #mobileapps

We’re thrilled to share that our latest report, "Spotlight on MENA in H1 2024," is now available. Developed in collaboration with Medialinks, this report offers a fresh perspective on the mobile landscape in the MENA region. 📊 What’s inside: ▪ Downloads, Revenue & DAU data on top titles; ▪ Data on countries and verticals share; ▪ Figures dynamics HoH; ▪ Retention benchmarks in gaming and non-gaming genres; ▪ Deep analysis of gaming genres by taxonomy; ▪ The most active advertisers and publishers; ▪ Advertising share and creatives number of gaming and non-gaming genres; ▪ User Acquisition insights and strategies; ▪ A profile of influence and affiliate marketing in the region. Special thanks for the contributions to Zeeshan Sajid Amin from Medialinks, Abdullah H. from Easy Monetization, and Miley Hong from BIGO Ads! The report is available via the link 🔛 https://lnkd.in/ehqqC-dw #mobilemarketing #ua #influencemarketing #affiliatemarketing #mobileapps #mobileanalytics #mena

🚨 New course alert! Learn valuable insights designed to enhance each phase of your creative process with AppAgent / Strategic Growth for Mobile Games in our new course "Elevate your creative strategy: from ideation to iteration". What awaits you inside: ✔ 4 lectures ✔ more than 10 practical techniques for researching, ideating, and iterating mobile ads ✔And Chris Szymanski as Captain Hook 😁 Dive into the fundamentals of developing an effective creative strategy here ⤵ https://lnkd.in/eJEiDgKA #mobilemarketing #mobileadvertising #mobileadcreative

The countdown is on! 🔥 We are excited to be a sponsor of the upcoming GPC brought by GamingonPhone. Join us on September 18-19 to learn more about mobile market from the great experts. Register here ⤵ https://lnkd.in/gU2URnJn #gamingonphone #gameconference

Join us to discuss universal approaches for scaling through creatives in the modern mobile advertising landscape with Allformance and Endel 💬 🎬 What we're going to speak about: 🔘 How to create a versatile strategy for scaling with creatives 🔘 Tailoring creative ideas for TikTok 🔘 Examples of successful creative experiments and their effects on business growth 🔘 Testing creo in Meta: methods and results analysis 🔘 Overview of the mobile advertising landscape in the first half of 2024 📅 When: August 22, 3:00 pm CET 🎤 Speakers: Ignaty Bodrikov, Natalia Aleksandrova, Artem Vidiaev & Polina Baeva Follow the link and save your spot ⏩ https://lnkd.in/eieTCZDQ See you there! 😏 #webinar #mobileadvertising #adcreative #admonetization #tiktok #meta

✈ Apptica is flying to China! Meet our stars Yana Savitskaya and Natalia Marchenko at ChinaJoy in Shanghai to learn more about mobile market and app advertising 🔥 📍 Booth A598 🗓 26-28 of July #chinajoy2024 #chinajoy

Learn about the power of #playableads in our new podcast episode with Gokce Oguz, CEO and Co-Founder at Playable Factory. What is inside: 🎮 Some stats on playables 🎮 Impact of rising CPI and strategies to combat it 🎮 Overview of products Flex and Ready 🎮 Current trends, best practices and successful cases in playable ads 🎮 Integration of user-generated content (UGC) in playables 🎮 Effectiveness of playable ads in non-gaming industries 🎮 Future of user acquisition 🎧 Click play: YouTube: https://lnkd.in/eBfm4wmQ Spotify: https://lnkd.in/e3aFJizE Apple Podcast: https://lnkd.in/eaFBfQwJ 💡 Key takeaways are waiting for you in our blog: https://lnkd.in/emWT-jBW #mobilemarketing #playable #mobileadvertising #mobilegames

🚨 New course alert! Dive into A/B testing frameworks for app store optimization in order to reach new store-level performance and make smart decisions based on data with Geeklab 📲 What’s waiting for you inside? 🔹 Three lectures 🔹 Useful content without any general statements 🔹 More than ten practical recommendations 🔹 Everything needed to learn how to build strong hypotheses, test using the best tools and evaluate the results with key metrics 🚀 Embark on a learning journey with Emilio Mellado and Senni-Kaisa Nurmi here ⤵ https://lnkd.in/eK4e8fG9 #abtesting #mobilemarketing #mobileadvertising #aso

📈 Wanna boost your creatives’ conversion rate? Check our new article on Mastering Ad Creatives in 2024! ➡ The article is available here: https://bit.ly/45HyFZR 🎁 As a bonus, you’ll get: ✔ 16 creatives mechanics with examples ✔ Analytics on ad creatives formats of ratio and duration that fire ✔ TikTok’s official case study on how Admiral Media helped BIGVU ✔ Insights from Pavel Shishkin, Head of Creative Department at AdQuantum, on how to hit the user’s motivation ✔ WOW-comparison of the interface-design perception of Gen Z vs. Millennials ✔ Specific example of a creative testing structure on Facebook ✔ Main tips on creative testing budget allocation from Kevin Dosanjh, B2B Marketing Lead at Admiral Media 🤝 Many thanks to our partners for such a meaningful contribution – Pavel Shishkin from AdQuantum and Kevin D. from Admiral Media - Performance Marketing & Growth #mobilemarketing #mobileapps #mobileanalytics #mobileadvertising

We are back from WN Events in Istanbul with lots of new connections, insights and great memories. Teşekkür for such a warm welcome ❤️ #wnconf