Wie können Sie beim Übergang vom Unternehmen zum Unternehmertum eine persönliche Marke aufbauen?

Perhaps the most important thing while choosing entrepreneurship. Unless you have the clear thought around what you are exploring, you won’t be able to garner any opportunities. It is hence, always crucial to be aware of the market outlook, opportunities available, and what all can be channelised in the right mode. I believe a majority of the time needs to be devoted to choosing the right niche, using the right methods.

Quit attempting to handle every single task and accommodate every individual's needs. Focus on what you're good at and invest in yourself to continue separating yourself from others. Take the time to figure out your "Competitive Advantage," but don't just listen to yourself; get feedback and input from people you trust and have worked with or for. You might uncover a new niche you have yet to recognize.

Defining your niche is important - and it's also something that you can refine as you continue your journey. When you're first getting started, you may be leveraging research and experience. But it's ultimately an educated guest. Start with the insight you have and give yourself permission to evolve as you go.

Creating a value proposition for your personal brand requires introspection, clarity, and focus. Start by reflecting on your unique strengths, skills, and experiences. What are you exceptionally good at or known for? This introspection provides the foundation of your brand. Next, determine who your target audience is. Then, identify a specific problem or need that your skills or expertise can address. Now, define what sets you apart. With these components, craft a concise value proposition statement: “I help [target audience] achieve [specific result] through [your unique approach or tool].” This statement should encapsulate who you're targeting, the problem you're solving, and how you approach the solution uniquely.

As you transition from corporate to entrepreneurship, you're likely leveraging similar strengths, skills, and values. Make sure you're giving yourself credit for your experience and not downplaying your value just because you're new at doing it on your own.

When you're getting started, keep it simple. Having some clarity and consistency - and making it easy for people to get in touch with you - is often enough. As your work and personal brand develop, you may only need a presence on certain channels or want refine your messaging. You don't have to be in all of the places to get started, but it's not a bad idea to grab handles and domains that may be of interest!

The only advisable shortcut to make your presence left after a proper selection of topic is “CONSISTENCY”. None of the other factors would work unless there are consistent efforts laid out to make the online presence felt. This is a continued effort, and not a one-time job.

Developing your online presence is crucial in today's digital age. It involves strategically presenting yourself or your business on the internet to reach and engage your target audience. Start by identifying your goals and audience. Choose platforms that resonate with your audience; for professionals, LinkedIn might be apt, while creatives may prefer Instagram. Create high-quality, consistent content that offers value. Engage by responding to comments, joining discussions, or sharing relevant content. Optimize for search engines to increase visibility. Remember, your online persona should be authentic, reflecting your values and mission.

Be honest. Trying to replicate others or repeat what has been done never comes across as genuine. Talk about what you know and try to deliver value to your audience. I agree with the other comments on this thread you need consistency and do not try to be all places at once if it means the quality will be diluted.

You cannot do it alone. It would help if you built a team of supporters and network who can lift your messaging but must be willing to help and elevate others who share a supporting message. Networking and collaborating is a team sport.

Instead of thinking of it as networking, think about building relationships. Walk into every conversation with the goal of discovering what you can do to help/support that individual/business, then follow through and do the damn thing. Ask them how you can support/promote or who they need to meet, and create as many of those introductions and connections as you can. The law of reciprocity works, but it's really about building the first impression and showing people you're there for more than just yourself. And who do you think they'll remember first when it comes time to refer someone?

Coming from a corporate background into entrepreneurship, I noticed a big difference when it comes to personal branding. People in the entrepreneurial world seem to understand the idea and importance of personal branding. Corporate folks on the other hand seem a little stuck in the 90’s here…. They ignore personal branding like we all ignored Aunt Viv’s obvious replacement on the Fresh Prince of Bel Air. If you’re working a corporate gig and looking to advance but keep getting stuck, I’m betting that you don’t have a clear personal brand. Take a step back and look at your personal brand. Make sure you’re managing it. Because whether or not you’re intentional about what your personal brand says, it’s saying something about you.