BSH Home Appliances Group

Cool things are coming. This summer. For BSH. In Mexico. It’s about precision, responsibility, community. It’s about a new way of manufacturing. It’s about a love of detail and the environment. We’re looking forward to sharing with you soon what we’ve been working on for the past 2 years. Until then, we’ll take your guesses as to what all of this might be about. Off you go to the comments and leave us your speculations! Stay tuned and keep your cool for our big reveal! #BSHMexico #ThisSummer #TeamBSH

BSH presents: our product of the month 🎉 This year we are celebrating 100 years of IFA Berlin and we are excited to be part of the 100-year exhibition with the first mass-produced electric refrigerator for private households in Europe by #Bosch. The exhibition can be seen at Bikini Berlin until 17 August. Fittingly, our product of the month for July is the French Door fridge-freezer combination by #Bosch. 🧊 It's just what you need for the summer: a glass of cold water or a homemade lemonade on ice is now available at any time. Equipped with a fixed water connection or water tank, the integrated ice and water dispenser produces up to 5 kg of ice within 24 hours - making it the most powerful on the market. And whether it's juicy watermelon or fresh tomatoes for a summer salad: To ensure you don’t miss out on hot days, it offers extra space inside for fresh food. 🍉 #BSH #ConsumerHappiness #HomeAppliances 

„Ich bin zum ersten Mal mitgelaufen und durfte die BSH als Teamkapitän anführen. Die Vorbereitung und auch der Lauf haben mir sehr großen Spaß gemacht. Es hat sich gezeigt, dass der Teamgeist bei der BSH stimmt und wir tolle Kolleg:innen haben.“ Das war Teamkapitän Carstens Eindruck des Laufevents. Die BSH war mit rund 200 Kolleginnen und Kollegen wieder beim Firmenlauf B2RUN 2024 am Start. Neben dem Fun-Faktor und dem Gemeinschaftsgefühl wurde auch aus sportlicher Sicht einiges geboten. Tamara, die schnellste BSH-Läuferin, lief die 5,6 km Kilometer lange Strecke rund um das Olympia Stadion in 25,34 Minuten, in der männlichen Wertung war Thanh mit einer Zeit von 21,10 Minuten für die BSH am schnellsten unterwegs! Herzlichen Glückwunsch an alle Teilnehmer:innen! #TeamBSH #B2Run #Firmenlauf #Munich #GemeinsamAktiv

What do our colleagues say about their work at BSH? To offer an insight into the working world of our design teams, we are putting Ralf Grobleben, Head of Design at NEFF Home Appliances, in the spotlight today. He describes what makes a good design in his eyes and explains the overarching brand strategy pursued by the design teams at BSH.    𝗪𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲𝘀 𝗴𝗼𝗼𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? Let us take a look at the kitchen, for instance, where NEFF has a complete product family. Accordingly, it is important to us to give consumers pleasure in using all appliances by designing details that appear logical, sometimes magical. Good design is not about surface cosmetics, it adds meaning to a product.  𝗔𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝘀?   While in design projects people often work with individual personas, at BSH we pursue an overarching model. We address different target groups with our entire brand portfolio. We assign the brands to groups with certain characteristics and preferences that go beyond a persona. This is the perfect basis for our design teams to work out the details. The results of recent years have shown that we are clearly differentiated and address the entire market with our brands.    𝗟𝗮𝘀𝘁 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗹𝗲𝗮𝘀𝘁: 𝗪𝗵𝗶𝗰𝗵 𝗵𝗼𝗺𝗲 𝗮𝗽𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁?  At a time when physical objects are increasingly taking a back seat, I think haptic elements like the NEFF Twist Pad Flex® are a wonderful thing.   On the one hand, the Twist Pad Flex® offers technical features, but it is also simply fun to operate the appliances with it.

Let’s be real: Each of us needs to do their part to contribute to an eco-friendlier environment. We know that every day, countless individuals are making small yet powerful changes to help pave the way for a more sustainable future. Each of them is an everyday superhero. Please view this post as a reminder that you can be a superhero, too. 🦸♂️🦸♀️ At BSH, we believe that being "eco-friendly" is not just about grand gestures; it’s about the little things we do every day that truly add up. Whether it’s conserving energy, recycling, or simply choosing sustainable products, no step is too small on the path to sustainable living. As a leading home appliance manufacturer, we take pride in supporting people with products designed to reduce their carbon footprint without compromising on quality or performance. From energy-efficient appliances to recyclable materials: Innovative solutions are our way to commit to a sustainable future. You’re invited to be part of the journey. Every step you take matters. Together, we can make a BIG difference. 🌱 ❗️ PS: Looking for simple tips? Take a look at our profile. There, we have summarized a number of tips that make sustainable living at home easier. #EcoSuperheroes #Sustainability #GreenLiving #HomeAppliances #Innovation #SmallStepsBigImpact #TeamBSH

Our one-year trainee program prepares our Global Graduates (GGs) thoroughly for their future careers in #TeamBSH. Besides working at three different BSH locations, they get the chance to strengthen their business acumen working on the Business Challenge. Our BSH Start-Up BlueMovement gave the GGs the exciting task to redesign the brand experience to make it more attractive to Gen Z. With its approach to rent high-quality Bosch and Siemens home appliances instead of owning, BlueMovement already picks up on the Gen Z preferences. But how to engage the Gen Zers more with this offer? Our Graduates identified the persona “Emily” and created brilliant content ideas for a multichannel advertising campaign. They also tested different product, service, and pricing strategies to make Emily’s BlueMovement experience even more appealing. Graduate Ana Frklić was on the BlueMovement project and really appreciated working in a diverse team and learning from each other. Fellow team member Fabian Belzner loved to translate consumer preferences into tangible, sustainable solutions. Find out more below. ⬇ #GlobalGraduates #BlueMovement

