Dana Tousova

Forrester recognition is a company proof of a stabile brand that helps us to get more Enterprise clients. Also one of our top-performing campaigns with 641% ROI!

I have been leading campaigns to promote Kentico's being named a Challenger in Gartner Magic Quadrant for Web Content Management for the last three years. The Magic Quadrant report is being released annually by Gartner and is confirmation of the stabile brand. We have secured a quality pipeline with leads from this campaign as these are one of our best-converting marketing activities to qualified leads and opportunities and achieved 56% higher average opportunity value as we manage to attract… Zobrazit více

I have been leading campaigns to promote Kentico's being named a Challenger in Gartner Magic Quadrant for Web Content Management for the last three years. The Magic Quadrant report is being released annually by Gartner and is confirmation of the stabile brand. We have secured a quality pipeline with leads from this campaign as these are one of our best-converting marketing activities to qualified leads and opportunities and achieved 56% higher average opportunity value as we manage to attract larger customers. 345% ROI for this campaign! Zobrazit méně

Kentico (within MDF with Microsoft ) commissioned London Research to conduct an interview based study evaluating business benefits of running Kentico EMS on Microsoft Azure. The campaign assets contained blog post, landing page, resource page, press release, social announcements, and newsletters. We are also driving through channel demand generation using Campaign-in-a-box including Lunch&Learn slide deck.
For this theme, we were also running a campaign with Digital Doughnut and Demand… Zobrazit více

Kentico (within MDF with Microsoft ) commissioned London Research to conduct an interview based study evaluating business benefits of running Kentico EMS on Microsoft Azure. The campaign assets contained blog post, landing page, resource page, press release, social announcements, and newsletters. We are also driving through channel demand generation using Campaign-in-a-box including Lunch&Learn slide deck.
For this theme, we were also running a campaign with Digital Doughnut and Demand Exchange (sister companies of London Research) with the featured article on the home page of Digital Doughnut and landing page. Zobrazit méně

The new Kentico Cloud (now Kentico Kontent) Partner Program introduced 3 tier model and the project scope included:
* Partner Directory updates (added filters and partner levels)
* Partner detail update (added partner badge)
* New Partner welcome page live (new page hidden from navigation, which will be sent to newly registered partners by our Sales Operations Team)
* Become a partner page redesign (copy updated to reflect the unique value proposition and the new partner… Zobrazit více

The new Kentico Cloud (now Kentico Kontent) Partner Program introduced 3 tier model and the project scope included:
* Partner Directory updates (added filters and partner levels)
* Partner detail update (added partner badge)
* New Partner welcome page live (new page hidden from navigation, which will be sent to newly registered partners by our Sales Operations Team)
* Become a partner page redesign (copy updated to reflect the unique value proposition and the new partner program with level description, and newsletter subscription checkbox added to the form)
* Partner Program Guide revamp.
* Communication strategy included blog post, press release, social posts and personalized newsletter to existing partners and prospect partners. Zobrazit méně

With the goal to deliver more of qualified leads for the Sales team I worked with our data analyst to base the changes in our lead scoring model on historical data about qualified leads and activities attributing to their qualification + feedback from the Sales team. I set up a goal of 20% increase based on the data and in the end, I managed 200%+ increase. Also, number of sales opportunitites resulting from these qualified leads had increased 4 times

As a project owner, I led the creation of Kentico Partner Acquisition landing page. The goal of this landing page is to introduce Kentico Partner program to potential partners (digital agencies) and convince them to sign-up with Kentico Partner Program.