Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN
GfK - An NIQ Company
IT-Dienstleistungen und IT-Beratung
Nuremberg, Bavaria 311.422 Follower:innen
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Wir verbinden Daten und Wissenschaft. Innovative Analyselösungen geben Antwort auf wichtige unternehmensspezifische Fragen zu Verbrauchern, Märkten, Marken und Medien – und das sowohl heute als auch in der Zukunft. Als Analysepartner versprechen wir unseren Kunden weltweit „Growth from Knowledge“. GfK ist eines der weltweit führenden Marktforschungsunternehmen. Wir sind fokussiert, einfach und digital. Wir sind auf den Kunden ausgerichtet. Unsere Vision schätzt Einfachheit, nutzt digitale Technologien und ist für unsere Kunden ergebnisorientiert. Unser Ziel ist es, unseren Kunden zu helfen, aus Erkenntnissen gewinnbringendes Wachstum abzuleiten. Wir führen kontinuierlich neue Lösungen ein und entwickeln innovative End-to-End-Prozesse, die schneller und effizienter sind und einen wahren Wettbewerbsvorteil schaffen. Wir haben keine Kristallkugel. Aber wir lieben Daten und Wissenschaft und wissen, wie wir beide verbinden können. Detailtreue und Präzision sind für uns von großer Bedeutung. Wir sind digitale Ingenieure, die erstklassige Analysen erstellen, umsetzbare Empfehlungen aussprechen und dafür zukunftsweisende Technologien einsetzen. Unsere Kunden sind Unternehmen auf der ganzen Welt. Um täglich die bestmöglichen Geschäftsentscheidungen zu treffen, müssen sie wissen, was jetzt geschieht – und in Zukunft. Sie brauchen mehr als rein beschreibende Daten – geschäftliche Entscheidungsträger benötigen umsetzbare Empfehlungen, die auf erweiterten Analysen basieren.
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http://www.gfk.com
Externer Link zu GfK - An NIQ Company
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- IT-Dienstleistungen und IT-Beratung
- Größe
- 5.001–10.000 Beschäftigte
- Hauptsitz
- Nuremberg, Bavaria
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- Privatunternehmen
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- Information Technology & Services, Big Data, Consumer Goods Technology, Market Intelligence, Data Reporting, Data & Science, Market Research Consultant, Business Consultant und IT Solutions
Produkte
gfknewron
MI-Software (Marketing Intelligence)
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
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Beschäftigte von GfK - An NIQ Company
Updates
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🌎 As travel and outdoor activities increase, so does the demand for tech products that enhance these experiences. Categories like hair care devices, digital cameras, and audio products are seeing significant growth — a trend that presents a significant opportunity for retailers and manufacturers willing to cater to evolving consumer preferences. Join NIQ and GfK at IFA Berlin, 6–10 September, for a Total Read on these trends and discover how you can leverage them for growth. Ready for the Full View™ on market and consumer intelligence? Learn more: https://lnkd.in/e_hcFjvh
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Our brand new and free study on the development of the retail sector in Europe is here. 🛍️ Find out more about key retail indicators and how consumers adapted their shopping behavior to the various crises of recent years. Download it now 👉 https://hubs.la/Q02LxxCb0 #Retail #EuropeanRetail #MarketInsights #NIQforRetail
How did European retail perform last year and what are trends for 2024? 🛍️ Discover the latest insights in our free geomarketing study on European retail and find out more about the following key indicators: ➡️ purchasing power ➡️ retail turnover ➡️ retail share of private consumption ➡️ development of consumer prices ➡️ consumer fears and adaptation strategies Download the report for free now 👉 https://lnkd.in/ehpQFe9n #Retail #EuropeanRetail #MarketInsights #NIQforRetail
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📶 The telecom market is evolving. Consumers are increasingly demanding premium smartphone features, 5G connectivity, and advanced functionalities. This drives a projected 2% growth in 2024, presenting retailers and manufacturers with opportunities to innovate and lead in this dynamic market. Join NIQ and GfK at IFA Berlin, 6–10 September, to explore these cutting-edge trends and innovations. Leverage our combined experience and get the Full View™ on market and consumer intelligence. Learn more: https://lnkd.in/g9pbEcZa
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Get instant access to our leading sales and market intelligence in an even more user-friendly way. Tap into new markets and segments, optimize your product portfolios, and outpace your competition with our enhanced #gfknewron Market solution. ✅ Get the key insights you need to know at-a-glance ✅ Enhance your analysis with new KPIs and wider range of flexible data views & insights ✅ Power your decisions on a global scale with aggregated insights across regions, countries, & product groups See what’s new 👉 https://lnkd.in/dSrARs_c #MarketInsights #GrowthFromKnowledge #gfknewron #NIQ
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🛒 Direct-to-consumer (DTC) strategies are reshaping the retail landscape, providing consumers with after-sales support, knowledgeable staff, and detailed product information they prioritize. This evolution unlocks benefits for both manufacturers and retailers. Join NIQ and GfK at IFA Berlin, 6–10 September, to tap into our combined expertise. With GfK’s 90 years of experience and NIQ’s cutting-edge insights, we deliver the Full View™ on market and consumer intelligence. Learn more: https://lnkd.in/gxgaNzMR
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📊 Despite global economic uncertainties, the market shows cautious optimism. With the IMF projecting a 3.1% global GDP growth in 2024, opportunities abound. Retailers can leverage this growth by focusing on affordability and aligning strategic promotions with major events like sports competitions or Black Friday to drive consumer engagement. Join us at IFA Berlin, 6–10 September, to explore these insights further. Learn more: https://lnkd.in/eYws6iQJ
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🛒 GfK research reveals that consumers prioritize after-sales support, knowledgeable staff, and detailed product information when buying directly. Your Direct-to-Consumer strategies should too. Direct-to-consumer strategies have disrupted TCG industries, unlocking benefits and opportunities for both manufacturers and retailers. Take advantage. NIQ and GfK give you the Full View™ of FMCG and Tech & Durables for a deep understanding of the total store and consumer. Meet us at IFA Berlin, 6–10 September, where we share these findings and more as a 2024 insights partner. Learn more: https://lnkd.in/gqw6zFNE
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🌟 Event Highlight 🌟 At the third edition of the DeviceNext Summit, NIQ-GfK joined as the "Intelligence Partner," contributing insights to the theme, “AIoT Shaping Wearable & Consumer Tech.” Kartik Vasudevan led an insightful session on "Emerging Tech Shaping the Future of Consumer Tech." He explored the evolving market and consumer landscape, shedding light on the next-gen shoppers—particularly Gen Z—and their growing interest in consumer and tech products. Thank you to all who attended and engaged in the vibrant discussions. #ConsumerTech #AIoT #Innovation #GenZ #MarketTrends
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Effective segmentation is key to driving loyalty. NIQ’s Full View™ for Retail ensures you can make confident strategic decisions, backed by the most comprehensive and representative consumer panel insights. Follow NIQ for Retail to learn more. #customersegmentation #consumerinsights #retailinnovation #niqforretail
Get the Full View™ of Consumers and Drive Loyalty Through #CustomerSegmentation Enhance your targeted marketing strategies with insight into what drives consumer decisions. NIQ for Retail unlocks the deep insights you need to meet their needs and boost loyalty. 📊 Understand shopper demographics through large sample sizes and panels. 🔍 Assess evolving needs and behaviors with quick access to consumer data. 💡 Boost customer value with data-backed strategies to enhance loyalty. 📈 Identify segmentation opportunities with insights derived from unmatched data. #FollowUs to learn more.#consumerinsights #niqforretail
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