🤝 Exciting News from Our Collaboration with SAP Customer Experience! 🚀 „With our new OneConsumer Engagement Platform we are creating a transparent win-win for both our consumers and our employees, leveraging unified data across brands, touchpoints and processes to improve quality of life at home in every interaction. After pilots in a few of our markets so far and incorporating several further improvement ideas, we are now preparing the rollout to boost #CustomerExperience with our brands, products, service and Home Connect ecosystem around the globe,“ says Rainer Jersch, Head of B2C Analytics & Marketing At SAP’s recent customer conference #SAPSapphire2024, we presented how our new OneConsumer Engagement Platform boosts omni-channel customer experience with BSH’s brands and Home Connect ecosystem for connected home appliances. We also made things more tangible by exhibiting selected home appliances on site as part of the fair’s central showcase, giving an impression to visitors of how digital solutions enrich the physical household world. Our mission? To enhance the quality of life at home through cutting-edge technology and innovation. Our partnership in #CustomerExperience is making this a reality, accelerating our drive towards a smarter future with... 🌐 Cloud-Powered Innovation Transitioning further to cloud solutions. This shift not only speeds up our innovation cycles, but also simplifies the continuous deployment of new features and configurations. 🔗 Seamless Data Integration Our seamless integration via SAP Business Technology Platform empowers us to add new touchpoints and replace technical components swiftly and efficiently. This flexibility ensures we can meet unique market demands head-on, providing unparalleled experiences to our consumers. ♻️ Sustainability Through SAP CX We're leveraging SAP Customer Experience solutions to impact sustainability. By encouraging the use of Eco mode in our connected home appliances through personalized messages, for example; we're taking a step towards improved sustainable practices. 🔐 Privacy and Digital Trust With integrated consent management capabilities, we ensure our consumers have full control over their personal data and preferences. 🔄 Leveraging Internal Synergies By reusing components across the organization, we're not just saving time and resources; we're fostering innovation and efficiency. This approach allows us to share skills and capacities, particularly across B2C and B2B environments. 🌐 Unified Account Management With SingleKey ID and our OneAccount initiative, we offer consumers a seamless login and profile management experience across all our brands and touchpoints, ensuring their account data is synchronized and accessible. We're proud of the strides we're making in improving home life at home through technology, sustainability, and privacy. #Innovation #Sustainability #Privacy #CX #SAP #CloudSolutions #SmartHome #TechForGood

At BSH, we strive to combine quality and performance with convincing designs. In the Designer's Pick, our leading designers provide insights into their inspirations and current projects. Sonja Schiefer, Head of Design Siemens home appliances, provides exciting insights:     "In today's world, design is about adding real value and creating meaningful experiences. Our aim is to harmonize elegant design and intelligent functions.     The modern kitchen has established itself as the heart of the home. Therefore, it has to be multifunctional and flexible.      Good design takes up this idea and focuses on the intuitive use of appliances that make everyday life easier and more enjoyable for our consumers.    For example, we have implemented this approach in the new iQ700 oven generation from Siemens. It impresses with its timeless design and smart functions. As an elementary component, it fits perfectly into the smart kitchen."    To find out what other trends shape her daily work and which role design plays in the success of a brand you can find her full interview here: https://lnkd.in/dAvRk5c4

What a great start at the IFA Kick-off 2024 at Bikini Berlin! 🎉 Over the course of two days, we presented our pioneering technologies and visions together with leading innovators and partners. On Friday, Stefanie Lipps, Managing Director of Home Connect, gave an inspiring talk about the future of the smart home. From the past, to the present and into the future: she emphasized the importance of connectivity and artificial intelligence for an even more personalized and efficient home appliance experience and gave an exciting outlook on what our home of the future will look like. 🏠🔮 In addition, the exhibition celebrating the 100th anniversary of IFA Berlin has been open since the weekend. We are delighted to be part of the exhibition with the first mass-produced electric refrigerator for private households in Europe from #Bosch, which can be visited at Bikini Berlin. #IFA2024 #100YearsExhibition #BSH #Innovation #SmartHome #FutureHome #Berlin Credits: Picture 1 & 3: Viktor Strasse / Picture 2: Dominik Tryba

Having to hide who you are can be extremely exhausting. That is why #TeamBSH fosters a culture that celebrates diversity, equity, and inclusion. By doing this, we create a safe work environment, where every individual can be their true selves and thrive. During our Diversity Days, Víctor Lorenzo and FRANCK OLIVES, core members of our LGBTQ+ employee network "Colors of BSH", hosted the session "Being Me at Work." Their goal was to raise awareness about the challenges faced by the LGBTQ+ community and cultivate allyship and openness among colleagues. 🌈 They shared actions that individuals can take to embrace their authentic selves at the workplace, such as coming out to trusted colleagues or mentioning their partner when discussing their leisure. Allies are crucial in supporting LGBTQ+ individuals, standing in solidarity with them. Being an ally is an ongoing process of learning, challenging biases, and taking action. However, it is easy to start like the tips in our video show. Let’s all contribute to a more inclusive (work) environment! #Diversity #Pride #Inclusivity #DEI